New Technologies for the B2B Marketer

► Search Engine Marketing

► Business Intelligence

► Lead Generation ► Direct Sales

netFactor is a Colorado-based full service B2B marketing technology company with a singular focus – driving sales performance from the Internet for our clients.

www.netFactor.com

How come all of these clicks aren’t

Buyers?

An Evolution - Web Marketing

I want to be on the

Internet

I want to get

More Clicks

How come these clicks

Cost So

Much?

I want to have a First Page

“Organic” Position

www.netFactor.com

SEM Game Assessment

1. The Cost of Search Engine Real Estate is Going Up

Cost Per Click

Price of Achieving Top Organic Rankings

2. The First Page is Crowded With Contenders

3. The Moment that Matters is Measured in Seconds

4. Which Clicks Count?

► Our Internet Marketing is a Dependency

► How do we Drive New Performance Levels ?

www.netFactor.com

Changing Price Performance

The Cost-per-Click Decreases!

Google Shareprice of $1800 Decision Made to Send Healthy Rebates to Advertisers

www.netFactor.com

Changing Price Performance

► Manage Online Costs / Performance

► Define, Measure AND Integrate Conversion Data

► Adapt the On-Site Experience Landing Page +

Brand Impression +

Response Mechanisms (Offer, forms, collateral) + Intangibles (Immediacy, value perceptions, competitive environment)

► More Conversions / Better Leads

► Lead Nurturing

► Sales Action

www.netFactor.com

Technology – Landing Page

www.netFactor.com

Driving Increased Conversion Rates

• Leading provider of services and technologies for digital

marketers, specifically related to optimizing:– Web pages

– Landing pages

– Microsites

– Overall online campaigns

• Increase conversions and performance

• Optimization and multivariate testing technology, predictive

analytics, award-winning creative development and services

• Remove guesswork – determine which design works best

• Dramatic ROI

Technology – Landing Page

www.netFactor.com

Client: Leading online solution for managing tasks,

projects and processes

Problem: Need better results on PPC

Objective: Increase conversion rates on free trial offer

Mission: 1) Top 5 landing pages - representing more than 50% of PPC

traffic- targeted for optimization

2) Design new landing page templates to incorporate best practices

3) Execute multivariate testing on new design

Results: Over 100% improvement in conversion rate

from twice the number of conversions for the

same PPC spend

Case Study

Technology – Lead Nurturing

www.netFactor.com

Web Technology Turns Invisible Clicks into Visible Business Targets

►Lead Nurturing

►Sales Prospecting

►Direct Marketing

►Business Intelligence

►Identify: Prospects Clients Competitors Vendors

Technology – Landing Page

www.netFactor.com

Client: Top provider of benefits administration software to healthcare providers across the U.S

Problem: Long sales cycles, not enough leads from website, “hungry” sales team, ROI of PPC

Objective: Turn more website clicks into leads, then sales

Mission: 1) Convert website clicks into “high-value” Business targets2) Send “Direct Mail” package to Contacts3) Follow up with Direct sales call to Contacts

Results: $200,000 incremental revenue first 6 mo’s Sales cycle reduced by weeks and monthsOngoing = 10-15 High value leads per month New and more effective PPC + sales strategy

Case Study

Technology - Sales Prospecting

www.netFactor.com

ConnectAndSell – What we do – How we do it – What is the Value?

What? Technology to connect sales reps with prospects in live conversations

How? A combination of patented telecommunication technology and virtual sales agents

Value? Enables a sales force to reach 7-10x the number of liveconversations with sales prospects in a fraction of the time itwould take for a sales force calling manually.

www.netFactor.com

Case Study

Technology - Sales Prospecting

Client: Sendmail is the leading global provider of trusted messaging.

Problem: Reaching multiple decision makers quickly in the sales process

Objective: Connect Client with prospects faster than they were doing on their own

Mission: Train and customer set-up – 2 hourProvide ConnectAndSell with list of prospectsSet aside specific time for calling sessions per sales repDeliver 10x or more connects per hour

Results: 3 to 4 x right party conversations per hr vs full day1200% to 1600% increase in warm leadsPayback in 60 Days

www.netFactor.com

Direct Sales Optimization

Optimizing the Telesales Process

Customer Solutions Group Develops Winning

Telesales Strategies for Firms That:

► Sell High Value, Information Based Services

To Small & Medium Sized (SME)

Businesses

► Delivers Results in America’s Only

Telesales Campaign Lab

► Incubator for new Sales Programs

► Execute Test Matrix via Customized In-House

Software

► Experience & Expertise-Over 75 Programs Since

1994

► Master Database of Prior Programs to Guide New

Ones

www.netFactor.com

Client: Sells Criminal Employee Background Checks to Enterprise Companies, via Face to Face Sales

Problem: Identify new product, and sales process to a new a new mid-market segment

Objective: Leverage current assets to a large and as yet unaddressed market

Mission: 1) Developed Test Matrix of Industry Segments, Offers, Pricepoints2) Performed Calls within controlled “Lab” environment3) Test, evaluate, modify for Results, optimal combinations

Results: 1,000 New Customers, $2m in recurring revenue300% Higher Prices: $19.95 to $69.95, no drop offTop Segments: Manufacturing, Construction

Case Study

Direct Sales Optimization

Leveraging Technology

www.netFactor.com

New Technologies to Drive Internet Marketing ROI

► Adapt the On-Site Experience: Get More Conversions

www.widemile.com

► Lead Nurturing: Turn Clicks into Business Targets

www.netFactor.com

► Sales Action: Garner Prospecting Efficiencies, Sales Optimization

www.connectandsell.com www. www.askcsg.com