stop ruining your real estate reputation - detox your digital brand
TRANSCRIPT
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Stop Ruining Your Reputation
The 15 min Digital Detox
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My hotel room
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My airbnb J
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My airbnb J !
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74% of an agent’s business, does NOT come
from web leads, it comes from
word of mouth
marketing.
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Of people are suspicious of really
good reviews, especially hundreds
of 5 star reviews
57%!
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!!
DETOX the hidden brand behaviors
sabotaging TRUST
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Know What Your Reputation Is
Because it isn’t on Google, or Zillow
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Do a Brand Rep Audit If you can define and measure
trust, you can manage it.!
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• What’s the first impression I make? How about online?!!
• If my coworkers were asked to talk about me, when I wasn’t present, what do you think they’d say?!
!
• What do you think I’m like to work with?!!
• How have I exceeded your expectations in the past?!!
• How have I disappointed you in the past?!!
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Your Brand Code
Find 3 words that define what your brand stands for!
Brand Positioning
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What do you want people to say about you when you’re not in the
room?
What are you willing to DO to get them to say it?
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!!
The Shortcut to Blah Leads, Relationships and Business!
Obstacles to Execution
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“My agent took ages to respond to me, I felt like I was forcing my mother to
text me back.!I should have known the minute I saw her Nokia.” !
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We are streamlining our product portfolio
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Design and engineer !a PEER user experience – then
measure it.!
Insight is the new black.
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Ick.. Or Incredible?
Click bait, Growth-hacking, and Marketing!
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“People are busy. All you really have to do is slap together a Top Ten list...people go bananas over those. Just make sure it has a KILLER HEADLINE.”!
!
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“Trust is earned in drips and lost in buckets.
Every click bait headline endangers !
customer trust.”!Tara Nicholle Nelson!
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www.futurebusiness.com Your topic of Business presentation
There are 18 Ways to be Seen on Google Reviews are Only One
Third party News Charitable Giving Company?
Articles Press Releases Social Proof & Social Identifiers
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Does your reputation live up to your marketing message?
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1. Specific income/sales results
2. Misleading information about service
3. Promises that can’t be measured
3 things to steer clear of:
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Use customer testimonials as brand stories, bring them to life in your marketing!
Let Your Customers Do The Marketing!
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“Along with Success Comes a Reputation
for Wisdom” Euripides!