steak - the opportunity ingredient for foodservice
TRANSCRIPT
© 2015 Technomic Inc. Source: Volumetric and Usage Assessment
of Beef in Foodservice, Technomic, 2015 © 2016 Technomic Inc.
43% of operators indicated that adding Sirloin Steak drove growth in product usage in 2015
Softening beef prices means there’s now more opportunity to get creative with Steak
Cross-utilize Steak cuts to build appeal across dayparts
STEAK The Opportunity Ingredient
Sirloin Bavette
o A boneless muscle that requires tenderization
o Marinate, cut against the grain in strips
o Optimal preps: fajitas, French dip, Italian beef and Philly cheese steak sandwiches
Tri-Tip
o A tender, small cut that qualifies as lean
o Profitable and full-flavored cut with minimal waste
o Optimal preps: Mexican or barbecued beef, beef sandwiches, stroganoff, kabobs, breakfast dishes
Chuck Tail Flap
o A cut from the Chuck that lies next to the rib
o Requires no tenderization or marination
o Optimal preps: sliced thin for Asian specialties, shredded for use in appetizers, wraps, pizza
Add Underutilized Beef Cuts to the MenuUnderutilized beef cuts can help operators offer guests a satisfying Steak-eating experience
at a lower price point. These three up-and-coming Steak cuts should be top-of-mind:
Top trend—full-service and limited-service restaurants in multiple categories are using Steak to differentiate the menu in both traditional favorites and ethnic preparations:
ON MENUS TODAY
TRADITIONAL
Bob EvansNew Albany, OH
Sirloin Steak & Farm Fresh Eggs
ETHNIC
P.F. Chang’sScottsdale, AZ
Beef a la Sichuan
© 2015 Technomic Inc.
VOICE OF THE OPERATORWhat’s behind the 9% net volume growth of shreds, cubes, strips and shaved beef? (2015)
More than a third of operators added
menu items where Steak or Roast was
an ingredient
© 2016 Technomic Inc.
35%
18%
18%
11%
Added product to the menu
Overall growth of the operation
Increased consumer demand
More promotion/marketing
Top fast-casual and casual-dining chains are key growth channels for
shreds, cubes, strips and shaved beef as premium
components in traditional and ethnic offerings…
Noodle bowls
Tacos
Sandwiches
Skewers
Ingredient Beef Purchases on the RiseShredded, cubes, strips & shaved beef