Stock X Trade and Learn

EXECUTIVESUMMARY

Financial learning options through apps/mobile is an untapped market in India.

Stock X combines learning with practical application through integration of online training/teaching modules and a virtual real-time stock exchange.

SITUATIONALANALYSIS

STRENGTH

• An Integrated Platform for Learning and Application

• Module based online learning

WEAKNESS

• Establishing Customer Base

• High Operational Costs

OPPORTUNITY

• Untapped Market

• Extendable range of products/services

• One stop destination for everything related to equity trading

• Half a million active users within 2 years

Target Customers: • Beginners in the

field of Equity Trading who want to learn the basics.

• Intermediate/Advance Traders who would like to experiment new trading techniques

COMPETITION

POINT OF PARITY (POP)

• Virtual Stock Exchange

• Real time updates

POINT OF DIFFERENCE

• In app Learning/Training Modules

• Connect with friends and compete against them

• Leaderboard system

COLLABORATORS• Online Equity

Research/Training Company

• Stock Brokerage Firms

• College Financial/Entrepreneurial Clubs

VALUE PROPOSITION

• INTEGRATED PLATFORM FOR LEARNING AND APPLICATION

TACTICS

OFFERINGSFREE• VIRTUAL STOCK EXCHANGE• COMPETE WITH FRIENDS• ANALYSE COMPANIES• CHECK OUT HISTORY

PREMIUM• TRAINING MODULES• SUGGESTED TECHNIQUES• MENTOR SUPPORT

PRICINGFREEMIUM MODEL• EACH TRAINIG

MODULE TO COST $10

• COMBO OFFER: 6 MODULES FOR $99.99

REFERAL SYSTEM

• A USER TO HAVE 1O SUCCESSFUL REFERALS WILL GET FREE ACCES TO PREMIUM VERSION

• DISCOUNTED PRICES IN THE FIRST FEW MONTHS

IMPLEMENTATION• TECHNICAL SERVICES

TEAM

• CONTENT TEAM

• PROMOTION TEAM

CONTROLS• BUDGETARY

CONTROL

• CUSTOMER FEEDBACK

• SALES TARGET

DISCLAIMERCREATED BY NEVIN PADIYATH, NATIONAL INSTITUTE OF TECHNOLOGY TRICHY,DURING A MARKETING INTERNSHIP UNDER PROF. SAMEER MATHUR, IIM LUCKNOW