steak - the opportunity ingredient for foodservice

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Source: Volumetric and Usage Assessment of Beef in Foodservice, Technomic, 2015 © 2016 Technomic Inc. 43% of operators indicated that adding Sirloin Steak drove growth in product usage in 2015 Softening beef prices means there’s now more opportunity to get creative with Steak Cross-utilize Steak cuts to build appeal across dayparts STEAK The Opportunity Ingredient Sirloin Bavette o A boneless muscle that requires tenderization o Marinate, cut against the grain in strips o Optimal preps: fajitas, French dip, Italian beef and Philly cheese steak sandwiches Tri-Tip o A tender, small cut that qualifies as lean o Profitable and full-flavored cut with minimal waste o Optimal preps: Mexican or barbecued beef, beef sandwiches, stroganoff, kabobs, breakfast dishes Chuck Tail Flap o A cut from the Chuck that lies next to the rib o Requires no tenderization or marination o Optimal preps: sliced thin for Asian specialties, shredded for use in appetizers, wraps, pizza Add Underutilized Beef Cuts to the Menu Underutilized beef cuts can help operators offer guests a satisfying Steak-eating experience at a lower price point. These three up-and-coming Steak cuts should be top-of-mind: Top trend—full-service and limited-service restaurants in multiple categories are using Steak to differentiate the menu in both traditional favorites and ethnic preparations: ON MENUS TODAY TRADITIONAL Bob Evans New Albany, OH Sirloin Steak & Farm Fresh Eggs ETHNIC P.F. Chang’s Scottsdale, AZ Beef a la Sichuan

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© 2015 Technomic Inc. Source: Volumetric and Usage Assessment

of Beef in Foodservice, Technomic, 2015 © 2016 Technomic Inc.

43% of operators indicated that adding Sirloin Steak drove growth in product usage in 2015

Softening beef prices means there’s now more opportunity to get creative with Steak

Cross-utilize Steak cuts to build appeal across dayparts

STEAK The Opportunity Ingredient

Sirloin Bavette

o A boneless muscle that requires tenderization

o Marinate, cut against the grain in strips

o Optimal preps: fajitas, French dip, Italian beef and Philly cheese steak sandwiches

Tri-Tip

o A tender, small cut that qualifies as lean

o Profitable and full-flavored cut with minimal waste

o Optimal preps: Mexican or barbecued beef, beef sandwiches, stroganoff, kabobs, breakfast dishes

Chuck Tail Flap

o A cut from the Chuck that lies next to the rib

o Requires no tenderization or marination

o Optimal preps: sliced thin for Asian specialties, shredded for use in appetizers, wraps, pizza

Add Underutilized Beef Cuts to the MenuUnderutilized beef cuts can help operators offer guests a satisfying Steak-eating experience

at a lower price point. These three up-and-coming Steak cuts should be top-of-mind:

Top trend—full-service and limited-service restaurants in multiple categories are using Steak to differentiate the menu in both traditional favorites and ethnic preparations:

ON MENUS TODAY

TRADITIONAL

Bob EvansNew Albany, OH

Sirloin Steak & Farm Fresh Eggs

ETHNIC

P.F. Chang’sScottsdale, AZ

Beef a la Sichuan

© 2015 Technomic Inc.

VOICE OF THE OPERATORWhat’s behind the 9% net volume growth of shreds, cubes, strips and shaved beef? (2015)

More than a third of operators added

menu items where Steak or Roast was

an ingredient

© 2016 Technomic Inc.

35%

18%

18%

11%

Added product to the menu

Overall growth of the operation

Increased consumer demand

More promotion/marketing

Top fast-casual and casual-dining chains are key growth channels for

shreds, cubes, strips and shaved beef as premium

components in traditional and ethnic offerings…

Noodle bowls

Tacos

Sandwiches

Skewers

Ingredient Beef Purchases on the RiseShredded, cubes, strips & shaved beef