stats of the month

8/3/2019 Stats of the Month

1/12

Stats of the month

December 2011


2/12

Print newspaper readers are becoming an extinct species

Last year the equivalent of Glasgow stopped buying a national daily paper

Year on year daily newspaper sales are down 600k -this is part of a long term trend which saw the UK

print newspaper market shrink by 21% and the US by30% between 2007-2009 (OECD)
http://liesdamnedliesstatistics.com/2010/07/newspapers-carry-on-losing-print-readers-but-digital-revenues-unlikely-to-make-up-the-shortfall.htmlhttp://liesdamnedliesstatistics.com/2010/07/newspapers-carry-on-losing-print-readers-but-digital-revenues-unlikely-to-make-up-the-shortfall.htmlhttp://liesdamnedliesstatistics.com/2010/07/newspapers-carry-on-losing-print-readers-but-digital-revenues-unlikely-to-make-up-the-shortfall.htmlhttp://liesdamnedliesstatistics.com/2010/07/newspapers-carry-on-losing-print-readers-but-digital-revenues-unlikely-to-make-up-the-shortfall.html


3/12

Trust in online media is rising at the expenseof traditional media trustSocial media trust - 36% vs 33%Print newspaper trust - 34% vs 46%(OFCOM - NB, pre hacking scandals)
http://liesdamnedliesstatistics.com/2011/04/a-key-milestone-mobiles-pass-tv-as-most-essential-media-for-under-25s.htmlhttp://liesdamnedliesstatistics.com/2011/04/a-key-milestone-mobiles-pass-tv-as-most-essential-media-for-under-25s.htmlhttp://liesdamnedliesstatistics.com/2011/04/a-key-milestone-mobiles-pass-tv-as-most-essential-media-for-under-25s.html


4/12

Not only do more consumers now get their newsonline - they pay more attention to online news(% of an article read - online news / tabloid / broadsheet)

77% 57% 62%
http://liesdamnedliesstatistics.com/2011/04/online-newspaper-articles-command-more-attention-than-print.htmlhttp://liesdamnedliesstatistics.com/2011/04/online-newspaper-articles-command-more-attention-than-print.html


5/12

Media stacking means less TV ad eye balls + more running

commentary on whats being seen

20% of media timeis simultaneous -

16-24 year olds inparticular fit 9.5hours of mediatime into 6.5

hours of actualtime

Attention spans -Computer use /gaming is high,

live radio and TVis low
http://liesdamnedliesstatistics.com/2010/08/why-combining-tv-online-can-pay-off-for-brands-and-broadcasters.htmlhttp://liesdamnedliesstatistics.com/2010/08/why-combining-tv-online-can-pay-off-for-brands-and-broadcasters.htmlhttp://liesdamnedliesstatistics.com/2010/08/why-combining-tv-online-can-pay-off-for-brands-and-broadcasters.htmlhttp://liesdamnedliesstatistics.com/2010/08/why-combining-tv-online-can-pay-off-for-brands-and-broadcasters.htmlhttp://liesdamnedliesstatistics.com/2010/08/why-combining-tv-online-can-pay-off-for-brands-and-broadcasters.htmlhttp://liesdamnedliesstatistics.com/2010/08/why-combining-tv-online-can-pay-off-for-brands-and-broadcasters.html


6/12

When it comes to deciding what to buy - onlineusers trust each other (For product info, 63% prefer consumerratings, 50% a company website, 15% a companys Facebook page)
http://liesdamnedliesstatistics.com/2011/10/when-it-comes-to-product-reviews-social-media-users-trust-each-other.htmlhttp://liesdamnedliesstatistics.com/2011/10/when-it-comes-to-product-reviews-social-media-users-trust-each-other.html


7/12

They may not trust your Facebook page, but they do trust thesuper-fans and advocates on it

Super-fans and advocates are: 70% more likely to be seen as a reliable source of

information Increase conversions by 166% throughcontent amplification and referrals

Reduce the cost of overall product support by 60%

Are 50% more likely to create content thatinfluences a purchase

Are 83% more likely to share information
http://liesdamnedliesstatistics.com/2011/11/use-of-super-fans-community-advocates-low-despite-proven-benefits.htmlhttp://liesdamnedliesstatistics.com/2011/11/use-of-super-fans-community-advocates-low-despite-proven-benefits.html


8/12

Socially engaged customers spendmore

Customers who engage with companies over socialmedia spend 20 percent to 40 percent more moneywith those companies than other customers.
http://liesdamnedliesstatistics.com/2011/10/more-proof-that-socially-engaged-consumers-spend-more.htmlhttp://liesdamnedliesstatistics.com/2011/10/more-proof-that-socially-engaged-consumers-spend-more.htmlhttp://liesdamnedliesstatistics.com/2011/10/more-proof-that-socially-engaged-consumers-spend-more.htmlhttp://liesdamnedliesstatistics.com/2011/10/more-proof-that-socially-engaged-consumers-spend-more.htmlhttp://liesdamnedliesstatistics.com/2011/10/more-proof-that-socially-engaged-consumers-spend-more.htmlhttp://liesdamnedliesstatistics.com/2011/10/more-proof-that-socially-engaged-consumers-spend-more.htmlhttp://liesdamnedliesstatistics.com/2011/10/more-proof-that-socially-engaged-consumers-spend-more.htmlhttp://liesdamnedliesstatistics.com/2011/10/more-proof-that-socially-engaged-consumers-spend-more.html


9/12

Women - especially mothers - are increasingly socialmedia power users

In the EU5 women aged

45-54 spend twice as long onsocial media as their malecounterparts, and show the

second highest usage patternsoverall

Social moms are more

likely to post a status update,comment or follow a brand
http://liesdamnedliesstatistics.com/2011/11/the-social-mom-more-likely-to-shop-post-and-comment.htmlhttp://liesdamnedliesstatistics.com/2011/11/the-social-mom-more-likely-to-shop-post-and-comment.htmlhttp://liesdamnedliesstatistics.com/2011/06/european-women-spend-more-time-on-social-media-than-men-women-45-54-particularly-engaged.htmlhttp://liesdamnedliesstatistics.com/2011/06/european-women-spend-more-time-on-social-media-than-men-women-45-54-particularly-engaged.html


10/12

When customers walkaround in-storechances are they arelooking at theirphones, not the P.O.S
http://liesdamnedliesstatistics.com/2011/04/the-rise-of-in-store-mobile-browsing-an-infographic.htmlhttp://liesdamnedliesstatistics.com/2011/04/the-rise-of-in-store-mobile-browsing-an-infographic.htmlhttp://liesdamnedliesstatistics.com/2011/04/the-rise-of-in-store-mobile-browsing-an-infographic.htmlhttp://liesdamnedliesstatistics.com/2011/04/the-rise-of-in-store-mobile-browsing-an-infographic.htmlhttp://liesdamnedliesstatistics.com/2011/04/the-rise-of-in-store-mobile-browsing-an-infographic.htmlhttp://liesdamnedliesstatistics.com/2011/04/the-rise-of-in-store-mobile-browsing-an-infographic.html


11/12

The standard for replying to customers online is nowas low as ten minutes

2010 - US Red Crosssays the expected

response to anemergency on social

media is an hour

2011 - HurricaneIrene, JetBlue

manages responses inan average of 11

minutes, Delta in 14
http://liesdamnedliesstatistics.com/2011/08/airlinesocialmedi.htmlhttp://liesdamnedliesstatistics.com/2011/08/airlinesocialmedi.htmlhttp://liesdamnedliesstatistics.com/2011/08/airlinesocialmedi.htmlhttp://liesdamnedliesstatistics.com/2011/08/airlinesocialmedi.htmlhttp://www.redcross.org/portal/site/en/menuitem.94aae335470e233f6cf911df43181aa0/?vgnextoid=6bb5a96d0a94a210VgnVCM10000089f0870aRCRDhttp://www.redcross.org/portal/site/en/menuitem.94aae335470e233f6cf911df43181aa0/?vgnextoid=6bb5a96d0a94a210VgnVCM10000089f0870aRCRD


12/12

Any questions, get in touch!

Dirk, Bridey or Cat

[email protected]@therabbitagency

0208 123 9541
mailto:[email protected]:[email protected]

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