U-Cost

Startup Application

TeamAndrian

Eduard BanggaIkhsan Baskara

Joovanny PasuhukRangga Fajarullah

Videos

Startup Company

A startup company or startup is a company, a partnership or temporary organization designed to search for a repeatable and scalable business model. These companies, generally newly created, are in a phase of development and research for markets.

What is Startup Company?

U-Cost

- FREE Service that takes the pain out of finding the perfect apartment in the whole area of Indonesia.

- Provide information about apartments that available to rent

- Enable user to search and find apartments with their own categories

LocationPriceTypePeriod of Rent

- Provide Information of nearest location of restaurant, shopping mall, supermarket, or gym center

What is U-Cost?

VisionBecome a market leader of mapping application in

Indonesia, especially in Apartments information

Mission Provide excellent service and value-added solutions

to customer and partners Create the best conditions of place to living for

customer Increasing the value of a superior investment in

development of application Increasing the concern for the environment and

social responsibility for apartment organizer

Vision and Mission

U-Cost Preview

Insert Searching Data

Such as: Price Bedrooms Bathrooms Types of

Apartments Keyword of

searching

U-Cost Preview (cont’d)

Available Apartments that suitable to your search category

U-Cost Preview (cont’d)

Click on a place and the information about the place will pop-up

Determine and define the nature, extent, and size of our market

Determine what aspects of the market that we want to investigate

Find out where and when we can reach customers

Market Survey

Choose a sample size

Prepare a list of question that will provide data we need for our market research

Devise the way to quantify the answers we receive

Market Survey (cont’d)

Identify variables that might affect our results

Set a time period and location of survey

Prepare Survey Forms

Conduct Survey

Market Survey (cont’d)

Segmentation of Market

Students Employees

Segmentation of Market (cont’d)

Traveler Apartment Organizer

Others Apps Developer

Extra function that user used

Register Fee from apartments organizer

Advertisement in application

How do we gain PROFIT?

Development cost of our application will be Rp. 5.000.000,- with 5 year application’s period of use. During the use of the system, there will be a maintenance cost or development of new updates cost of the system as an expenses during the period. And there will be expected revenues that should be achieved every year as a profit produce by product. Discount rate is 15%.

Business Case

  Operation & Maintenance Cost

Benefits from Operation

Year 0 5.000.000 0Year 1 250.000 2.000.000Year 2 200.000 3.000.000Year 3 210.000 3.500.000Year 4 300.000 4.000.000Year 5 250.000 5.000.000

Payback Analysis for ProjectCash Flow Description Year 0 Year 1 Year 2 Year 3 Year 4 Year 5

Development Cost(5,000,00

0)          Operation & Maintenance Cost   (250,000) (200,000) (210,000) (300,000) (250,000)

Discount Rate for 15% 1 0.869 0.754 0.656 0.571 0.497

Time-adjusted costs (adjusted to present value)

(5,000,000) (217,250) (150,800) (137,760) (171,300)

(5,677,110)

Cumulative time adjusted costs over lifetime

(5,000,000)

(5,217,250)

(5,368,050)

(5,505,810)

(5,677,110)

(5,677,110)

             

Benefits derived from operation of application   2,000,000 3,000,000 3,500,000 4,000,000 5,000,000

Discount Rate for 15% 1 0.869 0.754 0.656 0.571 0.497

Time-adjusted benefits (current of present value) 0 1,738,000 2,262,000 2,296,000 2,284,000 2,485,000

Cumulative time-adjusted benefits over lifetime 0 1,738,000 4,000,000 6,296,000 8,580,000 11,065,000

  Year 0 Year 1 Year 2 Year 3 Year 4 Year 5

Cumulative lifetime time-adjusted costs + benefits

(5,000,000)

(3,479,250)

(1,368,050) 790,190 2,902,890 5,387,890

Return on Investment:Project ROI = (total expected benefits – total expected costs)

Total expected costs= 11.065.000 – 5.677.000

5.677.000= 95%

U-Cost can earned profit in the 3rd year of application operation

Profit that will earned almost twice from overall cost that spent in development and operation cost

Return On Investment (ROI)

App Store

Google Play

Distribution

Social Media

Ad Networks

Organic Marketing

Maintain Loyal User

Building an App Empire

Marketing

Question and Answer