stefan jørgensen: conquering commerce
TRANSCRIPT
Conquering CommerceStefan Jørgensen
Founder & CEO at itembase, Inc.
AMAZON ETC. HAS SHOWN THE WAYAnnual growth, equal starting point
Average eCommerce merchant (<1,000 monthly transactions)
eCommerce giants (>10m monthly transactions)
Utilizing big data has becomethe key competitive advantage*
NETWORK OF 100,000s SHOPS WORLDWIDE
4
5
6
7
3 years ago
8
6 month old
9
30 seconds
10
Viking Movie
11
Drama
12
13
Legal Drama
14
Action Movie explotion
15
Beer
Here we go
17
18
19
20
21
22
1. Understand
your products
23
Less products means more revenue
eCommerce works
25
To Cool for School
26
27
28
Legal Drama
29
2. Understand
your customers
30
Ebay buyerPrice sensitive
Demanding
Loves the personal touch
31
The professionalSilent
Uncomplicated
Reacts based on external factors
32
The fashionistaNot price sensitive
Language
Geo-location
33
Less new customers means more revenue
34
1. Understand your Products2. Understand your Customers3. ...4. ...5. ...
Digital Products
36
Meeeeet
37
800k users
38
Snow
39
Beach
40
12m users
41
3. Structure your data
42
Replicating the POS?
43
Invite a friendInformation, text and language details
Remove obstacles
Combine information
€10 per month vs. €40 per month
44
Newsletters and Order Confirmations
It’s about the customer
It’s about the products
60% Openrate6,5% CTR
40% sales from order confirmation
45
Customer Service
Know the customer history
Automated customer service – 80% less work
Use photo’s30% Less complaints
46
1. Understand your Products2. Understand your Customers3. Structure your Data4. ...5. ...
Commerce Network
48
49
50
Chaos paperwork
51
52
53
Rheingau
55
56
4. Give
customerscontrol
57
Subscription cancellationOnline instant subscription cancellation
Full customer control
30% lower unsubscribe
58
Shipping TrackingStatus tracking
Address control
Timing options
59
Price Guarantee
People want to buy
Take away reasons to say no
Result tracking
60
1. Understand your Products2. Understand your Customers3. Structure your Data4. Give your Customers Control5. ...
Going Global
62
$10m
63
Slice $10m
64
65
66
67
5. Tell your
Story
68
Include ”About me” page meansMore revenue
69
1. Understand your Products2. Understand your Customers3. Structure your Data4. Give your Customers Control5. Tell your Story
70
Big10 VC’s
71
Plane - Back to Europe
72
Back2work
Ramo+Per mit Vikingerhelm
73
74
35 sales people
75
100.000 shops
76
Team
Investors
77
UPS – 3 weeks
78
itembase, Inc.
79
Big10 VC’s
80
40 Slides
81
The online inventory for everyone and everything
Conquering the world of eCommerce‘Viking Style’
82
How will you get1 million shops?
83
Europeans person falling of chair.
84
Why else would you do it?
85
86
1 API to enable Commerce
87
If you want create your own furniture brand
100mn Products
88
If you want to sell Bikinis100mn Customers
A+ Data Standards
1000s Data Solutions
91
End Resource Problem
92
GDP
93
...dreams
94
Tell your Story!
95
Make it reality
96
Just like Denmark
97
Slovenia is a great kickstarter
98
Denmark on worldmap – damn insignificant
99
Be aggressive
100
Be quick
101
Go where no one has gone before