startup highway workshop
DESCRIPTION
Workshop given by Tim Messerschmidt at Startup Highway in Vilnius.TRANSCRIPT
Monetization For Startups Startup Highway
Tim Messerschmidt Developer Evangelist (EMEA)
@SeraAndroid
Who Am I?
Tim Messerschmidt, Developer Evangelist working for PayPal. Android Developer living in Berlin. I ♥ Java, Ruby, CSS3, HTML5 & JavaScript!
This talk will be about
- What is PayPal? - Monetization - How can we help? - Questions
Innovation
... by solving problems
Enable merchants to
sell online
Enable customers to
buy online
Sender Receiver
Transaction
Sender Receiver
Transaction
Item / Service
Secure Easy Fast
128m
active users
193
countries & regions
25
supported currencies
80
localized websites
Local Merchants
Big Mac Menu:
- Fries - Ketchup - Water ... !""#$%& $' (")*'(+
23
Digital Goods
Physical Goods
Physical Goods
• Subscriptions • Freemium • Affiliate NetworkS / Advertisement • Revenues Sharing • Ecommerce (Digital & Physical) • Transaction-based fees • Paid Apps
Monetization Models
Subscriptions
• Best strategy around if your business model supports it
• No reliance on the customer having to remember to pay
Examples: • Charge fixed amounts based on a predefined
schedule • Charge different amounts over time
Subscriptions
Billing Agreements
Reference Transaction
• Unlimited number of transactions and amount that can be charged – Like a Direct Debit agreement
• Much higher risk – Higher access barriers for developers /
merchants • Allows for one-click experience
– Each transaction triggers the API
Billing Agreements
Pre-Approvals
• Similar to subscription but more flexible • Permission to charge the customer up to a
certain amount or maximum number of transactions
• Good for risk since buyer sets his own limit
Pre-Approvals
Freemium
Cart Systems
Crowdfunding
The right tools
... for your problem
PayPal’s APIs
New and simple transaction focused API
REST API
US only
Europe can be tested already
Important
Payments in < 10 seconds
PayPal Buttons
Adaptive Payments
PayPal’s API
Sender Receiver
10 $
Simple Payments
Sender
Receiver
Receiver
Receiver
10 $
20 $
5 $
Parallel Payments
2nd Receiver
2nd Receiver
2nd Receiver
1st Receiver
Sender 100 $
20 $
20 $
20 $
Chained Payments
2nd Receiver
2nd Receiver
2nd Receiver
1st Receiver
Sender 100 $
20 $
20 $
20 $
Chained Payments
2 ways
Backend or via SDK
Using PayPal On Mobile
Android SDK
Sample App:
• Sell a football jersey • Fast Checkout • Nice Interface
Present the product & allow to purchase it
Android SDK
Allow to pay via PayPal or Card
Android SDK
The user enters his credentials:
• Email • Password
Android SDK
The user needs to confirm his payment...
Android SDK
... and will be presented a confirmation of his purchase afterwards.
Android SDK
What if the user doesn’t want to use PayPal or doesn’t have an account?
Accept credit cards in your application manually or...
Android SDK
... via image recognition technology in your app!
Android SDK
iOS SDK
Implementation
In 10 minutes
Your app needs to communicate with a server to verify
payments
Criteria to use to verify payments:
bit.ly/19FIis6
{ "proof_of_payment": { "rest_api": { "state": "approved", "payment_id": "API-PAYMENT-ID-1843" } }, "payment": { "short_description": "Paris SG Jersey", "amount": ”59.99", "currency_code": "USD" }, "client": { "platform": "Android", "paypal_sdk_version": "1.0.2", "environment": "live", "product_name": "PayPal Android SDK" } }
REST-API proof of payment: Adaptive Payments proof of payment: { "proof_of_payment": { "adaptive_payment": { "pay_key": "AP-70M68096ML426802W", "payment_exec_status": "COMPLETED", "timestamp": "2013-02-20T00:26:25Z", "app_id": "APP-91B933855X481767M" } }, "payment": { "short_description": "Paris SG Shirt", "amount": "59.99", "currency_code": "USD" }, "client": { "platform": "Android", "paypal_sdk_version": "1.0.2", "environment": "live", "product_name": "PayPal Android SDK" } }
Somebody did that work for you:
bit.ly/19FHQde
Painless Payments for Droids Tim Messerschmidt
Identity
Login with...
Google Facebook Twitter
... or PayPal.
Login with...
Painless Payments for Droids Tim Messerschmidt
Summarizing Authentication
Log In with PayPal
OpenID Connect
Log In via PayPal in the browser or a WebView.
Name Email
Date of Birth
Locale Time Zone
Address
Gender
Language
Phone Number
Verified Account
Creation Date
Your Identity
Verified Data
Trusted Identity Provider
No need to (re-)enter your password after
logging in
Seamless Checkout
Summarizing Identity
Documentation
developer.paypal.com
Information
Open Source
GitHub.com/paypal
Information
Questions?
