startup marketing - an introduction to aaarr metrics and inbound marketing
TRANSCRIPT
Startup Marketing. Some Thoughts.
Kathrin Folkendt
Hi!
I‘m Kathrin.Former Corporate Tech Marketer.Former Startup Marketer.B2B & B2C.Marketing Consultant.
Make a good product.
Market it. Sell it.
Make money.
Make a good product.
Market it. Sell it.
Make money.
Agenda
• AARRR• Marketing along the funnel • Inbound Marketing
ACQUISITON
ACTIVATION
REVENUE
RETENTION
REFERRAL
ACQUISTION
ACTIVATION
RETENTION
REVENUE
REFERRAL
User comes to point of purchase through different channels
Users enjoy first „happy“ visit
User comes back, visits multiple sites
User engages in monetization behaviour
User likes product or service enough to refer others
Acquistion: What Channel to choose?
• # %
# % $
Planning:Agile Marketing
• Create a Plan. Don‘t marry it.• Quick Response to Changes• Test & Measure• Experiments• Fail Quickly. Move on.
Inbound Marketing is the process of earning the interest of visitors and customers rather than buying it.
Inbound is...
ContentSEOSocial Media
SEM(Conversion Optimization)
Content is strategic.
Yes, SEO is a Marketer‘s Job as well.
Social Media. Nuff said.
Don‘t be an Outbound-Hater!
&
So...Do marketing. It‘s not evil.Work along the funnel.Inbound marketing is a good choice for startups.Test ,measure and then choose your channels accordingly.Have a plan, but stay reactive.
It‘s about more brains. Not more budget.
