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Andrei Marinescu@malaparte

Start-up Metrics

Product & growth guy // DHIC @500SAdvisor & mentor // Former Hulu growth lead

“If you can’t measure it, you can’t manage it.”

What to measure?

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First things first

Churn Rate

Conversion Rate

CR = # Converted Users

# Starting Users

CAC = Sales & Marketing Expenses

# Customers Acquired

Customer Acquisition Cost

ARPU = Revenue in Period

# Purchasing Customers

Average Revenue Per User

Lifetime Value

Measure what matters

User engagement cycle