STEERING COMMITTEE #1Lincoln, Illinois Downtown Redevelopment Plan

Agenda

• Visioning for Downtown Lincoln• SWOT Review• Understanding Appropriate Markets

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1. VISIONINGDowntown Lincoln Redevelopment Plan

Visioning

• Why revitalize downtown?• What do you hope to accomplish?• What should downtown look like in 5,10,20 years?

• Important to be specific with small city downtowns – many roles and directions to take

Vision Statement – Mt. Vernon, IL

By 2010 Downtown Mt. Vernon shall be a vibrant, prosperous and popular business and residential community filled with apartments, condominiums, restaurants, businesses and entertainment facilities such that Downtown Mt. Vernon is known throughout the region as the best downtown in Southern Illinois (2008)

Vision Statement – Houlton, ME

"Houlton’s downtown is the heart of the community. We envision the downtown as a vibrant place for entertainment, shopping, dining, and community events. We envision it as a great place to live and do business, to meet people, to walk around, to see art and local history, to hear music and concerts, to enjoy holidays, festivals, and events. The downtown shall be a unique place that draws people to it"

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Vision Statement – Mannheim, PA

Manheim is a …

• Local Retail and Service Community – by maintaining and enhancing its residential services, Manheim’s Market Square will become the quintessential “small town” business district. By promoting Market Square as a welcoming and pedestrian-friendly business district, it will be the place to be, to be seen, and to be with others.

• Historic Community – by recreating a nostalgic business district that preserves and cherishes its historic architecture and local heritage. Manheim imparts its own community character into its seasonal and historical festivals and events, by featuring its local history of glass blowing and its strong connection to the railroad.

• Regional Specialty Shopping Destination – by capitalizing on its central location connecting surrounding communities – Lititz, Mount Joy, Lebanon, East Petersburg and Elizabethtown, Manheim will direct its efforts to become a vibrant and inviting regional specialty shopping and restaurant destination. A visit to Manheim’s business district will be a memorable experience for both residents and visitors.

This vision for the revitalization of the Manheim business district will be the catalyst for a dynamic and growing partnership among members of the community, business owners and various local and regional organizations to assure the attainment and sustainability of this vision.

Manheim…Many of us call it home. To visitors, it feels like home

Vision Statement – Lock Haven, PADowntown Lock Haven will offer a friendly environment for simple, yet fulfilling living with affordable housing, a broadening institution of higher learning, strong and growing public and private schools, trusted heath care institutions, safe streets and easy commutes to larger metropolitan areas to the east and west.

Downtown Lock Haven is a Haven for:

• Lock Haven University. As home to Lock Haven University, the fastest growing university in Pennsylvania’s system of higher education, downtown Lock Haven will be a home away from home for university students, staff, alumni and their families and friends

• Outdoor recreation enthusiasts. Downtown Lock Haven will be the ideal location as a gateway to year-round outdoor and recreational opportunities offered by Central Pennsylvania’s vast forestlands – starting with Sproul and Tiagadhton State Forests, the scenic and wild West Branch of the Susquehanna River and its main tributaries, Bald Eagle, Fishing and Pine Creeks.

• Artists and Art Enthusiasts. With its rich historic architecture and river heritage, Downtown Lock Haven will provide a retreat for artists and art enthusiasts, offering opportunities for creative discussion and expression.

• And families. Offering a wide array of retail, service and dining establishments and a full calendar of activities, Downtown Lock Haven provides a safe inviting environment for families to live, work, shop and play.

A unified and focused effort of downtown businesses, local government, education and residents of the community ensures the success of this vision for Downtown Lock Haven.

Visioning ExerciseWhy Revitalize Downtown Lincoln?

Business development More/better retail and dining opportunities Increase the local tax base Create jobs Fight sprawl Stimulate the arts / entertainment Reflect the history of the community Promote civic pride Increase community involvement

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2. SWOTDowntown Lincoln Redevelopment Plan

SWOT - Strengths• Downtown/City situated within sizeable region (966,617 people within 50 mile

radius)• Low ground floor vacancy• Core of regionally appealing shops: (Three Roses Floral, Guzzardo’s, Beans and

Such, Abe’s Caramel Corn Shoppe)• Strong historic architectural fabric (Courthouse and other buildings)• Lincoln Theatre• Scully / Latham Park• Concentration of civic and private destinations and services• Rail Service• __________________________• __________________________

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SWOT - Weaknesses• Depth of the local market for retail• Gateways / Wayfinding to Downtown• Inconsistent brand• Organizational Capacity• Underutilized parks• Sidewalk infrastructure• Non-conforming land uses • No large employers• Size of downtown (# of retail spaces)• Depth of markets for upper story spaces• __________________________• __________________________

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SWOT - Opportunities• Tourism – Route 66/Lincoln Heritage Corridor• Concentration of Thrift Stores• High speed rail• TIF District• Revitalization plan – funding for infrastructure improvements• __________________________• __________________________

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SWOT - Threats• Organizational capacity within government and not-for-profits• Structural and architectural damage to buildings• Lack of adequate Façade restoration• __________________________• __________________________

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Summary – Issues & Opportunities

ISSUES• Local market – support for

new/improved retail/dining offerings• Organizational capacity• Recognition within the region• Size of Downtown• Appeal of investment / starting

business to non-locals

OPPORTUNITIES• Visitors / Tourism

– Events– Anchor Businesses– Lincoln / Route 66

• “Niche” retailing• Infrastructure / Aesthetic

Improvements• Marketing

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3. UNDERSTANDING MARKETSDowntown Lincoln Redevelopment Plan

MergingMarkets

Dynamic Downtown Environment

EmployeesBusinessMix

Visitors

Residents

Students

DowntownNeighborhoods

DowntownHousing

Investment

Tourism Private

Hospitality

Events

RegulatoryFramework

Public

Gathering Places

CommunityResidents

MergingMarkets

Dynamic Downtown Environment

EmployeesBusinessMix

Visitors

Residents

Students

DowntownNeighborhoods

DowntownHousing

Investment

RegionalVisitors Private

Tourism/Hospitality

Events

RegulatoryFramework

Public

Gathering Places

CommunityResidents

Demographics

Lincoln, IL 30 Minute Drive State of Illinois

Population Growth (2000 – 2010)

-4.2% 2.7% 3.3%

Median Household Income $38,754 $51,518 $53,391

Per Capita Income $21,755 $25,121 $27,793

% College Graduates 18.6% 20.8% 30.2%

Professional Employment 18.0% 19.5% 22.5%

Consumer Spending (SPI) 81 90 104

% Change Ages 20-29 -9% 3% 5%

Local Demand

Lincoln15

Minutes20

MinutesDemand $95M $123M $166M

Supply $80M $105M $121M

Gap +15M +$10M +$17M

Local Demand

Demand LincolnCapture

DowntownCapture Low High

Furniture $1.7M 80% 50% 2,250 3,400

Electronics $1.9M 80% 50% 2,500 3,800

Building Materials / Lawn& Garden

$5.4M 80% 30% 4,300 6,500

Clothing $0.9M 90% 30% 800 1,200

Sporting Goods $0.5M 90% 30% 450 675

Dining $3.7M 75% 75% 7,000 10,400

Office Supplies $0.4M 80% 30% 320 480

Health & Personal Care $2.7M 70% 30% 1,900 2,800

19,500 29,200

Comparison Cities

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Warsaw, IN Galena, IL Natchitoches, LA

Rome, GA Paducah, PA Winchester, VA

Culpeper, VA $-

$5,000,000

$10,000,000

$15,000,000

$20,000,000

$25,000,000

$30,000,000

$35,000,000

$40,000,000

$45,000,000

$50,000,000

Local Office Visitors

51%49%

55%

68%

52%

61%

52%

Comparison Cities

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Warsaw

, IN

Galena

, IL

Natchit

oche

s, LA

Rome,

GA

Paduc

ah, P

A

Winche

ster, V

A

Culpep

er, VA

Linco

ln, IL

Jack

sonv

ille, IL

Canton

, IL

Pontia

c, IL

Effingh

am, IL

$21,047,485

$16,185,107

$19,902,134

$40,625,127

$30,511,332

$44,236,638

$23,898,610

$6,355,432

$13,460,784 $9,887,747

$13,502,878 $14,819,662

Next Steps

• Workshops

• Goal Setting

• Redevelopment/Revitalization Strategies

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