strategic bi - a world view by michael g. miller feb-20-2013
TRANSCRIPT
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STRATEGIC BI - A WORLD VIEW
Michael G. Miller
Global Finance Information Architect
February 20, 2013
DAMA Chicago Meeting
Copyright 2013 – Michael G. Miller - All rights reserved
VISION
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ENVIRONMENT
ENVIRONMENT
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ME
Michael G. Miller - 38 years of IT experience, primarily in banking, securities and insurance, retail, telecommunications, petrochemical, transportation, and pharmaceutical industries.
� My previous roles were as National Director of Enterprise Architecture and Business Intelligence, Executive Consultant CRM COE, and Principal -Management Consultant.
� I hold 4 master degrees (Business Administration, Project Management, Telecommunications Management and Information Systems Management) and have completed over two years of doctoral work in Knowledge Management.
� Board member of the Data Management Association – Chicago Chapter
� Certified Business Process Management Professional (ABPMP)
� Certified TOGAF® Enterprise Architect
� At present, a Global Information Architect for a major global bank
� I also teaches classes on Strategic Business Intelligence Implementation in Dubai, UAE.
AGENDA
�Why strategic BI is important
� How BI varies in different parts of the world
� The difference between internally focused BI
and externally focused BI
� How to assess your strategic business
intelligence maturity
� How to apply BI to give you a strategic
competitive advantage
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THE BI ICEBERG …BI BEGINS
BI ToolBI ToolBI ToolBI Tool
BI RequirementsBI RequirementsBI RequirementsBI Requirements
Data TransformationData TransformationData TransformationData Transformation
Data SourcesData SourcesData SourcesData Sources
ASSESSING YOUR STRATEGIC BUSINESS
INTELLIGENCE MATURITY
� Assess Your Industry
� Assess Your Company
� Assess Your Maturity
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BI MATURITY MODEL - GARTNER
WHY STRATEGIC BI IS IMPORTANT
“When markets keep moving and competitive
situations intensify as a result of globalization,
technology development and increasing customer
sophistication the need for timely and
strategically relevant information
becomes critical.”- Strategic Business Intelligence – Dr. Kevin Vince Fernando
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BURJ AL ARAB
WHAT IS STRATEGIC BUSINESS INTELLIGENCE?
� “…an organization specific process involving
data and information identification, collection,
organization, dissemination and utilization to
support the strategy development,
management and adaptation process to
achieve improved competitiveness.”- Strategic Business Intelligence – Dr. Kevin Vince Fernando
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STRATEGIC, TACTICAL AND OPERATIONAL BI
Operational Business Intelligence by Claudia Imhoff - Teradata Magazine September 2006
THE BUSINESS CONTINUUM
The Business Continuum by Chris Ford, CBIG Consulting
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BI BI BI BI VARIES IN DIFFERENT PARTS OF THE WORLDVARIES IN DIFFERENT PARTS OF THE WORLDVARIES IN DIFFERENT PARTS OF THE WORLDVARIES IN DIFFERENT PARTS OF THE WORLD
Internally Focused versus Externally FocusedInternally Focused versus Externally FocusedInternally Focused versus Externally FocusedInternally Focused versus Externally Focused
� Internally Focused BI Internally Focused BI Internally Focused BI Internally Focused BI utilizes data which is generated utilizes data which is generated utilizes data which is generated utilizes data which is generated primarily from within the enterpriseprimarily from within the enterpriseprimarily from within the enterpriseprimarily from within the enterprise
� Externally Focused BI Externally Focused BI Externally Focused BI Externally Focused BI utilizes data which is created utilizes data which is created utilizes data which is created utilizes data which is created primarily from outside the enterpriseprimarily from outside the enterpriseprimarily from outside the enterpriseprimarily from outside the enterprise
THE DIFFERENCE BETWEEN INTERNALLY
FOCUSED BI AND EXTERNALLY FOCUSED BI
Sources: Chou et al. (2005: 346), Dearstyne (2006), Metaxiotis, Ergazakis, Samoulidis & Psarras (2003); Daniel, Wilson & McDonald
(2003) Figure 2: Information systems support for business intelligence. The availability and use of competitive and
business intelligence in South African business organisations by P. Venter & D. Tustin.
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STRATEGIC BUSINESS INTELLIGENCE NEEDS
Strategic Business Intelligence – Dr. Kevin Vince Fernando
STRATEGIC DECISIONS & ISSUES
THE CONTRIBUTION OF BUSINESS INTELLIGENCE TO STRATEGIC MANAGEMENT by Jochen Fries
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STRATEGY – WHAT STRATEGY?
Begin with the end(s) in mind…
not only do you need to understand your strategies,
but you need to understand what are the goals
PAUSEPAUSEPAUSEPAUSE
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PART II – STRATEGIC BI PROCESS
1. Clarify Business Intelligence Needs
2. Evaluate if the information exists and where it
can be located
3. Develop alternative methods to fill any
Business Intelligence Gaps
4. Define the evaluation criteria for options
5. Assess and make a selection of direction
6. Create a strategic plan and deploy the plan
WHERE DO YOU START
� Begin with what you say about your self,
� Annual Reports, Form 10K, Quarterly Reports,
Stock Holder Reports
� Include what others say about you,
� External industry reports, company evaluations,
industry analyst reports
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EXTERNALLY FOCUSED BI –
MICHAEL PORTER’S 5 FORCES MODEL
PESTLE ANALYSIS
� Political Political Political Political � What What What What are the key political drivers of relevance?are the key political drivers of relevance?are the key political drivers of relevance?are the key political drivers of relevance?
� Worldwide, Regional and National Government directives, funding council policies, national and local business requirements, corporate policy
� Economic Economic Economic Economic � What What What What are the important economic factors?are the important economic factors?are the important economic factors?are the important economic factors?
� Funding mechanisms and streams, business and enterprise directives, internal funding models, budgetary restrictions, income generation targets
� Social Social Social Social � What What What What are the main societal and cultural aspects?are the main societal and cultural aspects?are the main societal and cultural aspects?are the main societal and cultural aspects?
� Societal attitudes to your business, particularly in relation to government directives and employment opportunities. Also general lifestyle changes, changes in populations, distributions and demographics and the impact of different mixes of cultures
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PESTLE ANALYSIS (CONTINUED)
� TechnologicalTechnologicalTechnologicalTechnological� What What What What are current technology imperatives, changes and are current technology imperatives, changes and are current technology imperatives, changes and are current technology imperatives, changes and innovations?innovations?innovations?innovations?� Major current and emerging technologies of relevance for your business
� Legal Legal Legal Legal � Current Current Current Current and impending legislation affecting and impending legislation affecting and impending legislation affecting and impending legislation affecting your businessyour businessyour businessyour business
� Regional and national proposed and passed legislation
� Environmental Environmental Environmental Environmental � What What What What are the are the are the are the environmental considerations, locally and environmental considerations, locally and environmental considerations, locally and environmental considerations, locally and further afield?further afield?further afield?further afield?� Local, national and international environmental impacts, outcomes of political and social factors
PESTLE TO SWOT ANALYSES
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SWOT ANALYSIS
ENHANCED SWOT ANALYSIS
http://www.jiscinfonet.ac.uk/tools/pestle-swot/
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STRATEGIC BI PROCESS REVIEW
1. Clarify Business Intelligence Needs
2. Evaluate if the information exists and where it
can be located
3. Develop alternative methods to fill any
Business Intelligence Gaps
4. Define the evaluation criteria for options
5. Assess and make a selection of direction
6. Create a strategic plan and deploy the plan
IF ALL ELSE FAILS…PRAYER IS A GOOD IDEA
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NOW YOU GO TO A SHOW
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TAKE IN THE LOUVRE
DASH OVER TO THE GUGGENHEIM
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جزاكم هللا خيراThank YouThank YouThank YouThank You