Storyboard for Multimedia Presentation

Part 3

Attributes of Innovations and How These Perceptions Relate to the Rate of Innovation Adoption

The laggards in terms of rejecting the innovation of Adobe Captivate as an LMS towards required company training are:

Employees participating in and subjected to the training on a non-voluntary basis.

This group includes middle management and supervisors required to schedule their staff for training via this LMS.

Attributes of Innovations and How These Perceptions Relate to the Rate of Innovation Adoption

Strategies to help laggards move towards adoption of an Adobe Captivate LMS for required training and education are:

Providing additional information about the significance and benefits of an innovative LMS

Provide workshops on the LMS prior to release

Provide workshops and training on ways to implement and utilize this new technology

Ask for evaluations and feedback from laggards to facilitate on-going courseware and delivery methodologies

Attributes of Innovations and How These Perceptions Relate to the Rate of Innovation Adoption

Critical attributes that will help Adobe Captivate LMS training meet critical mass in mandated aviation regulatory training are trialability, observability and relative advantage.

If company management and trainees are given an opportunity to test the product, realize the applied benefits of economics and efficiency, then the innovation will have a better chance of success.

Adobe Captivate A Decentralized Approach

Curriculum Developers and Managers of IT are motivated to seek innovations that drive a decentralized diffusion process

A more cost-efficient system is proliferated compared to a system of professional change agents managing the diffusion process

User self-reliance is encouraged

A decentralized approach is more publicly popular

Disadvantage to a decentralized approach is that technical expertise may be difficult to bring to bear and that a high level of expertise may be required to participate in the processes

This is not the case in this innovation with Adobe Captivate due to its user-friendly and low-tech expectations

Evaluation may consist of virtual or actual visits to the user sites for feedback and real time feedback or IT issues.

Change Agents

Middle Managers of Production, Inspection and Quality Control best fit the role as change agents

1. Develop needs for change based upon time constraints that precludes employees participating in initial and recurrent training

2. Establishes an information-exchange relationship.

3. Diagnosis existing problems and suggests solutions to increase production while enabling participation in training.

4. Creates an intent in the clients (employees, customers) to change.

5. Translates an intent into action.

6. Assists in the stabilization of adoption and prevents discontinuance via support of innovation.

7. Strives to achieve a terminal relationship as the innovation diffuses into a beneficial and effective means to conduct instruction and learning events.

Critical Mass

4 Strategies for Meeting Critical Mass

Upper management of company and customers are targeted of initial adoption

Adobe Captivate (or similar curriculum delivery products) are an inevitable innovation and will be adopted towards more efficient, flexible, and affordable means of instruction

This innovation will be introduced to customers and mid-level management groups who are more innovative

Incentives for early adoption include less non-billable time to customers aircraft and services; more profitability for company

Specific variables that make organizational

adoption different from individual adoption Processes of downsizing

Flexible employment practices

Vertical disintegration

Outsourcing

An increasing dependence on external complementary assets

All reduce the direct control and ownership which organizations have over these resources

Adobe Captivate 5.5 video links http://www.youtube.com/watch?v=dPo62PRFHEY&feature=re

lated

http://www.youtube.com/watch?v=5sAO5DMpNa4&feature=player_detailpage

http://www.youtube.com/watch?v=5sAO5DMpNa4&feature=player_detailpage

http://www.youtube.com/watch?v=dnfbhnxprRk&feature=player_detailpage

http://www.youtube.com/watch?v=ZMSRYI0VY50&feature=player_detailpage

INNOVATIONS FOR MULTIMEDIA PRESENTATIONS

Adobe Captivate Managing electronic course materials

Effective strategies to develop teaching-learning communities

Alternate forms of assessment

References: http://www.lib.umd.edu/UES/bestpractices.pdf http://www.adobe.com/products/captivate/reviews-awards.html http://rjacquez.com/read-all-about-it-introducing-adobe-captivate-

5-5-and-adobe- elearning-suite-2-5/ "Forrester Consulting (2010). Rapid eLearning: Claiming A Spot In

Your Content Developers’ Toolkit. A commissioned study conducted by Forrester Consulting on behalf of Adobe, January 29, 2010.

MarketWatch.com". http://www.marketwatch.com/story/adobe-unveils-elearning-suite-2-captivate-5-2010-05-04. Retrieved 2011-07-04

Rogers, E. M. (1995). Diffusion of Innovations, 4th edition. New York: Free Press.