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State of the Nation
2018
2
Enterprise mobility has been on the radar of
organizations for a while, yet for many it has
been a roadmap item rather than a priority.
Mobile projects have been delayed, viewed
as unimportant, or deemed “nice-to-haves.”
Moving into 2018, there is a new sense of
urgency. Enterprises are no longer just in
competition with other large enterprises,
but increasingly with mobile-first companies
that are disrupting industries and capturing
market share. New competition is coming
from everywhere at a frenetic pace. These
fast-moving, agile startups have less red
tape, mobile-first products and services,
and mobile workforces available at the tap
of a button: and they are coming after your
customers.
Uber turned the taxi industry on its head
almost overnight; AirBnB made waves
in the hotel and accommodation sector;
Netflix changed the way people consume
entertainment as one of the original
accelerators of the cord-cutting trend. These
are the most striking examples, but there
are plenty of others that are challenging the
status quo in industries typically dominated
by large enterprises, from banking to
healthcare to retail. In today’s market,
enterprises must put mobile top of mind,
or risk being blindsided and losing market
share.
The purpose of this paper is to provide
an overview of the enterprise mobility
landscape and the challenges organizations
are facing as they adapt to the rapidly
evolving mobile ecosystem. It will discuss
the increasing importance of mobile apps
through both an employee- and customer-
facing perspective, and how they are integral
to how enterprise operates and engages
customers. We apply analysis of the current
landscape and future trends, and provide
recommendations on how to navigate key
enterprise mobility challenges.
INTRODUCTION
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“Mobility has the potential to be the most transformative trend in business, affecting every employee and customer while helping make the organizations that successfully implement mobile initiatives more competitive and more successful... Business mobility is no longer a nice to have; it’s imperative, and it’s pushing businesses to rethink fundamental processes or risk becoming obsolete”
VMware: State of Business Mobility Report
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ENTERPRISE MOBILITYTRENDS
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1. Huffington Post: Mobile Workforce Management: Embracing New Technologies to Drive Your Bottom Line
2. Strategy Analytics: Global Mobile Workforce Forecast
3. Business2Community: The Ultimate List of Enterprise Mobility Statistics
4. Motus: The Mobile Workforce: How Mobile Devices Impact Productivity
5. Enterprise Mobility Exchange: Looking Forward and Back - Where is Enterprise Mobility Headed in 2018?
YOUR WORKFORCE IS MOBILE
By 2020
Mobile Workerswill account for almost 75% of the total US workforce
is projected to reach 1.75 billion and accounts for 42% of the global workforce
Global Enterprise Mobility Market
will be worth as much as $140 billion
of all companies who view themselves as cutting-edge in mobility report an increase in overall productivity as a direct result of incorporating mobile apps into their business
1Global MobileWorkforce2 3
84% report an increase in overall productivity4
In comparison to 2016, organizations in 2017 were more likely to provide mobile access to enterprise applications for employees (52% in 2016 vs 69% in 2017)5
Enterprise is currently competing with a plethora of companies that have a mobile
workforce available to customers at the tap of a button. The emergence of the
service-for-hire model pioneered by companies like Uber means that organizations
have to not only target customers on mobile, but also enable their workforces to
compete with the changing nature of labour that mobile technologies are facilitating.
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ENTERPRISES ARE PRIORITIZING MOBILITY INITIATIVES &
MOBILE APP DEVELOPMENTEnterprise mobility solutions are a top priority for more than 73% of businesses in the USA, Canada, and APAC region.6
In 2018, overall budgets for enterprise mobility initiatives are expected to jump more than
10% from 2017 budgets.7
5.7%
7%
24.7%
29.1%25.3%
8.2%
$1.5M Plus
$1M - $1.5M
$500,000 - $1M
$250,000 - $500,000
$0 - $250,000
Other
25.3%
5.7%
7%
29.1%
24.7%
8.2%
What is your budget for Mobility Solutions for the next 12-18 months? 8
6. Growth Hackers: “Enterprise Mobility Solutions, Trends, and Challenges in 2018”7. Enterprise Mobility Exchange: Looking Forward and Back - Where is Enterprise Mobility Headed in 2018?8. Enterprise Mobility Exchange: The Global State of Enterprise Mobility 2016
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Enterprise Stage In The Mobility Journey
» Scoping solution - 20.8%
» Pilot Project - 7.7%
» Early Implementation - 24.6%
» Phase 2 - 28.5%
» Phase 3 - 12.3%
» Other - 6.2% 10
60.8%
MobileApplications
Development
44.6%
Mobile &Enterprise
Security
44.6%
MobileConnectivity
43.8%
Mobile Device Management
(MDM)
36.2%
Mobile Devices Consumer
(BYOD)
Companies with business mobility achievegreater IT operational gains than companies without:
No Mobility
17%
With Mobility
increase in ability to test and deliver mobile app
more e�ective management of end-user app
25%
more e�ective operations
91%
53%
overall IT development time e�ciencies
35%
91%No Mobility
With Mobility
No Mobility
With Mobility
No Mobility
With Mobility
41%40%
» 62% of IT leaders with a well-defined mobile strategy achieve ROI in 12 months or less 11
» 150% - average reported ROI on business mobility investments 12
» Organizations that have achieved their business mobility goals were able to bring new revenue streams online 35% faster than companies that only focused on individual productivity needs 13
FOR EARLY ADOPTERS, ENTERPRISE MOBILITY
HAS PROVEN ROI
What Mobility Solutions have you invested in, in the last 12-18 months?9
14
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ENTERPRISES ARE UNDERGOING AGILE TRANSFORMATION
Enterprise agility is increasing throughout organizations and across almost all industries at an accelerated rate 15
94% of Enterprises say their organizations practice agile
According to the 11th Annual State of Agile Report:
71% of companies are now investing in DevOps
98% say their organization has realized success fromagile projects
Top 3 Benefits of Agile16
Ability to manage changing priorities
Increased team productivity
Improved project visibility
9. Enterprise Mobility Exchange: The Global State of Enterprise Mobility 201610. Enterprise Mobility Exchange: The Global State of Enterprise Mobility 201611. IBM Institute For Business Value12. VMware: State of Business Mobility Report13. VMware: State of Business Mobility Report14. VMware: State of Business Mobility Report15. VersionOne: 11th Annual State of Agile Report16. VersionOne: 11th Annual State of Agile Report
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CHALLENGES
ENTERPRISEMOBILITY
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CHALLENGES STILL REMAIN
Capabilities and resourcing are among the
most pressing challenges for Enterprise app
development and deployment. Enterprise
organizations typically don’t possess
the capabilities for mobile in-house, and
increasingly have to compete for talent
with the very mobile-first startups that are
challenging their business. In fact, Gartner’s
CIO Survey found that lack of guidance to
help identify and source the required roles
and skills needed to create mobile apps was
one of the top priority issues identified.
RESOURCING AND CAPABILITIES
“By the end of 2017, demand for enterprise mobile app development services will grow at least five times faster than internal IT organizations’ capacity to deliver them” 17
“As a result of having fallen into app development as a business necessity, organizations are typically lacking in basic app development life cycle skills such as user experience (UX) design, quality assurance, mobile-specific back-end data integration and mobile-oriented security needs” 18
“There is a significant gap between organizations’ mobility goals and their ability to achieve these goals”
“Only 26% of organizations are adopting an in-house-only development approach; 55% are successfully delivering apps using mixed sourcing” 19
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modernize their applications20. Emerging,
mobile-first competitors have a significant
advantage in that they don't face the same
legacy system issues and in many cases
have less complex security challenges than
their enterprise counterparts.
LEGACY SYSTEMS & SECURITY
Legacy systems continue to be a major
challenge to organizations across the
enterprise space. On top of modifications
and updates that have to be made to
support enterprise mobility initiatives,
many legacy platforms are being
"sunsetted," which will force enterprises to
90% 47.7% 45%
of IT decision-makers claim legacy systems are preventing them from harnessing the digital
technologies they need to grow
of respondents cite integrating with legacy systems as one of
the biggest challenges to implementing enterprise
of respondents to a TechValidate survey name security as one of
their top challenges for enterprise mobile app
and become more efficient 21 mobility solutions 22 development 23
17. Gartner: Gartner Says Demand for Enterprise Mobile Apps Will Outstrip Available Development Capacity Five to One18. Gartner: How To Build A Successful Mobile App Development Team19. Gartner: Application Architecture, Development & Integration Summit20. Enterprise Mobility Exchange: Looking Forward and Back - Where is Enterprise Mobility Headed in 2018?21. ComputerWeekly.com22. Enterprise Mobility Exchange: The Global State of Enterprise Mobility 201623. Red Hat: The Enterprise Mobile Landscape 2015 Survey
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SATISFYING CORPORATE DEMAND FOR MOBILE APPS
24. Enterprise Mobility Exchange: Looking Forward and Back - Where is Enterprise Mobility Headed in 2018?25. Enterprise Mobility Exchange: Looking Forward and Back - Where is Enterprise Mobility Headed in 2018?
AVG. NUMBER OF APPS DEPLOYED PER ORGANIZATION
56%of enterprisesare not satisfied with the
pace at which their
organization is adopting
mobile applications 25
Source: Enterprise Mobility Exchange
"While mobile applications become impossible to ignore and require new investments in application development platforms and tools, most organizations are challenged to improve the speed and agility of their application development processes."24
The demand for mobile applications continues to increase, and meeting this demand is proving challenging for organizations. Sourcing experienced developers, scaling development and delivery, and modernizing processes are among the most commonly cited barriers to mobility initiatives.
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OTHER CHALLENGESThere are a number of other barriers cited by enterprise decision makers that are affecting the
ability of organizations to implement enterprise mobility initiatives, including application
performance, project complexity, establishing necessary support infrastructure, and keeping up
with the pace of change.
26. Enterprise Mobility Exchange: Looking Forward and Back - Where is Enterprise Mobility Headed in 2018?
Time, resources or skills
Budget
Security
Developing a comprehensive mobile strategy
Backend integration
TOP ENTERPRISE MOBILITY CHALLENGES26
16%
16%
12%
22%
13%8%
7%11%
7%4%
2017 2016
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MOBILIZINGTHE ENTERPRISE
RecommendationsFor Moving Forward
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Legacy systems exist everywhere; the major
challenge is interfacing with them and
figuring out how to pull the right data from
them. Where enterprises tend to struggle
is finding a way to take legacy systems that
have been created for disparate purposes,
centralizing them, and allowing people across
the organization to interface with them.
The best solution when facing this challenge
is creating an API layer that sits on top of the
legacy systems, which allows centralization.
This layer speaks to the legacy systems so
that the systems and data are available to
various facets of the business; anyone who
needs to can communicate with the legacy
systems through the API layer. Creating an
API layer also allows organizations to choose
what they expose so they can allow different
groups – employees, partners, customers,
etc. – to access specific subsections of the
systems based on their needs.
Security should be an underlying aspect of
your holistic mobile strategy. While enterprise
mobile security can be a complex issue to
tackle, there are a number of focus areas that
can lay the foundation for securing sensitive
data and systems. If you are using a bring
your own device (BYOD) model, a Mobile
Device Management (MDM) solution, like
SOTI or Airwatch, is essential. These solutions
create a sandbox where your enterprise apps
live, let you set compliance requirements,
remotely wipe data, and more.
If your organization is issuing the devices,
you have much more control over what
employees can access on the devices and
limit how the device is used. For example,
you can disable native apps, force the use of
whitelisted apps, have remote device locking
functionality, and more.
Data encryption, certificate underpinning,
and strong authentication measures are
also imperative to a well-rounded mobile
security strategy and are typically part of
MDM solutions. Importantly, your applications
security strategy should be formalized and
present early in the development lifecycle,
rather than a consideration that is addressed
in later stages
LEGACY SYSTEMS
SECURITY
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The most substantial challenges faced by
enterprises in their pursuit of employee-
facing apps stem from a gap in knowledge,
both in hiring the people needed to
successfully implement mobile solutions,
and in their current team’s mobile
capabilities. Mobile is new territory for
most, and it requires specific skill sets.
Mobile app development and delivery
requires more than a team of mobile
engineers. You will need an architect, UI/
UX designer, and product owner on top of
engineers.
Furthermore, mobile engineers tend to
turnover more quickly because there
is high demand for them in the market,
and they are accustomed to a different
work culture than most enterprises offer.
Organizations must have a plan that allows
them to adapt to constant change
IMPLEMENTING EMPLOYEE-FACING APPLICATIONS
UNDERSTAND RESOURCING AND CAPABILITY NEEDS
“Organizations want to have full control over
their mobile app development initiatives,
however, maintaining a pure in-house
development environment is difficult to
achieve given mobile is a relatively new
competency to many developers. It entails
many complexities and specific activities,
such as UX design and psychology or
cellular coverage testing, which may be
more efficiently handled by an outsourced
third party experienced in mobile app
development.” 27
CONSIDER A MIXED-SOURCING MODEL
In its analysis of enterprise application
trends, Gartner recommends adopting a
mixed-source approach, stating that 55
percent of organizations are successfully
delivering apps using this model.
This approach can be highly beneficial,
particularly for enterprises that are
just starting out with their enterprise
mobility initiatives, as it combines external
consultants and specialists with in-house
talent. This can help reduce internal costs
while also allowing internal team members
to gain the knowledge needed for future
initiatives.
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Employee-facing apps can be easier and
cheaper to build, for a few reasons. First,
you don’t necessarily need to develop
natively (which is highly recommended for
customer-facing apps). Tools like Xamarin,
which allow for cross-platform deployment,
are more feasible since UX can be forced
to be uniform within an enterprise.
Furthermore, it is easier to confine device
types in enterprise, which is something
that can’t be controlled in consumer-
facing apps. This means you can dictate
what devices and operating systems are
supported. A predetermined inventory of
device and OS support allows enterprises
to build for a smaller number of platforms
and devices; more easily leverage cross-
platform tools to reduce costs; and avoid
platform fragmentation issues.
USE PLATFORMS THAT ALIGN WITH ORGANIZATIONAL NEEDS
Respondents from the Global State of
Enterprise Mobility 2016 report noted
that a key lesson learned from their
mobility initiative was “Think big, but start
smaller”. Consideration of the big picture is
important, but starting with a smaller, more
specific mobile project is the most efficient
way to get started.
We recommend that organizations
start with a “point app”; one that solves
a particular problem for a specific set
of users. An example would be an app
specifically for field service technicians that
allows them to interface with the back end
system, view their schedules, and report
on appointment status directly from the
application.
ADOPT A FOCUSED APPROACH
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The skill set required for customer apps
can often be different from employee-
facing apps. Since these applications are
your brand, there is a heavy emphasis on
UX/UI and customer delight, so design
talent is imperative. With customer facing
apps, you need product managers that
truly understand mobile; understand your
business and its problems; and know how
to solve these problems. These people
are very difficult to find, so like employee-
facing enterprise apps, customer-facing
apps present enterprises with similar
resourcing difficulties. Therefore, a mixed-
sourcing model is something that should
be considered.
DETERMINE THE CAPABILITIES & RESOURCES NEEDED
IMPLEMENTING CUSTOMER-FACING APPLICATIONS“Expert consensus shows companies that
don’t put a mobile consumer strategy in
place today could easily find themselves in
the same place as those who didn’t develop
a web strategy 20 years ago” 28
FOCUS ON UX & CUSTOMER DELIGHTThe delivery of customer-facing apps is
different from internal apps. Your app is a
key customer touchpoint: you need to be
cutting-edge and offer a seamless user
experience. Design, customer delight, and
adding value is typically much more heavily
emphasized in contrast to employee-facing
apps.
THINK NATIVESince customer delight and user
experience is so important, we recommend
building your customer apps natively.
Native apps perform better and are able to
take full advantage of the unique design
conventions that are exclusive to each
platform; are typically faster; and don’t
have the UX limitations non-native apps do.
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Customer-facing apps are typically more
difficult to build and take more time,
for a variety of reasons: broader range
of platform and device support; more
emphasis on design; the need for native
builds, etc. You will also need a marketing/
user acquisition plan to promote the app
and acquire users. Budgets should be
congruent with your success benchmarks
for the application.
Ideally, organizations should have a 3-6
month vision for their app that aims to
solve their business problems. Initial
launch is just the first step; you need to
have a process of delivering successfully,
continuously, into the market. The mantra
of continuous iteration is important to
assess and analyze the application; add
features to improve the user experience;
and stay ahead of the constantly changing
mobile ecosystem.
UNDERSTAND YOUR COSTS
BUILD A CULTURE OF CONTINUOUS DELIVERY
27. Gartner: Application Architecture, Development & Integration Summit
28. Enterprise Mobility Exchange: Engaging Customers With Mobility
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KEYTAKEAWAYS
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Competition from disruptors that are capturing market share is challenging the status quo - the time for mobile is now
Customers and workforces are increasingly mobile, and enterprise must adapt to this shift
Enterprise Mobility, and particularly employee- and customer-facing mobile apps, is a key priority moving into 2018
Early movers in enterprise mobility have already seen positive ROI from their mobile initiatives
Key challenges to enterprise mobility initiatives include resourcing, legacy system integration, security, and fulfilling the demand for mobile apps
Enterprises must adopt a strategy that aligns with organizational goals, is purposeful and focused, and supports a broader mobile vision
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Clearbridge Mobile Inc.
CHAT647-361-8401
SURFwww.clearbridgemobile.com
Clearbridge Mobile is an award-winning full stack mobile app
development firm that provides user-centric product design and
engineering services. Founded in 2011, Clearbridge Mobile has developed
over 300 apps for rapid-growth startups and Fortune 1000 clients that
have been downloaded over 200 million times. Its services include
strategic consulting, UI/UX design, development, QA and maintenance.
Clearbridge Mobile’s growing roster of clients includes NBC Sports, Bell
Canada, Enercare, Gannett, Sanofi, Dow Jones, Shell, PayPal, Tim Hortons,
and many more.