Steam Trading CardsGamification in Customer Engagement

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

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Steam Trading Cards• Steam is known as the

platform of choice for the

distribution of PC software.

In January 2012, the

number of subscribers

surpassed 40 million and

continues to grow.

Steam Trading Cards• Valve is a entertainment

software company that

develops video games. They

designed a promotion to

increase the number of

hours spent on Steam and

the volume of game sales.

Steam Trading Cards• The premise of their

strategy is based on the

concept of collecting, which

is an effective way to drive

the enthusiasm of users.

Steam Trading Cards• It works very simply. People

play their favorite software.

But they can win cards

when playing games that

are part of the promotion.

Steam Trading Cards• Not all cards are assigned in

this way. The player must also

exchange cards in their

possession with the other

users to get the whole series.

This adds a strong degree of

Social Influence & Relatedness.

Steam Trading Cards• When a series is completed,

the player can win a medal

and goods related to the

game (avatars, backgrounds,

etc.). They may also win

discounts on Steam games.

Steam Trading Cards• The system is currently

restricted to a few Steam’s

Games, but we hope it will

be implemented soon into

other games, to give better

metrics to track the system.