steeple of coca-cola

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STEEPLE A. HISTORY & BACKGROUND Coca-Cola Bottling Indonesia is one of the leading manufactures and distributors of soft drinks in Indonesia. It manufactures and distributes, under license, products of The Coca-Cola Company. Coca-Cola Bottling Indonesia is a trade name and is made up of joint venture company formed by local companies, owned by independent businessmen, and Coca-Cola Amatil Limited, which is one of the largest manufactures and distributors of Coca- Cola products in the world. The Coca-cola Company manufactures and distributes Coca-Cola products to over 400,000 outlets through more than 120 Sales Centres. Coca-Cola Amatil made its first investments in Indonesia in 1992. The current Indonesian joint venture partners were amongst its partners at the time. Production of Coca-Cola products first started in Indonesia in 1932 at one production plant located in Jakarta. Annual production at that time was approximately 10,000 cases. The business employed only twenty- five people and operated three distribution trucks. From that time until the 1980s, eleven independent businesses were set up throughout Indonesia to manufacture and distribute products of The Coca-Cola Company. In the early 1

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Page 1: STEEPLE of Coca-Cola

STEEPLE

A. HISTORY & BACKGROUND

Coca-Cola Bottling Indonesia is one of the leading manufactures and distributors of soft

drinks in Indonesia. It manufactures and distributes, under license, products of The Coca-

Cola Company.

Coca-Cola Bottling Indonesia is a trade name and is made up of joint venture company

formed by local companies, owned by independent businessmen, and Coca-Cola Amatil

Limited, which is one of the largest manufactures and distributors of Coca-Cola products in

the world.

The Coca-cola Company manufactures and distributes Coca-Cola products to over

400,000 outlets through more than 120 Sales Centres.

Coca-Cola Amatil made its first investments in Indonesia in 1992. The current Indonesian

joint venture partners were amongst its partners at the time. Production of Coca-Cola

products first started in Indonesia in 1932 at one production plant located in Jakarta. Annual

production at that time was approximately 10,000 cases. The business employed only twenty-

five people and operated three distribution trucks.

From that time until the 1980s, eleven independent businesses were set up throughout

Indonesia to manufacture and distribute products of The Coca-Cola Company. In the early

1990s some of the businesses started to merge and on 1st January 2000 ten of those original

businesses to from what is now known as Coca-Cola Bottling Indonesia.

Today, with approximately 9,000 employees, millions of cases are distributed to and sold

through more than 400,000 of our customers' retail outlets throughout Indonesia.

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B. SOCIAL AND CULTURAL

Coca cola’s philosophy and commitment is to be an integral part of the fabric of each

community in which they operate. Coca cola contributes actively to that community through

the way do business, as well as through meaningful community relations activities. They

operations throughout the country influence the lives and welfare of thousands of they local

suppliers, customers and employees from the surrounding communities.

Each year coca-cola undertake a program of support to a broader spectrum of the local

communities in the fields of education, health, building infrastructure and assistance to

various disadvantaged groups. This support can come in a number of ways and includes,

amongst others, the provision of products to various organizations and scholarships to the less

fortunate children, and the opening of they clinics to the communities. Coca cola’s goal is to

provide children and youth with educational opportunities and support system they need to

become knowledgeable and productive citizens.

In August 2000, Coca-Cola Bottling Indonesia and Coca-Cola Indonesia initiated the

establishment of a social foundation called Coca-Cola Foundation Indonesia (CCFI). Its main

vision is to provide with learning opportunity for the Indonesian children and youth in order

to become productive and broad knowledge citizens. For the purpose to provide assistance in

education, CCFI carries out a range of activities to provide with alternative learning facility

to accommodate education needs for the dropped out students. The main three programs

which have been established are Community Learning Center Program, a continuous Child

Story Writing workshop and Capacity Building program.

Community Learning Center is CCFI actual effort to enhance public library as an

alternative learning point for the public. The aforementioned program may be achieved with

the following ways:

Provide library staff with any appropriate training to give more concentration on the readers,

replacing library facilities with more attractive and interesting facilities and provide with

educative programs in the library in order to attract the visitors. In addition, there are three

other programs, which have been planned to use Learning Center under CCFI guidance.

Firstly, Digital Divide Program. Through this program, CCFI will provide facilities as to

that of learning center with the more modern computer unit. In addition, The learning center

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staffs are trained in order to become competent staff, as a result, they will be able to provide

interesting in-house training on the use of computer learning for the child and youth who visit

that of Learning Center.

Secondly, Life Environmental Program. By entering into cooperation with environmental

foundation, CCFI developed books concerning with Indonesia Bio Diversity by which

provided at each of learning center and school library under its guidance.

Third, HIV/AIDS Program. CCFI includes the education program about HIV/AIDS at its

Learning Center at four cities, namely; Jakarta, Bandung, Yogyakarta and Surabaya. The

activity commenced by providing training for trainers including Learning Center staffs and

HIV/AIDS activists, then continued with the communication activity for teenagers around

Learning Center.

Social commitment of Coca-Cola Bottling Indonesia also realized through some other

social activities performed for the people surrounding the factory and its outlets in some

territories in Indonesia.

The background of this social activities based on the local community needs is the

intention of Coca-Cola Bottling Indonesia to assist in coping with the live burden, assist the

poor people, and in order to become good citizen.

Coca-cola focused on the seven fields, namely: education, environment, public

infrastructure development, national event from the youth and government, culture, health

and sport organizations, and assistance for the victim of the natural disaster.

C. TECHNOLOGY AND PRODUCT INNOVATION

Through some continuance research and development activities, Coca-Cola tries to make

innovations to develop Indonesian typical products. In addition, more packages and

interesting accessories are now easily found throughout Indonesia.

The reputation of Coca-Cola company in Indonesia which is previously only recognized

as the main carbonated beverage company, now has changed become total beverage company

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in line with the production of fast non-carbonated beverage. It commenced from the issuance

of Frestea, tea beverage, on the Last June 2002. Now, it becomes the second largest fast

beverage product in Indonesia. Furthermore, Coca-Cola has marketed Sunfill syrup and

powder, and AdeS mineral water outside Jabotabek).

In the field of packaging, Coca-Cola always updates its innovations. After Refillable

Glass Bottle, Frestea, produced a couple years ago; it has been produced last year in more

relax package (Tetra Wedge) which is easier and more practice to bring. In the end of 2003,

Coca-Cola, Sprite, and Fanta appeared in the tiny can package of 250 ml. In addition, there is

Glass Bottle which is light to 30% in its weight with a very tiny design but strong. Now it has

started to market in Bali and for the near coming years will be marketed nationwide.

Innovation on selling facilities also developed continuously to meet the need of

consumers and the current technology development. Coca-Cola Bottling Indonesia has non

pollution materials. Besides increasing selling productivities, those new crates are expected to

enhance the product of Coca-Cola in Indonesia.

Those continuous innovations have proven that as one of the famous beverage company

in the world, Coca-Cola wants to provide its best for the consumers. New ideas have

presented and continuous investments have made in order to become the best beverage

company in the world.

Our core brands that include Coca-Cola, Sprite, Fanta and Frestea are produced in 10

plants of Coca-Cola Bottling Indonesia across Indonesia. To ensure that beverage quality is

up to standards, The Coca-cola Company rigorously apply internationally recognized

manufacturing process. Products coding becomes an important part of the whole process,

allowing us to guarantee that consumers receive our beverages at their flavorful best.

Each one of our beverages is coded, that is marked with a special code that identifies

specific information about it. Some codes simply identify the date the beverage was bottled

or canned. Some come in the form of a date stamp while other codes are much more

complex.

These codes identify the day, month, shift and plant in which the beverage was made, and

use a combination of letters and numbers. If we do not see a code on our container, it is

because some bottles use invisible ink that can only be read with special technology. This

further highlights our objective to ensure that our technological, human and material

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resources are directed towards consistent satisfaction of the wants and expectations of the

wants and expectations of our customers and consumers.

D. ECONOMIC AND MARKET CONDITIONS

Due to availability of the limited competency of entrepreneur at non-formal sector

(entrepreneur at micro level) in managing their business has supported Coca-Cola Bottling

Indonesia to actualize its social awareness by initiating community economy program in the

form of micro enterprise development (Coca-Cola Micro Enterprise Development Program).

Assistance and education program for this small-scale enterprise group issued on last July

2003 and provided the two main elements of assistances. First, providing technical assistance

on the development and assistance of small-scale enterprise, which is fully supported by

Coca-Cola for the period of one year. Such of this assistance program is aimed at increasing

ability of group member, increasing self-awareness, member productive enterprise

development, and enterprise network development.

Second, access as to the working capital provided by an independent finance institution or

bank (beyond Coca-Cola). Such of this micro finance service is only given to those fulfilled

such of those strict requirements, including to keep group awareness and to develop within

the group, routinely and timely, and having permanent domicile. In the course of performance

of those two services, Coca-cola cooperates with the self-helped Community group "Bina

Swadaya", an experienced non-profit oriented finance institution on similar program in

Indonesia.

This program has been developed successfully in Cikarang Barat Sub-district, Bekasi

Regency, West Java Province, and now serves more than 320 small-scale entrepreneurs. In

accordance with the plan, the same program will be developed this year in the province of

East Java.

Coca-Cola Bottling Indonesia is one of the leading manufactures and distributors of soft

drinks in Indonesia. It manufactures and distributes, under license, products of The Coca-

Cola Company.

Coca-Cola Bottling Indonesia is a trade name and is made up of joint venture company

formed by local companies, owned by independent businessmen, and Coca-Cola Amatil

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Limited, which is one of the largest manufactures and distributors of Coca-Cola products in

the world.

Our Company manufactures and distributes Coca-Cola products to over 400,000 outlets

through more than 120 Sales Centres.

Coca-Cola Amatil made its first investments in Indonesia in 1992. The current Indonesian

joint venture partners were amongst its partners at the time. Production of Coca-Cola

products first started in Indonesia in 1932 at one production plant located in Jakarta. Annual

production at that time was approximately 10,000 cases. The business employed only twenty-

five people and operated three distribution trucks.

From that time until the 1980s, eleven independent businesses were set up throughout

Indonesia to manufacture and distribute products of The Coca-Cola Company. In the early

1990s some of the businesses started to merge and on 1st January 2000 ten of those original

businesses to from what is now known as Coca-Cola Bottling Indonesia.

Today, with approximately 9,000 employees, millions of cases are distributed to and sold

through more than 400,000 of our customers' retail outlets throughout Indonesia.

E. MARKET CONDITIONS

In Indonesia, soft drinks are readily available in various public places from roadside stalls

(warungs) to small shops. They are widely consumed by all levels os society, education and

work groups.

Studies by an independent research institution (LPEM of the University of Indonesia) and

marketing research agency DEKA have shown:

In 1999, 85% of monthly soft drink consumers had an average household income of less

than Rp 1 million (US$ 100) per month. Of these 46% was less than Rp 500,00 (US$ 50)

Seventy-two percent of weekly consumers had an average household income of less than

Rp. 1 million per month. Of these over 40% are either students, partially employed people

or pensioners.

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Amongst weekly consumers, soft drinks are consumed as often as syrup and snack foods

and far more than ice cream.

With the wide consumption of soft drinks, the industry offers an enormous yet untapped

potential with its low per capita consumption and the large young population.

Today, the country has one of the lowest rates of consumption of Coca-Cola company

products (only 13 8oz-servings per person per year), compared to Malaysia (33), Philippines

(122) and Singapore (141).

Because soft drinks sales are sensitive to price, every effort has been made to maintain

affordability. In 1997 we could buy 11 small bottles of carbonated soft drinks or ready-to-

drink tea with the daily minimum wage in Jakarta and 13 in 2001. However, we could buy

205 candies with the same minimum wage in 1997 and only 136 in 2001.

In terms of job creation opportunity, the soft drink industry has a high employment

multiplier. At 4.025 times, it ranks 14th against the other 66 industry sectors in the country.

This means that for every one job created, or lost, in the soft drink industry then four will be

created, or lost, at the national level. For every one job created in the soft drink industry, four

will be created at the national level.

Eighty percent  of  soft drink  sales  are  made  through retailers and wholesalers, of

which 90% are considered small-scale  businesses. For  these  small-scale businesses, soft

drink products are their most important merchandise - contributing 35% of total sales and

generating 34% of profit. Other supporting industries affected by the activity in the soft drink

industry include glass, bottle closures, transport and media. 80% of soft drink sales are made

through retailers and wholesalers.

F. EDUCATION

In the field of education, for instance, other than through Coca-Cola Foundation

Indonesia, Coca-Cola Bottling Indonesia also provides a scholarship program from

elementary until university. Every year, Coca-Cola Research Grant provides Research

scholarship for the students of Magister and Doctorate Degree in some big cities in Indonesia.

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G. TRAINING

Coca-Cola Bottling Indonesia realizes the growing complexity of business environment in

the years to come, so that a more solid strategy to strengthen our organization is required.

One of the key challenges The Coca-cola Company face is preparing for future leaders within

the organization. 

In line with this development, the Company is designing a program, known as the

Graduate Trainee Program (GTP). It is a structured one year development for young

professional for dynamic, dedicated and responsive future leaders. This program has become

an integral part of our People Development series.

GTP graduates are expected to fill mid-level management positions through fast track

development. Since 1995, seven groups of participants have completed this prestigious

program. Some of them have achieved key leadership positions in the Company. The Coca-

cola Company challenge young, passionate and innovative candidates to join the Program in

the dynamic environment of

Sales & Marketing

Technical Operations & Logistics

Finance

Human resources

Business Services

If we have the ambition to succeed, look for an opportunity to build upon our strengths

and meet challenges that really stretch we, then join Coca-Cola Bottling Indonesia in our

GRADUATE TRAINEE PROGRAM.

We will embark on 12 months development program that will equip us with professional

and leadership capabilities we need to succeed in a major Fast Moving Consumer Goods

multinational business. It takes unshakable commitment from us to endure this challenging

process, but consider this as an indispensable learning opportunity. If we can excel

throughout evaluation process, we will assume higher responsibilities as a leader and enjoy

an attractive remuneration package.

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To be considered for this position we should have a quality degree from reputable

university, Master degree holders are preferred and maximum 1 year of working experience.

We should have a track record of outstanding academic and extra-curricular achievements.

High caliber and dynamic with excellent communication skills in English and Bahasa

Indonesia. Willing to travel, mobile and ready for assignment all around Indonesia.

H. POLITICAL

The Coca-Cola Company is the world’s largest beverage company. Along with Coca-

Cola, recognized as the world’s most valuable brand, the Company markets four of the

world’s top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of

other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas,

coffees and sports drinks. Through the world’s largest beverage distribution system,

consumers in more than 200 countries enjoy the Company’s beverages at a rate exceeding 1

billion servings each day. Because public policy issues have the potential to impact our

business, people and communities, our Company, like other commercial enterprises, uses its

resources on occasion to advance matters of public policy that are consistent with the

sustainability of our business and our Company’s values.

To that end, our Company recognizes the importance of meaningful corporate governance

practices as it relates to corporate political contributions in the United States. Accordingly,

corporate political contributions are based upon the following criteria:

Legal Compliance: Our Company’s political contributions are made in compliance with

all applicable laws and corresponding legal reporting requirements. To ensure

compliance, all corporate political contributions are reviewed and approved in advance by

our Company’s Vice President, Public Affairs and appropriate legal counsel.

Board and Management Oversight: Corporate political contributions are reviewed

retroactively by the Public Issues and Diversity Review Committee to ensure alignment

with Company policy and our overall values. In addition, the Public Issues and Diversity

Review Committee, along with the Company’s Public Policy and Corporate

Responsibility Council, periodically review Company policy regarding political

contributions and also corresponding Company practices.

Public Policy Support: Consistent with applicable laws, corporate political contributions

may be given to political candidates and organizations whose views and work are

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consistent with the interests and values of our Company, our bottling and overall business

system, the non-alcoholic beverage industry and the communities in which The Coca-cola

Company operate. Because our Company's vision and values are an outgrowth of our

unique brands and people, The Coca-cola Company recognize that political candidates

and organizations may support positions that align with some, but not all, aspects of our

contribution policy. In these instances, The Coca-cola Company base our involvement on

those areas of mutual agreement that The Coca-cola Company believe will have the

greatest benefit to our shareowners and key stakeholders.

Public Transparency: Our Company supports public transparency relating to corporate

political contributions and our Company complies with all applicable laws and legal

reporting requirements relating to corporate political contributions. In addition, and to

further the goal of transparency in this area, The Coca-cola Company will post this policy

and an annual report of our contributions to political candidates and any political entities

organized under 26 USC Sec. 527 of the Internal Revenue Code on our Company

website.

I. LEGAL

All content included on this site, such as text, graphics, logos, button icons, images, audio

clips, and software, is the property of The Coca-Cola Company or its content suppliers and

protected by and international copyright laws. The compilation (meaning the collection,

arrangement, and assembly) of all content on this site is the exclusive property of The Coca-

Cola Company and protected by US and international copyright laws. All software used on

this site is the property of The Coca-Cola Company or its software suppliers and protected by

US and international copyright laws. The content and software on this site may be used as a

shopping, selling, and e-card resource. Any other use, including the reproduction,

modification, distribution, transmission, republication, display, or performance, of the content

on this site is strictly prohibited.

The Coca-Cola Company maintains this Site for our personal entertainment, information,

education, and communication. Please feel free to browse the Site. We may download

material displayed on the Site for non-commercial, personal use only provided us also retain

all copyright and other proprietary notices contained on the materials. We may not, however,

distribute, modify, transmit, reuse, re-post, or use the content of the Site for public or

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commercial purposes, including the text, images, audio, and video without The Coca-Cola

Company's written permission.

Trademark Information

Produced for The Coca-Cola Company, owner of the trademarks "Coca-Cola," "Coke,"

"diet Coke," "cherry Coke," “Dasani,” “Hi-C,” "Fanta," "Five Alive," “Barq’s,” "Fresca,"

"Mello Yello," "Minute Maid," "Sprite," "diet Sprite," "Surge," “Nestea,” "TaB,” “TaB

Energy," “POWERade,” “Dannon,” “Evian,” “Full Throttle,” “Rockstar,” “Gold Peak,” the

Dynamic Ribbon device, the design of the contour bottle, the design of the contour glass*, the

Red Disc Icon, "Always COCA-COLA", the design of the COCA-COLA Santa, the design of

the COCA-COLA Polar Bear and the design of the COCA-COLA Seal, and for Coca-Cola

Ltd., owner of the trademarks in Canada.

* Patents registered or pending for the Genuine COCA-COLA Glass (COCA-COLA Contour

Glass): United States-D402158 and Canada-85551

The trademarks, logos, and service marks (collectively the "Trademarks") displayed on

the Site are registered and unregistered Trademarks of The Coca-Cola Company and others.

Nothing contained on the Site should be construed as granting, by implication, estoppel, or

otherwise, any license or right to use any Trademark displayed on the Site without the written

permission of The Coca-Cola Company or such third party that may own the Trademarks

displayed on the Site. Our use of the Trademarks displayed on the Site, or any other content

on the Site, except as provided in these Terms and Conditions, is strictly prohibited. We are

also advised that The Coca-Cola Company will aggressively enforce its intellectual property

rights to the fullest extent of the law including the seeking of criminal prosecution.

Terms and Conditions

Our access to and use of the Site is subject to all terms and conditions herein and all

applicable laws. By accessing and browsing the Site, we accept, without limitation or

qualification, the Terms and Conditions and acknowledge that any other agreements between

us and The Coca-Cola Company are superseded with respect to the subject matter hereof.

While The Coca-Cola Company uses reasonable efforts to include accurate and up-to-

date information in the Site, The Coca-Cola Company makes no warranties or representations

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as to its accuracy. The Coca-Cola Company assumes no liability or responsibility for any

errors or omissions in the content of the Site.

Any personal data (for example, our name, address, telephone number or e-mail address)

you transmit to the Site by electronic mail or otherwise, will be used by The Coca-Cola

Company in accordance with the privacy policy of the Site located here. Any other

communication or material we transmit to the Site, such as questions, comments, suggestions

or the like, will be treated as non-confidential and nonproprietary. Images of people or places

displayed on the Site are either the property of, or used with permission by, The Coca-Cola

Company. The use of these images by us, or anyone else authorized by us, is prohibited

unless specifically permitted by these Terms and Conditions or specific permission provided

elsewhere on the Site. Any unauthorized use of the images may violate copyright laws,

trademark laws, the laws of privacy and publicity, and communications regulations and

statutes.

The Coca-Cola Company has not reviewed any or all of the sites linked to the Site and is

not responsible for the content or the privacy policies of any off-site pages or any other sites

linked to the Site. Our linking to the Site, off-site pages or other sites is at our own risk and

without the permission of The Coca-Cola Company.

The Coca-Cola Company may at any time revise these Terms and Conditions by updating

this posting. We are bound by any such revisions and should therefore periodically visit this

page to review the then current Terms and Conditions to which we are bound.

Use of Site

We assume total responsibility and risk for our use of the site and the Internet. It is solely

our responsibility to evaluate the accuracy, completeness and usefulness of all opinions,

advice, services, merchandise and other information provided through the service or on the

Internet generally.

The Coca-Cola Company does not warrant that the service will be uninterrupted or error-

free or that defects in the service will be corrected.

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Risk of Loss

All items purchased from the on-line store are made pursuant to a shipment contract. This

means that the risk of loss and title for such items pass to us upon our delivery to the

carrier.Cokesolutions.com may include links to third party websites. By using

cokesolutions.com, our acknowledge and agree that The Coca-Cola Company is not

responsible or liable for any content or other materials found on those sites. Any dealings we

have with those third parties are between us and those third parties and The Coca-Cola

Company is not responsible for any loss of claim you may have as a result of those dealings.

The Coca-Cola Company ("seller") makes no representations of any nature whatsoever,

express or implied, pertaining to the merchandise listed for sale on this site and disclaims, to

the extent permitted by law, any implied warranties, including the warranties of

merchantability or fitness for a particular purpose, or any other warranties relating to the

design, condition, quality, capacity, material or workmanship of the merchandise. Seller will

not be responsible for any loss of profits, any direct, incidental or consequential losses, or

damages of any nature whatsoever, resulting from the use of the merchandise.

Disclaimer

Our use of and browsing in the Site are at our risk. Neither The Coca-Cola Company, any

of its agencies, nor any other party involved in creating, producing, or delivering the Site is

liable for any direct, incidental, consequential, indirect, or punitive damages arising out of

our access to, or use of, the Site. Without limiting the foregoing, everything on the Site is

provided to us "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESSED

OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF

MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON

INFRINGEMENT. Please note that some jurisdictions may not allow the exclusion of

implied warranties, so some of the above exclusions may not apply to us.

The Coca-Cola Company also assumes no responsibility, and shall not be liable for, any

damages to, or viruses that may infect, our computer equipment or other property on account

of our access to, use of, or browsing in the Site or our downloading of any materials, data,

text, images, video, or audio from the Site. The Coca-Cola Company is not responsible for

typographic errors.

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Applicable Law

This site is created and controlled by The Coca-Cola Company in the State of Georgia

USA. As such, the laws of the State of Georgia will govern these disclaimers, terms, and

conditions, without giving effect to any principles of conflicts of laws. Jurisdiction and venue

for any disputes arising hereunder shall vest in a court of competent jurisdiction in Atlanta,

Georgia or the Northern District of Georgia. The Coca-cola Company reserve the right to

make changes to our site and these disclaimers, terms and conditions at any time.

J. ENVIRONMENTAL PROTECTION

Our business is providing consumers with simple moments of uniquely satisfying

refreshment. The Coca-cola Company work hard to infuse our environmental, health and

safety performance.

Before The Coca-cola Company discharge wastewater into a natural body of water, The

Coca-cola Company treat that discharge water to a level capable of supporting fish life.

Recognizing that environmental, health and safety issues change as our understanding of

these issues grows, The Coca-cola Company have developed a comprehensive system that

follows international standards (including ISO 14001) and complies with the prevailing laws

and regulations. All plants are audited regularly and have solid environment health and safety

practices - from waste management and reuse to occupational health and safety programs.

Beyond the satisfaction of doing the right thing, our responsibility goes to the Indonesian

people whose lives w touch every day, and that responsibility includes conducting our

business in ways that protect the environment and promote the health and safety of our

employees at the workplace.

PT Coca-Cola Bottling Indonesia has a commitment to always comprehend, prevent and

reduce any negative impacts on environment due to its production process, to continuously

provide high quality services and products to its customers and consumers, and to create a

safe working environment.

The Coca-cola Company believe that all PT Coca-Cola Bottling Indonesia employees and

all its partners have important roles in implementing the company’s environment policy.

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Thus, The Coca-cola Company always encourage our employees to actively and fully involve

in this environment protection effort.

The Coca-cola Company will :

do our best to achieve environment protection targets as required by The Coca-Cola

Company and government policy and regulation;

always consider environment in developing our Business Plan to ensure that environment

management is an integral part of the Company’s operation;

implement and maintain standardized environment management system, and continuously

enhance and monitor the system to make it in line with the Company’s operation;

enforce and equip our employees to be able to identify, understand and act in every effort

of preventing and reducing any negative impacts, which potentially endanger the

environment;

develop and implement methods that increase efficient use of resources, including energy,

chemical, water, packaging and other raw materials;

prevent, reduce, reuse and recycle the waste of our production process and ensure a safe

waste water management; and

request the suppliers and business partners to comply with our environment management

standards.

The Coca-cola Company has made an investment of more than $60 million to build the

world's largest plastic bottle-to-bottle recycling plant and to support recycling in the U.S.

For our cold drink equipment, The Coca-cola Company has developed an innovative

energy management system that delivers energy savings of up to 35%.

The Coca-cola Company has set an aspirational goal to return to communities and nature

an amount of water equivalent to what The Coca-cola Company use in our beverages and

their production.

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