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PHONE 845-334-8200 FAX 845-334-8202

ADDRESS 322 Wall St. Kingston, NY 12401

EMAIL [email protected] WEBSITE www.ulsterpublishing.com

U l s t e r P U b l i s h i n g2 0 1 1 A D V E R T I S I N G G U I D E

Alm@nac • Woodstock Times • New Paltz Times • Kingston Times • Saugerties Times

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W E l c o m E

Changing with the TimesThe advertising and newspaper industries are rapidly changing. Just a few years ago, media pundits were predicting the death of the newspaper. Newspapers remain uniquely valued as one of the last bastions of truly local community building. Whereas most newspaper publishers have been bought up by national conglomerates, we remain steadfastly privately-owned and operated in Kingston, NY.

Our primary goal as local publishers is to bring the vast Hudson Valley community to-gether to read and discuss the week’s news and events. When the region wants in-depth, high-quality local journalism, their eyes turn to us.

Our advertising clients keep this dream alive while keeping their own dream of running a successful business on track. Some of our clients have been placing their ads in our publications for over 20 years, becoming as much a fixture in our newspapers as our newspapers are in our community.

The bottom line: There just isn’t a value proposition quite like advertising in your local newspaper. Unlike magazine advertising, it’s inexpensive and timely. Unlike web adver-tising, your audience is local and your ad is relevant. Unlike direct mail, people love to see our newspapers arrive. You get the picture.

We’ve put together this 2011 Advertising Guide so you can learn about the unique advertising opportunity that’s available to you with Ulster Publishing newspapers. Like so many of our clients have, we’re confident you’ll see our local advertising advantage and inquire further. Please let this guide serve as your overview, and don’t hesitate to contact us with any questions or to get started.

Sincerely,

Geddy SveikauskasPublisher, Ulster Publishing

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ToTAl READERS PER WEEK

50,000+

WooDSTocK TImES

12,600+

NEW PAlTZ TImES

15,400+

SAUGERTIES TImES

5,100+KINGSToN TImES

4,600+

Alm@NAc

50,000+

HUDSoNVAllEYTImES.com

4,500+

We publish the most widely read weekly newspapers in the Hudson Valley. With four local newspapers, the regional Alm@nac guide to arts and entertainment (featuring our calendar and classifieds sections) and a popular website, we are the area’s most trusted source for in-depth coverage of news and events.

Alm@nacReach the most readers by placing your display ad in our weekly arts and entertainment guide.

Alm@nac classifiedsTake out a line or display ad in the leading regional classifieds and get noticed by our exclusive readership.

multi-Paper comboSpecial rates are available for adver-tisers who prefer placement in more than one of our regional weeklies.

locally TargetedIf you’d like to specifically target customers in your area, pick one or several of our weekly newspapers.

Special SectionsReach your audience directly with our specially-themed advertising sections, inserted in all our papers.

InsertsWe’ll include your preprinted inserts in our newspapers for $65 per thousand.

AD oPTIoNS

A D V E R T I S I N G & R E A D E R S H I P

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c I R c U l AT I o N

Our circulation coverage is comprehensive, with distribution points throughout the entire Hudson Valley. Here’s a more specific breakdown of just some of the towns, cities and counties we cover.

Alm@NAcIn addition to being found inside each of our four weekly news-papers, you can pick up alm@nac in Red Hook and Rhinebeck in northern Dutchess County, along Route 9, through Hyde Park and into Poughkeepsie. Also in Ulster County along the southwest Route 209 corridor to Ellenville.

WooDSTocK TImESWoodstock, West Hurley, Kings-ton, Saugerties, Olive, Phoenicia and other communities in North-ern Ulster County.

NEW PAlTZ TImESNew Paltz, Gardiner, Rosendale, High Falls, Stone Ridge and communities throughout south-ern Ulster County.

SAUGERTIES TImESSaugerties and surrounding communities.

KINGSToN TImESKingston, Ulster and surrounding communities.

SPEcIAl SEcTIoNSInserted in all newspapers.

distribution

Ulster

Dutchess

Kingston

Rosendale

Saugerties Woodstock

Boiceville

Stone Ridge

Gardiner

Phoenicia

New Paltz

Highland

Red Hook

Rhinebeck

Poughkeepsie

Hyde Park

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S I Z E B R E A K D o W N - A l m @ N A c

1/2 page

1/4 page

1/8 page

1/16 page

size width height total inches

full page 4 columns 15.5” 62”

1/2 page 4 columns 8” 32”



1/16 page 1 column 4” 4”

2.25″

7.25″

4.75″

9.75″4 COLUMNS

3 COLUMNS

2 COLUMNS

1 COLUMN

COLUMN INCHES PER PAGE: 62

15.5″

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S I Z E B R E A K D o W N - W E E K l I E S

1/2 page

1/8 page

1/16 page

1/4 page

size width height total inches

full page 3 columns 15.5” 46.5”




1/16 page 1 column 3” 3”

6.5″

3″

10″3 COLUMNS

2 COLUMNS

1 COLUMN

COLUMN INCHES PER PAGE: 46.5

15.5″

Woodstock Times, New Paltz Times, Kingston Times, Saugerties Times and Special Section advertising specifications.

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Throughout the year, we publish special advertising sections related to specific types of business. Don’t miss your opportunity to be included in our seasonal supplements featuring fresh local stories about your area of interest.

All specials sections are inserted into all our newspapers and into our free-standing alm@nac.

DEADLINE PUBLICATION SPECIAL SECTION

October 29 November 4 Healthy Image

December 3 December 9 Holiday Gift Guide

ESTIMATED PUBLICATION

SPECIAL SECTION

January 28 2010 Looking Forward

February 4 Love & Marriage

March 4 Health, Sports & Fitness

March 25 Spring Home Improvement

April 8 Where to Guide

April 22 Healthy Communities

May 13 Home Lawn & Garden

June 10 Summer in the Valley

August 5 HV Health Magazine

August 12 Love & Marriage

September 2 Taste of New Paltz

September 16 Fall Home Improvement

October 7 Fall in the Valley

November 4 Healthy Image

December 9 Holiday Gift Guide

S P E c I A l S E c T I o N c A l E N D A R

2010 SPECIAL SECTIONS

2011 SPECIAL SECTIONS

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A D V E R T I S I N G R AT E S

Rates for newspaper advertising are calculated per column inch. There are four columns on every alm@nac page, and three columns in all of our other papers.

How tall do you want your ad to be? Measure in inches. How wide do you want your ad to be? Measure in columns. Then simply multiply the height (in inches) by the number of columns.

Example: A full-page ad in the alm@nac is 15.5” tall, and 4 columns wide. 4 x 15.5” = 62”.

2011 ULSTER PUBLISHING ADVERTISING RATES

Choose to advertise in the alm@nac (inserted into every paper) or buy space in one, two, three or all four of our weekly newspapers.

Publication Rate Per Column Inch Not-For-Profit Rate

alm@nac $27 $241 paper $17 $152 papers $27 $253 papers $33 $30all 4 papers $36 $33special sections $36 $33

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D I S c o U N T S , T E R m S & I N F o

CONSECUTIVE DISPLAY ADVERTISING DISCOUNTS(Does not apply to preprint inserts)

# of insertions Discount

4 5% 8 8% 13 10% 26 15% 52 20%

IMPORTANT:DISPLAY AD DEADLINE IS

MONDAY AT 3 PM

Publication day for all newspapers is Thursday.

YEARLY BULK SPACE CONTRACTS

column inch Discount

250 10% 500 15% 750 20% 1000 25% 1500 30% 2000 35%

Terms of contract: Payment is due upon billing. If payment is not received within 20 days after billing date, all discounts are rescinded.

COLORNewspapers are not just black and white -- all our issues feature color covers and center spreads. The charge for spot color (one single color) is $75 per color.The charge for full four-color process (all colors) is $250 per ad, per newspaper.

PLACEMENTExact placement within the newspaper (such as left or right page, front or back section) cannot be guaranteed except by extra charge. We will always try to honor placement requests, however, no allowances will be given if position requests cannot be met.

CLASSIFIED ADSTo advertise in the alm@nac classified section, contact us before the deadline on Tuesday at 11 am for that week’s publication. Weekly rates are $20 for up to 30 words and 20¢ per additional word. Frequency rates for ads up to 30 words are $72 for a 4-week run, $225 for a 13-week run, $425 for a 26-week run and $800 for a year-long run. Classified ads are payable in advance. There is no billing. Help Wanted and Real Estate clas-sified ads will appear on our hudsonvalleytimes.com website for free.

LEGAL NOTICESLegal notice prices are established by state law. Contact us for more info.

TERMS & REFUNDSNo refunds, only credit given. Our maximum liability for any error ap-pearing in an advertisement is limited to the cost of the space actually oc-cupied. No allowance, however, will be granted for any error that does not materially affect the value of an advertisement. All errors must be reported within seven days of publication. Credit for errors is limited to first inser-tion. The publisher is not responsible for the return of artwork, photos, etc. Advertisers may not simultaneously take consecutive display and yearly bulk discounts. All new display advertisers must pay in advance until credit is established. Comissionable and national rates are 15% above listed rates. For contract display advertisers with a zero balance only, a 5% additional prepayment discount is available. A finance charge of 1.5% per month will be imposed on all accounts 30 days past due. Advertisers not fulfilling their contract commitments will be short-rated to the nearest earned rate. Contract and prepayment rates are not applicable to not-for-profit organizations.

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H o W T o P l A c E A N A DBeing your local advertising platform is our business, so we’ve made it as easy as 1-2-3 to place your ad in Ulster Publishing newspapers.

1. Contact UsCall us at 845-334-8200 or send us an email at [email protected] and we will connect you with a friendly ad sales representative. Your sales rep will give you personal service and advice on how to maximize your advertising budget.

2. Design Your AdWe will accept camera-ready art in a wide variety of formats. Please see the file submission guidelines below for our preferred file formats and specifications.

If you lack the resources of a graphic designer and cannot provide an ad, your sales rep will work with the Ulster Publishing design department to typeset an ad based on text and graphics you submit. This service is provided free to our clients. To be clear, typesetting submitted content is not the same as designing artwork from scratch. If you require services such as logo design, illustration or custom ad production, contact us for a quote.

3. Approve and RunOnce you’re happy with the way your ad looks, simply give your approval and it will appear in the next issue(s) of the newspaper.

You can choose to run your ad once, or take advantage of bulk pricing deals. You’ll save money every time you run, and you can change your ad weekly to offer new deals and promotions.

A WORD ON ADVERTISING ONLINE AT HUDSONVALLEYTIMES.COM

We are currently ‘beta testing’ our website advertising options. Please contact us if you have interest in taking advantage of special introductory rates. Moving forward, we’re excited to introduce a number of attractive localized online ad-vertising opportunites for our clients.

FILE SUBMISSION GUIDELINES: PDF preferred. 300 dpi. We accept other formats, but please ensure all text is converted to outlines, or the fonts are included. Accepted formats include InDesign, Photoshop, Illustrator, QuarkXPress. If you have any ques-tions about submitting your file, contact us and we will be happy to help.

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