About Stride

• Chewing Gum

• Created by Cadbury Adams,

Owned by Kraft Foods

• Founded 1920

How do we get consumers to choose Stride over other competitors chewing gum

brands?

Get People Talking

• Social Media

• Mobile Applications

• Contests and Giveaways

• Free Samples

Continual Updates and Improvements of Brand

Awareness• Packaging

• Commercials

• Ads

• Social Media

• Blogs

• Company-Consumer Interaction

Social Media Followings

2,406,5874 Facebook Fans

2,051 Twitter Followers

1,588 Subscribers to Youtube Channel

Presence on Flickr

Budget45% Social Media

45% Ads and Commercials

10% Promotions, Contests, Giveaways

Timeline-In demand all year round-Look for brand awareness improvement within a year

“The Ridiculously Long Lasting Gum”