7/27/2019 Stone_Chapter 7 Updated TU

1/16

InFashion: Fun! Fame!

Fortune! 2nd Edition

Elaine Stone

Copyright 2011 Fairchild Books

All rights reserved. No part of this presentation

covered by the copyright hereon may be

reproduced or used in any form or by any

meansgraphic, electronic, or mechanical,

including photocopying, recording, taping, or

information storage and retrieval systems

without written permission of the publisher.

ISBN: 978-1-60901-308-0

GST R 133004424

7/27/2019 Stone_Chapter 7 Updated TU

2/16

Part Three

The Secondary LevelThe Producers of Fashion

7/27/2019 Stone_Chapter 7 Updated TU

3/16

Chapter Seven

Product Development

7/27/2019 Stone_Chapter 7 Updated TU

4/16

Key Concepts

Stone Chapter 7 2012 Fairchild Books, A Division of Cond Nast 4

The major advantages and disadvantagesof the contractor system

The six-stage process of developing andproducing a line of apparel

The major industry practices of licensing,brand extension, private label and

specification buying, offshore production,CAD/CAM, PLM, use of factors,chargebacks, and SIC/NAICS codes

The supply chain management movementand the mass customization theory and

their effects on the product developmentchain

How bar codes, scanners, and RFID areintegral parts of supply chain management

7/27/2019 Stone_Chapter 7 Updated TU

5/16

Introduction Product development is the teaming ofmarket and trend research, with the

merchandising, design, and technicalprocesses that develop a final product

Stone Chapter 7 2012 Fairchild Books, A Division of Cond Nast 5

7/27/2019 Stone_Chapter 7 Updated TU

6/16

What Is a Product

Line, and Who

Develops It?

Stone Chapter 7

Line

Collection

Groups

Line-for-line

Anchors

Knockoffs

2012 Fairchild Books, A Division of Cond Nast 6

7/27/2019 Stone_Chapter 7 Updated TU

7/16

What Is a Product

Line, and Who

Develops It?

Role of the Merchandiser

Role of the Designer

Role of the Producer

Apparel Manufacturers Apparel Jobbers

Contractors

Stone Chapter 7 2012 Fairchild Books, A Division of Cond Nast 7

7/27/2019 Stone_Chapter 7 Updated TU

8/16

The Product

Development

Process

Stage 1: Planning a line

Stage 2: Creating thedesign concept

Stone Chapter 7 2012 Fairchild Books, A Division of Cond Nast 8

7/27/2019 Stone_Chapter 7 Updated TU

9/16

The Product

Development

Process

Stage 3: Developing the

designs

Computer-Aided Design

Linked CAD/CAM/CIM

Stage 4: Planning

production

Stone Chapter 7 2012 Fairchild Books, A Division of Cond Nast 9

7/27/2019 Stone_Chapter 7 Updated TU

10/16

The Product

Development

Process

Stage 5: Production

Cutting

Sewing Finishing the

Product

Inspecting the

Product

Stage 6: Distributing

the line

Stone Chapter 7 2012 Fairchild Books, A Division of Cond Nast 10

7/27/2019 Stone_Chapter 7 Updated TU

11/16

Specializing by

Product

Brands and Labels

National/designer brand

Private label

Retail store brand

Other brands

Nonbrands

Stone Chapter 7 2012 Fairchild Books, A Division of Cond Nast 11

http://explore.calvinklein.com/en_US/explore#explore/calvinklein/

home/advertising/fall-2013-campaign-video-T538-TLNK538/

http://explore.calvinklein.com/en_US/explorehttp://explore.calvinklein.com/en_US/explorehttp://explore.calvinklein.com/en_US/explorehttp://explore.calvinklein.com/en_US/explorehttp://explore.calvinklein.com/en_US/explorehttp://explore.calvinklein.com/en_US/explorehttp://explore.calvinklein.com/en_US/explorehttp://explore.calvinklein.com/en_US/explorehttp://explore.calvinklein.com/en_US/explorehttp://explore.calvinklein.com/en_US/explorehttp://explore.calvinklein.com/en_US/explorehttp://explore.calvinklein.com/en_US/explorehttp://explore.calvinklein.com/en_US/explorehttp://explore.calvinklein.com/en_US/explorehttp://explore.calvinklein.com/en_US/explore

7/27/2019 Stone_Chapter 7 Updated TU

12/16

Industry Practices

Manufacturers Acting as

Retailers

Licensing

Brand Extensions

Private Label andSpecification Buying

Offshore Production

Use of Factors

Chargebacks

SIC/NAICS Codes

Stone Chapter 7 2012 Fairchild Books, A Division of Cond Nast 12

7/27/2019 Stone_Chapter 7 Updated TU

13/16

Advanced

Technologies and

Strategies

Computer-Integrated Manufacturing and

Product-Lifecycle Management

Supply Chain Management

Quick Response (QR)

Bar Codes, Scanners, and Radio

Frequency Identification (RFID)

Universal product code (UPC)

Electronic Data Interchange (EDI)

Mass Customization

Body Scanning

Stone Chapter 7 2012 Fairchild Books, A Division of Cond Nast 13

7/27/2019 Stone_Chapter 7 Updated TU

14/16

Globalization Globalization of the marketplacefinding both foreign competitors and

foreign customers

has happened to awide range of U.S. manufacturing

products

Stone Chapter 7 2012 Fairchild Books, A Division of Cond Nast 14

7/27/2019 Stone_Chapter 7 Updated TU

15/16

Trade Talk anchor

apparel contractor

apparel jobber

apparel

manufacturer

bundling

chargeback

collection

computer-aided

design (CAD)

computer-aided

manufacturing

(CAM)

computerintegrated

manufacturing

(CIM)corporate licensing

electronic data

interchange (EDI)

factorfloor ready

graded

group

item houseline

line-for-line

Stone Chapter 7 2012 Fairchild Books, A Division of Cond Nast 15

7/27/2019 Stone_Chapter 7 Updated TU

16/16

Trade Talk marker

mass customization

offshore production

outside shop

piece work

private label

product development

product lifecycle

management

(PLM)

product manager

quality assurance

(QA)

quick response (QR)

radio frequency

identification (RFID)

sample hand

section work

specification buying

specification manager

spreader

supply chain

management (SCM)

universal product

code (UPC)

Stone Chapter 7 2012 Fairchild Books, A Division of Cond Nast 16