story mapping workshop - nuxcamp 2015 leeds

Baguette UX @wickedgeekie#NUXcamp

Story Mappingbuilding a shared understanding of what you’re building

and why


today’s workshop

• 1.15 - 2.45 pmMaking you understand story maps - theory and practice

• 2.45 - 3 pm Break

• 3 - 4 pmGetting you ready to do your story map with your team back at work


What’s a story map

Visual documentation of

all the ideas

someone/a team

has about their product/project


Who makes them?

• Anyone

• Creation doesn’t mean idea/project ownership


Who are they for?

• Anybody involved in building or deciding on features and functionalities of the product


“talk and doc”


think write

explain place


never explain your idea

always tell the story


and then

meanwhile

because, because, because, because

@wickedgeekie#NUXcampBaguette UX


USER story mapping

Baguette UX @wickedgeekie#NUXcampBaguette UX

@wickedgeekie#NUXcamp


Exercise: the morning map


time / narrative flowUserUserUserUser

Goal


time / narrative flow

variants

Goal

UserUserUserUser


Brushed my teeth a task


goal level: the actions a user takes to reach their larger goal

functional: a user would expect to complete the whole task before taking a break

sub-functional: component of the series that is the functional task


Brushed my teeth


Brushed my teeth functional


Brushed my teeth

brush for 3 minutes

gargle with

mouthwashfloss


Brushed my teeth

brush for 3 minutes

gargle with

mouthwashfloss

Getting cleaned

up


The right level of definition

details big picture



variants

UserUserUserUser

Goal

high level task

activity



when oversleeping

Goal

activity

at the week-end or on holiday

on normal days

UserUserUserUser


15 minutes break!


today’s workshop

• 1.15 - 2.45 pmMaking you understand story maps - theory and practice

• 2.45 - 3 pm Break

• 3 - 4 pmGetting you ready to do your story map with your team back at work



when oversleeping

Goal

activity

at the week-end or on holiday

on normal days

UserUserUserUser



Can do anywhere

Goal

activity

Need specialist equipment

Need some kit

UserUserUserUser



known risks and needs

Goal

activity

I think this is a good ideabut need to check

Need to verify risks and needs

UserUserUserUser



I need this done

Goal

activity

when both above are done I can do this

when the above is done I can do that

UserUserUserUser


From “now” to the future

• map what a good / great / perfect future looks like

• be clear on your pain points of each user

• map for the whole product


How to story map1. Frame the problem

2. Map the big picture: wide and shallow

3. Explore: “what if”

4. Slice out 1 - release strategy: just reach the goal

5. Slice out 2 - learning strategy: mark risks, identify experiments

6. Slice out 3 - delivery strategy: building smartly (risks!)


a collective tool


WAKEY WAKEY crowd sourced awakening prompts

“my phone pings every time another wakey wakey user is up”


Anne

• Expert snoozer

• In trouble at work for being always late

• Has missed several holiday flights

• would like to have less stressful mornings


what we covered• Understand user story mapping and how to create story maps with your

team

• How story maps help the whole team identify with the customer’s journey

• How to use story maps as a tool for product discovery

• How story maps can bring product managers, researchers, designers, developers and testers together around a single artefact

• How story maps help you prioritise the customer experience over building more features

• How you can use story maps to supplement or replace traditional agile backlogs


the book

story mapping workshop - nuxcamp 2015 leeds

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pm break