state of social media in india | august 2013
Post on 21-Oct-2014
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At a recently held South Asia Summit on Social Media for Digital Empowerment, I was invited to speak on Social Media, in the Indian context. I put together this presentation for my session. Would love to have any feedback, suggestions or ideas in this regard.TRANSCRIPT
PowerPoint Presentation
SOCIAL MEDIA
August 2013
INTERNET LANDSCAPE
August 2013
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India has 137 millionInternet users
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Internet Landscape
Population: 1.3 billion (UN, 2012)Internet Users: 137 million (Dec 2012)Percentage of Population on Internet:11.37%Launch: 1995Internet Domain: .in3rd Highest number of Internet users (June 2012)- behind China and USA
MOBILE LANDSCAPE
August 2013
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75% of mobile internet users between the ages of 20 to 30.
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Mobile Landscape
Population: 1.3 billion (UN, 2012)Mobile subscribers: 0.9 billion (June 2012)Mobile Penetration: 78%Mobile Internet user base: 87 million (Mar 2013)Top Smartphone AppsWhatsApp MessengerFacebookGoogle Play Store
STATE OF SOCIALMEDIAAugust 2013
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In India, 1 in 4 online minutes are Spent on Social Networking Sites
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Social Media Landscape
Social Media user base: 60 million (Nov 2012)Social Media Penetration: 5%Percentage of Internet users on Social Media : 60%Demographic segment having highest number of users 21-35 years Top Social Media sites (Sept 2012)Facebook (97%)Google+ (34%)LinkedIn (17%)
IMPACT OF SOCIAL MEDIAAugust 2013
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SOCIAL MEDIAUSAGEAugust 2013
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Governance
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Diplomacy
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Business
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Journalism
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Social Change
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Law & Administration
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Individuals
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CHALLENGES
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Approximately 600 mn Indians do not have access to electricity, let alone Internet access
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CensorshipInternet securityAbsence of a law on Childrens online protectionInadequate ICT InfrastructureAmbiguity over Section 66A of the IT Act (Which lead to several arrests in the last 10 months) Malware/Spam/Phishing
Challenges
OPPORTUNITIES
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Ministry of External Affairs pioneering app
MEAIndia
Extension of donor relationsFundraisingPublic awareness of initiativesSharing of expertise and knowledgeConnect with other organizationsRecruitingCrowdsourcingGamification
Opportunities
Share your Organ donor status on Facebook
YouTubes exclusive program
PLATFORMS
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Penetration: 7.14%User base: 86 million (Jun 2013)Global userbase- 1.11 billion (May 2013)Global Ranking: 2Demographics: 18-24 years (49%) ; 25-34years (28%) ; Male: 74%; Female: 26%
Accessed by 97% of all Internet users in IndiaIf Facebook were a country it would be the third largest behind China and India.
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Penetration: 2.65%User base : 33 million (Apr 2013)Global userbase- 0.5 billion (August 2013)
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Penetration: 1.72%User base: 20 million (Apr 2013)Global Ranking- 2
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YouTubeGoogle+IbiboOrkutPinterest
Others #SocialMedia
#Blogging
TumblrBloggerWordpress
SOURCES
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http://in.socialtimes.me/stat/IN)http://www.statisticbrain.com/twitter-statistics/http://www.slideshare.net/SocialSamosa/digital-snapshot-may-2013http://www.internetworldstats.comhttp://www.bbc.co.uk/news/http://www.budde.com.au/Research/www.comscore.comhttp://iamai.in/www.wearesocial.sgwww.techinasia.com
(Bengali)
(Hindi)
Thank you
(Gujarati)
(Urdu)
(Tamil)
(Marathi)
(Telugu)
(Kannada)
(Punjabi)
(Malayalam)