strategic leadership at coca-cola - the real thing - group 8
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Strategic Leadership at Coca-Cola - The Real ThingTRANSCRIPT
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AT
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LEADERS
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Robert Goizueta
Tenure as CEO– March 1981 to October 1997
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Born in Havana, Cuba, 1931
Family Sugar refining Business
Majored in chemical Engineering
Joined Coke at $500 as chemist
Rose to become the CTO and later the CEO in 1981
Chemist to CEO…
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Gouizueta Effect
• Stock Price Increased 5829 %
• Market value grew 34 times from $4.3 billion to $147 billion
• Return on Equity 20 % to 60%
• Revenues increased from $4.8 billion to $18.5 billion
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Goizueta Effect - How
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Goizueta Effect - How Calculated Risk
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Goizueta Effect - How
Right senseof
Direction
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Goizueta Effect - HowRELATIONSHIP
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Enter Douglas Ivester
Tenure as CEO– October 1997 to February 2000
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Rise in the Company
1980
1979
1990
1997
Assistant Controller at Coca-Cola
Promoted as CFO. Creation of CCE
President of Coca-Cola
Promoted at CEO
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Leadership Style
• Viral growth
• Data- centric
• Methodical
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Leadership Style
• Focus on learning
• Customer-focus
• Chess- Board Philosophy
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Perception
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Perception
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Blunders!
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The Belgian Saga Racial Discrimination
Lawsuit
Blunders!
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Enter Douglas Daft
Tenure as CEO– February 2000 to February 2004
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Planning Officer (1969)
Vice-President (1982)
President (1988)
COO (1999)
CEO (2000)
Career
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Daft Effect
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Daft Effect
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Daft Effect
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Thank you
Group 22a:-PradeepMadhuraMunvarGauri