storytelling and social media. penny de villiers
DESCRIPTION
The Power of Storytelling. How you can use stories, to create engagement, offer experiences, inspire and be remembered! Using social media examples of Pepsi, Nike and Coke as well as others. About the Author Penny de Villiers is a Director of Impi Social Media. Penny is also an author and recently published a book focusing on Personal Branding called Introducingu – ”How to market the REAL you, using SOCIAL MEDIA.” IntroducingU, a division of Impi Social Media, helps people rebrand themselves and establish powerful online brands using LinkedIn and Social Media. She has been involved in branding and marketing large international companies and has also launched six micro businesses. She is a successful, popular public speaker and is a member of the Professional Speakers Association of South Africa.TRANSCRIPT
Penny de VilliersCEOImpi Social Media MarketingEmail [email protected]
Influencing others to trust the story tellerShape decisionsChange behavior
Stories are
Session Goals
• Shift from Product thinking
→ Story thinking • Why stories work• Tell you some great
brand stories• Inspire you to find
your own brand stories
INSPIRINGSTORIES
INSPIRINGSTORIES
STORY
THINKINGSTORY
THINKING
ENGAGEMENTAND CHANGEENGAGEMENTAND CHANGE
INADEQUACYMARKETING
VULNERABILITIES INSECURITIES
STORY THINKINGSTORY THINKING INSPRING STORIESINSPRING STORIES
ENGAGEMENT AND CHANGEENGAGEMENT AND CHANGE
PRODUCT THINKING PRODUCT THINKING
Traditional marketing strategies used the funnel metaphor to describe consumer touch points. All focus in the first steps of the process…
Story tellingLets talk about
Applies to all types of learning. People are said to learn visually, auditory and some kinaesthetically.
Story telling puts people into listening mode.
What we experience
Embed it in a story and it will be remembered better than presenting information
Proven FactBy Academics
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Why use Stories?
Stories are timeless
Search Share Devices
Stories are contagious and viral
essence of human experience
Stories are the
Shift from merely brand affinity, to focusing on people, and what they VALUE.
Great storytellers don’t remind us of how GREAT they are but how great WE are.
Brands are not the hero’s. The AUDIENCE is the HERO of the story.
We should be helping people to become more heroic in their own lives and to REACH deeper and get more in touch with themselves.
New style of brand storytelling
3 Brands and four stories
There is Greatness in all of us
The idea is simply that
It’s an inspirational theme Challenging us to find our unique
strengthsPossibilities, hope “were all capable of
it”
The specific role of myths was ultimately to convince people that they could be heroes and not just for themselves but for others.
A hero is someone who has given his or her life to something bigger than oneself.” ― Joseph Campbell
The hero is the audience
Pepsi show us how to INSPIRE stories
Refresh everything campaign
6 Million people visited FacebookOver 400 video submissions
Videos received over 400 million page reviews63 million votes
Over 700 blog postings mentioned the campaign
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Living in the moment is all about living like there's no tomorrow. Realizing beauty in every moment.It’s a conscious act that requires participation, not just observation,
but the reward is a richer, fuller life.
This is your life, live for now!
What are the key
building blocks
of your brand?
What values do you want to defend?
Begin this journey of creating stories for your brand which will touch the lives of your audiences and change behaviour
