startup seminars - understanding your market and defining your users
TRANSCRIPT
VALUE BLOCKS
IDENTITY
AFFILIATIONINFORMATION
UTILITY
CONVERSATION
ACCESS
SURVIVAL
ADVOCACY
ESCAPE
SENSORY
PLATFORM
COMMUNITY
EMOTION
GUIDANCE
PURPOSE
CORE NEEDS EGO / EMOTIONS SOCIAL CONTEXT SPIRITUAL
TOOLS AT YOUR DISPOSAL1) SOCIAL LISTENING
2) FOCUS GROUPS / SURVEYS (HUGE CAVEAT)
3) SMOKESCREENS
4) MVPs (HUGE CAVEAT)
5) OBSERVATION