state of social media
TRANSCRIPT
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The State of Digitalby Dennis Schiraldi
@dschiraldi
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Agenda• Introduction• Marketing – Compelling Storytelling• Education on Digital Marketing• Why Digital Marketing• Facebook• DOYO Live
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My path…
Cleveland – NYC – Columbus - Youngstown
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Why?
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95% of all buying decisions start with online search – over 50% of decisions involve social media
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Thank You Economy
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Critical Mass Bi-Directional Engagement
Cost Effective
ROI
Analytics
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Omni-Channel
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The new standard in network television, radio, publishing, advertising, etc…
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Thank You!
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Fun…
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Family fun day…
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Family…
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Journal…
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It’s about finding lost dogs…
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New buttons…
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Story telling…
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Lead ads…
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Emergency locator…
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Solidarity…
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News…
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Business…
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Bar in Youngstown
Why doesn’t this work?
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Why does this work?
Read the fine print…CYO Marketng provides marketing consultation informally from time to time.
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Mission:Dedicated to educating marketing and design professionals, business owners & sales executives on digital marketing and interactive design.
Goals & Objectives• Stimulate the economy of Youngstown, Ohio• Create Jobs• Purpose Driven – Give back, way finding signage,
The Rich Center for Autism, YSU.
Mission + Goals & Objectives
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Long Term Plan• Year 1 – 200 participants – 1 day event• Year 3 – 500 participants – 1 day event• Year 5 – 500 – 1,000 participants – 2 day event
Logistics • Year 1 - YSU – WCB• Year 2 – DeYor + Breakout Sessions in Downtown
Infrastructure + Dining Establishments• Year 5 – Hotels
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Educational Content
365 x 24 x 7
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DOYO Live - Keynote Speakers
Joe Pulizzi – CEO of CMWorld
Nate Riggs – CEO – NR Media Group
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FAQ’s about DOYO• 2 – Keynotes
Speakers• 15 – Breakout
Sessions• 17 – Hours of
Content• Networking• Inspiration
Discovery Lab
Visit: www.doyolive.com
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Join us – August 4, 2016
Youngstown State University – Williamson College of Businesswww.doyolive.com - Register using “EAG” in the promo code get 20% off registration. For you and everyone you refer! Until
April 30, 2016
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Claim your free copy of…
Go To www.DOYOLive.com and complete the subscribe to list button today!
Content Inc by Joe Pulizzi – Founder of the Content Marketing Institute & Content Marketing World
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Things the cost $150• Cell phone bill• Cable TV• Dinner and drinks on a Friday night• Monthly tab at Starbucks• Lunching daily at your favorite downtown
establishments• Family of 5 trip to the movies and
popcorn, wait that cost a lot more.• Theatre Tickets• 2 - Concert tickets at the Covelli • 52 week subscription to Vindicator
$202.80