straightline ppt presentation (generic)
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Straightline Generic PresentationTRANSCRIPT
Development Advisory
Services for
Golf Developments
Timesharing & Fractional Real Estate
Mixed Use Communities
Resorts
Residential Cruise Ships
Hotels
Our Focus
The Straightline Hospitality Background
A Solid and Professional Team of Industry Experts
The Straightline Hospitality Background
Prior to founding Straightline, Mr. Free was the #2 executive/worldwide within the Real Estate Division of Hilton Hotels
Corporation in Beverly Hills…
The Straightline Hospitality Background
Mr. Free oversaw hundreds of projects throughout the world, involving billions
of dollars in development.
The Straightline Hospitality Background
At the time Hilton Hotels Corporation was the:
Largest owner of hotel and resort real estate
in the World.
Largest operator of large hotels in the World.
Largest casino company in the World.
Largest hotel and resort redevelopment
projects in the World.
Name Location Magnitude Year($ millions)
Arrowood Resort & Conference Center New York USA 42 1996
Atlanta Airport Hilton Georgia USA 52 1988
Balboa Inn California USA 115 2000
Bank of America Timeshare Portfolio USA 89 2003
Bedrock Hotel Portfolio USA 340 1997
Belleview Biltmore Resort Florida USA 42 1998
BW Carpinteria Inn California USA 18 2005
Cal-Neva Resort Nevada USA 55 1999
Candlewood Suites California USA 9 2007
Capital Hilton District of Columbia 75 1990
Casa Sirena Resort California USA 20 2001
Chicago Hilton & Towers Illinois USA 250 1988
Club Fabel USA - 2001
Club Regina Portfolio MEXICO 231 2001
Coco Palms Resort Hawaii USA 110 1998
Conestoga Resort California USA 40 1995
Conrad Hotel HONG KONG 65 1991
Conrad Hotel TURKEY 72 1991
Dana Point Headlands California USA 22 2003
Descanso Resort COSTA RICA 25 2007
Name Location Magnitude Year($ millions)
Don the Beachcomber’s Hawaii USA - 2006
Embassy Suites Hotel California USA 80 2006
Five Rivers Resort Wisconsin USA 82 2006
Flamingo Hilton (Las Vegas) Nevada USA 650 1990
Flamingo Hilton (Laughlin) Nevada USA 215 1989
Flatotel New York USA 55 2002
Florida Park Vacations Florida USA 25 2004
Galaxy Commercial California USA 110 2000
Grand Casino Coushatta Louisiana USA 40 1999
Harbor Club Florida USA 15 1995
Harley Hotel Portfolio USA 455 1998
Helmsley Hotel Portfolio USA 385 1997
Hidden Valley Resort (Yin Ju Gu) CHINA 400 2008
Hilton Grand Vacations Club USA - 1991
Hilton Hawaiian Village Hawaii USA 1,100 1990
Indian Wells Resort California USA 30 1995
ITT Sheraton (Starwood) INTERNATIONAL - 1993
Kabusa Resort NIGERIA 140 2005
Kimpton Hotels & Restaurants USA - 1999
La Belle Creole NETHERLANDS ANTILLES 60 1989
Name Location Magnitude Year($ millions)
Lifestyle Center of America Oklahoma USA 55 2003
Manchester Development California USA 300 2001
Mandarin Oriental Hotel California USA 55 2001
Marblehead California USA 60 2000
Marina Village California USA 18 2005
Maxim Hotel & Casino Nevada USA 163 2001
New Orleans Airport Hilton Louisiana USA 32 1998
New York Hilton & Towers New York USA 450 1990
O’Hare Hilton Illinois USA 80 1992
Otto Hotels Arizona USA 10 1996
Pond Bay Club US VIRGIN ISLANDS 100 2006
Port de Plaisance NETHERLANDS ANTILLES 440 1993
Portfolio of 9 Embassy Suites USA 180 1996
Portland Hilton Oregon USA 35 1992
Porto Pango Resort & Marina EL SALVADOR 200 2005
Porto Sauipe Resort BRAZIL 400 1998
PrimeLodge USA - 1996
Radisson Hotel & Quality Inn Washington USA 20 2001
Ramada Inn Arizona USA 20 2000
Ritz Carlton Hotel MEXICO 100 2005
Name Location Magnitude Year($ millions)
Ritz Carlton Hotel Florida USA 120 1996
Ritz Carlton Hotel Virginia USA 70 1996
River Park Development California USA 40 2003
Rosewood Hotels INTERNATIONAL - 1998
San Diego Hilton Resort California USA 55 1992
San Francisco Hilton & Towers California USA 250 1988
Sisolak Resorts Nevada USA 75 2002
Snowy Owl Resort Massachusetts USA 65 2007
The Browning Utah USA 35 2007
The Magellan INTERNATIONAL 750 2008
The Waldorf-Astoria New York USA 900 1990
Tokyu Corporation JAPAN - 1988
Vista Hotel (Hilton International) Minnesota USA 45 1996
Waikiki Beachcomber Hotel Hawaii USA 52 2005
Warner Springs Ranch California USA 22 1999
Washington Hilton & Towers District of Columbia USA 200 1990
Westin Hotels INTERNATIONAL - 1994
Westin Kauai Resort & Lagoons Hawaii USA 200 1996
Woodfin Suite Hotels USA 300 2005
Zembra Island TUNISIA 425 2008
Past ClClientsents
Bank of America, San Francisco USABooze Allen Hamilton, Vienna AUSTRIAEastdil Secured (Wells Fargo Bank). New York and San Francisco USAEconomics Research Associates, Los Angeles USAFTI Consulting, Los Angeles USAGoldman Sachs Group, New York USAGroupe GMF, Paris FRANCEITT Sheraton (Starwood Hotels & Resorts), Boston USAKimpton Hotel & Restaurant Group, San Francisco USAKPMG, Los Angeles USAMido Resorts, Tokyo JAPANOdebrecht SA, Salvador BRAZILPeople’s Daily Publishing, Beijing CHINAPricewaterhouseCoopers, Los Angeles and San Francisco USAResidential Cruise Lines, Phoenix USARosewood Hotels, Dallas USATokyu Corporation, Tokyo JAPANUBS Global Asset Management, Chicago USA
Approximately 90 clients since 1992, including…
Areas of Specialty Assistance to Master Developers
Straightline Straightline Development Development
Advisory Advisory ServicesServices
SpecialtySpecialtyAssistanceAssistance
Project Concept DevelopmentProject Concept Development
Facility ProgrammingFacility Programming
Business StructuringBusiness Structuring
BrandingBranding
Sub-DevelopersSub-Developers
Budgeting & FinancingBudgeting & Financing
Hospitality Operating TeamsHospitality Operating Teams
Selection of Project ProfessionalsSelection of Project Professionals
Master Master DeveloperDeveloper
Areas of Specialty Assistance to Master Developers
Project Concept Development
• Provision of master planning advice, particularly as regards hospitality, shared ownership, and residential project components.
Areas of Specialty Assistance to Master Developers
Facility Programming
• Identification of the best economic sizing for the hotel, food & beverage facilities, spa & fitness, recreational, casino, and function spaces.
• Square meterage allocations and adjacencies.
Areas of Specialty Assistance to Master Developers
Business Structuring
• Financial and marketing analysis of alternative business operating formats [hotel, condo hotel, all-suites, timeshares, fractionals, residential, hybrids].
Areas of Specialty Assistance to Master Developers
Selection of Project Professionals
• Recruit Master Developer project team members.
• Propose and/or vet qualified Architects, Land Planners, Interior Designers, F&B Concept Professionals, FF&E Purchasing Companies, and Development Law Firms.
• Manage these firms during the design and construction phases.
Areas of Specialty Assistance to Master Developers
Sub-Developers
• Qualify sub-developers.
• Solicit sub-developer’s interest; negotiate terms of involvement.
• Manage sub-developers during planning and development phases.
• Coordinate and police residential Sales & Marketing programs.
Areas of Specialty Assistance to Master Developers
Branding
• Investigate the alternatives of international chain branding versus operation as “independents”.
• Identification of hotel/restaurant/retail/spa brand candidates.
• Negotiate appropriate license or management agreements.
• Negotiate technical service agreements.
Areas of Specialty Assistance to Master Developers
Branding (continued)
• Identify third party management entities,if any, and negotiate agreements with same.
• Create project-specific branding (separate from international chain branding).
• Manage or coordinate process between hospitality and residential sides of project.
Areas of Specialty Assistance to Master Developers
Budgeting and Financing
• Assist Master Developer in preparing Master Financing Program.
• Proforma budgeting (pre-opening and operating phases).
Areas of Specialty Assistance to Master Developers
Budgeting and Financing (continued)
• Preparation of project financing or developer package, as may be required; Assistance in “selling the dream” to outside developers, investors, and lenders.
• Selection of the feasibility consultants and management of the process of developing the feasibility reports.
Areas of Specialty Assistance to Master Developers
Hospitality Operating Teams
• Recruitment of or vetting of the operating management team for hospitality components (General Managers, Directors of Sales & Marketing, Controllers).
• Goal-setting for the operating management teams during the pre-opening phase.
Areas of Specialty Assistance to Master Developers
Hospitality Operating Teams (continued)
• Monitoring of same to ensure successful delivery of commitments.
• Guide the management entities in their development of the Hotel Sales &
Marketing Plans.
Straightline can assist in these areas…
Provision of advice concerning the Master Plan so that the design
meets World-class standards.
1.
Straightline can assist in these areas…
Sourcing additional capital or partners in order to spread the financial risk and best employ financial leverage.
2.
Straightline can assist in these areas…
Pursuit of international and domestic hotel brands for entry into the project.
3.
Straightline can assist in these areas…
Management of the project team to fully deliver upon the design program.
4.
Why Straightline?
Dedicated 100% to Hospitality real estate.
Why Straightline?
Dedicated 100% to Hospitality real estate.
We simply know the business.
Why Straightline?
Our value creation perspective.
Why Straightline?
Our value creation perspective.
We can preserve and create value within the project.
Why Straightline?
Substantial credibility of the firm.
Why Straightline?
Substantial credibility of the firm.
We are well-known in the hospitality and real estate business worlds and we have direct access to
top industry executives.
Why Straightline?
Deep knowledge with hands-on experience by the key principals
in the firm.
Why Straightline?
Deep knowledge with hands-on experience by the key principals
in the firm.
We know how to deliver upon a vision.
QUESTIONS?
Thank You
Straightline Hospitality CorporationMr. Kenneth Free, President
1576 El Dorado Dr., Thousand Oaks, CA 91363, USA
Telephone: 805.373.6840Facsimile: 805.379.1050
eMail: [email protected]://www.straightline-hospitality.com