startups, clones and metrics
TRANSCRIPT
Chalmers University of TechnologyCenter for Business Innovation
www.henrikberglund.com@khberglund
Startups, clones and metrics
1
1) Startups vs Companies2) Clones vs Innovators3) Metrics vs Metrics
1) Startups vs Companies2) Clones vs Innovators3) Metrics vs Metrics
1) Startups vs Companies2) Clones vs Innovators3) Metrics vs Metrics
What’s a Company?
What’s a Company?
A business organization, that sells a product or service in exchange for revenue and profit
How are Companies organized?
How are Companies organized?
Companies are organized around Business Models
What’s a Startup?
What’s a Startup?
A temporary organization designed to search
for a repeatable and scalable business modelunder conditions of uncertainty
What’s a Startup?
A temporary organization designed to search
for a repeatable and scalable business modelunder conditions of uncertainty
What’s a Startup?
A temporary organization designed to search
for a repeatable and scalable business modelunder conditions of uncertainty
What’s a Startup?
A temporary organization designed to search
for a repeatable and scalable business modelunder conditions of uncertainty
Startups ≠ Small companies
Startups SearchCompanies Execute
Startups SearchCompanies Execute
Startups SearchCompanies Execute
But don’t If you can (by cloning)
Startups SearchCompanies Execute
But don’t If you can (by cloning)
Startups SearchCompanies Execute
But don’t If you can by Cloning
Clone 80%Innovate 20%
Clone 99%Innovate 01%
Clone 99%Innovate 01%
Clone 99%Innovate 01% Make the matter!!!
Clone 99%Innovate 01% Make the matter!!!
Pick a clear competitive dimensionLet the user experience it a.s.a.p.
Pick a clear competitive dimensionLet the user experience the difference a.s.a.p.
Clone 99%Innovate 01% Make the matter!!!
Clone 99%Innovate 01%
Clone 99%Innovate 01%How to figure out the l
Clone 99%Innovate 0 20%How to figure out the l
1) Test the problem
I believe [type of person]
experiences [problem]while performing [task].
I believe [type of person]
experiences [problem]while performing [task].
Get outside!
When you know the problem
2) Test the solution
When you know the solution
3) Build and sell the MVP
The owner of this unit added a keyboard and a wooden case.http://en.wikipedia.org/wiki/Apple_Inc.
Metrics?
“All startup advice should be tagged Pre or Post P/M-fit”
andrewchen.io
http://larslofgren.com/
You are a StartupInnovate only on essentialsUse appropriate metrics
You are a StartupInnovate only on essentialsUse appropriate metrics
You are a StartupInnovate only on essentialsUse appropriate metrics
Henrik BerglundChalmers University of Technology
Center for Business [email protected]
www.henrikberglund.com@khberglund
Tack!
Prasentation based on ideas and slides from pleny of smart people, including:
www.cindyalvarez.com
www.andrewchen.io
www.steveblank.com
Laura Kleinwww.usersknow.com