steve cp open shift marketing track presentation

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Steven Citron-Pousty PaaS Dust Spreader - OpenShift OMG! How could they compete with their developers?

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Page 1: Steve CP Open Shift Marketing Track Presentation

Steven Citron-Pousty

PaaS Dust Spreader - OpenShift

OMG! How could they compete with their developers?

Page 2: Steve CP Open Shift Marketing Track Presentation

Page 3: Steve CP Open Shift Marketing Track Presentation

Evil?

Page 4: Steve CP Open Shift Marketing Track Presentation

SHOCK!!

Page 5: Steve CP Open Shift Marketing Track Presentation

Page 6: Steve CP Open Shift Marketing Track Presentation

Voice of Reason

Page 7: Steve CP Open Shift Marketing Track Presentation

http://gigaom.com/2011/06/07/fred-wilson-to-devs-expect-platform-owners-to-work-against-you/

“You should expect that the platform you’re building on top of to do something that’s not in your interest,” Wilson said. “If you’re going to stay on top of that platform forever you might wake up one day to find that the owner of the platform is competing with you and that sucks.”

Page 8: Steve CP Open Shift Marketing Track Presentation

Page 9: Steve CP Open Shift Marketing Track Presentation

Consumer Facing Pure Platform

Platform as an extension Platform as a service

Started as an app Started as a platform

Power Mashups Power Branded Apps

ala Mark Suster

Page 10: Steve CP Open Shift Marketing Track Presentation

Page 11: Steve CP Open Shift Marketing Track Presentation

By raneko on flickr

Consumer

Page 12: Steve CP Open Shift Marketing Track Presentation

By yibadau on flick

Platform

Page 13: Steve CP Open Shift Marketing Track Presentation

Some examples from deCarta

Full Stack with Carriers

Powering Samsung bada LBS

Page 14: Steve CP Open Shift Marketing Track Presentation

Moving

Forward

Page 15: Steve CP Open Shift Marketing Track Presentation

Well, I've been afraid of changing

'Cause I built my life around you

Page 16: Steve CP Open Shift Marketing Track Presentation

Not your best signal

By Orin Zebest on flickr

Page 17: Steve CP Open Shift Marketing Track Presentation

By Julianmeade on flickr

Clear Boundaries

Page 18: Steve CP Open Shift Marketing Track Presentation

Over-communicate

By ehnmark on flickr

Page 19: Steve CP Open Shift Marketing Track Presentation

By bad9brad on flickr

Be clear what you expose

Page 20: Steve CP Open Shift Marketing Track Presentation

Don't be

the grape

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