state of social media 2013
TRANSCRIPT
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The State of Social Media 2013
available now: j.mp/kempcprs
Created for the CPRS Northern LightsBy: Kemp Edmonds
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Important Questions
• Is your website ready to receive and convert?• Do you have positive testimonials?• Do you have a blog?• Respond to emails? Answer the phone?• Are you listening? Listening comes first.
Social Media often comes last and should.
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Social surpassing email
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Time spent online• It’s Mobile• It means Business
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It’s Mobile
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Who is using what?
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It means business
2013 B2B Marketing Survey
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What’s the ROI of your phone?
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Social Media ROI
Time
ROI
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REACH
BASE
ENGAGEMENT
CONVERSION
Kemp’s Measurement Philosophy
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What are people measuring?
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REACH
BASE
ENGAGEMENT
CONVERSION
2013 B2B Marketing Survey
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Strategy trumps tactics
intersectionconsulting.com
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The Inside-Out Strategy
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Begin with Goals…
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...From Goals Stem Objectives
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...Then Measures of Success
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Last comes the execution
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Breaking it down
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Essential Tools
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When getting started…• What are your business objectives?• Where does your audience gather?• Social Networks are great for Networking• Be human. Interact. Build Trust.
PR Specific:• Media personalities are on Twitter• Next level influencers are there too• Build your army of advocates
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Q & A • Special Thanks to Jessica Quinn
• kempedmonds.com• @kempedmonds
• This Presentation: j.mp/kempcprs• More Presentations: j.mp/kempslides
• How many people accessed the presentation?j.mp/kempcprs+