Stop Pollution Now!Or You Will Miss The Sun.

By Henry Lo, Fred Wu & Lei Liang

Our Style• Swiss Design

• a.k.a. International Typographic Style• found in Switzerland in 1950s• follows grid system• asymmetric layouts• uses Helvetica as typeface• also favors photographs

Examples

Our Designer• Josef Müller-Brockmann

• Swiss graphic designer• simple designs• clean use of typography

Examples

Our Cause• Pollution

• must be stopped• pollutant released into atmosphere• and darken the sky• making air less clean• causes health problems

Final Poster• Photo taken from

Vancouver• Typeface

• Helvetica• Both title & body

• Tilted axis for a disastrous effect

Font-related• Bright colours contrast

well against background• Hierarchy

• You will miss the sun (Bigger, as Title)

• Stop pollution now! (Smaller, as whisper)

• The space between words align with the buildings below

Connotation• Dark clouds = pollutants• The buildings = us• dark colour scheme

makes us feel gloomy

• Big picture is, if we don’t stop, something bad will happen

Continue…• the word “SUN” is being

underlined• emphasizing on the what

we will lose• The phrase under the line,

whisper to us the answer

• STOP Pollution Now!

Any Questions?Feel free to ask =]

Thank you !And please STOP Pollution Now !!!