This document is a demonstration of one of my largest university projects that I worked on within a 4 man

team.

This piece of work was shortlisted to be shown at Graduate Fashion Week and was marked as one of the

highest in our year group at 85%. We had to curate an intricate marketing campaign for a major fashion

brand using a number of different marketing outputs, extensively researching internal and external

factors such as the technology, luxury and childrenswear markets, fashion, retail and marketing theory

as well as specific trends and external influencers. Through the creation of ideas and execution of the

project based on measurable objectives, we exemplified creativity within an in-depth strategic plan

from the application of extensive research (all of which is logged within this document) and the

utilisation of the critical path; finishing with a design of five digital outputs included in the links below. https://www.instagram.com/stellasclub/

http://nathaliebannon5.wixsite.com/stellamccartneykids

https://online.flippingbook.com/view/758182/8

Collection Theme/Style

A/W

15

S/S1

6

S/S1

5

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BRANDING |VR GAME| INSTAGRAM | WEBSITE |MAGAZINE

BRANDING & TYPOGRAPHY

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Week 8th February 15th February 22nd February 29th February 7th March 14th March

Illustrations Idea Generations Incubation Stage Cooling period Action Completion

Branding and

Typography Idea Generations Idea Generations Incubation Stage Action Completion

Video Game

Design Idea Generations Idea Generations Incubation Stage Action Action Completion

Instagram Idea Generations Cooling period Action Action Completion

Magazine Creation Idea Generations Incubation Cooling period Action Completion

Website Idea Generation Action Cooling period Completion

RESEARCH

RESEARCH INITIAL CONCEPTCOMMUNICATIONS PLANNING CONCEPT DEVELOPMENT FINAL SIGN OFF