Strategic Overview

Downtown Chico

AxonoMetrix Partners ~ Planned Change Management120 West Second Street, Chico, CA 95928

530-898-0815 www.axonometrix.com

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Strategic Structure

Vision - AspirationalExtravagant narrativeImaginative stretch goals

Purpose - DirectionalDefinitional, specificPragmatic – product of compromise, negotiation

Principles - FunctionalPractical priorities, not wishful thinkingReflect what is, not what should be

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Strategic Structure (cont.)

StrategyProgram priorities

GoalsMeasurable outcomes

TeamsCross-functional accountability

MetricsIncremental improvement

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Dimensions of Community

Social Civic

EconomicValue exchangeProvider-to-userCombined rewardsShared marketplace

Interpersonal interactionNeighbor-to-neighborCombined resourcesShared experience

Public PolicyCity-to-citizenCombined risk

Shared obligation

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Vision 2012 - Social

The Chico Art and History Museum is slated to be constructed on the corner of Fourth and Main, directly across from the City Council chamber, replacing Duffy’s, Towne Lounge, and Mr. Lucky. Distillery stocks plummet.The Chico Performing Arts Center, in the Senator Theater, opens with a gala featuring appearances by Mother Hips, Mystic Roots, Spark & Cinder, etc. The Center, a partnership between the City of Chico, Associated Students, and the Chico Theater Coalition, provides an intimate venue for music, theater, and variety programming.The Chico Social Services Network establishes operations on the southeastern edge of downtown, providing information and referrals to public, private not-for-profit, and professional agencies and support resources. This “one-stop-shop” is a partnership between the City of Chico and a coalition of social services agencies including the Jesus Center, ARC, WTC, Catalyst, Caminar, Enloe Hospital, Butte County Mental Health, etc.Children’s Playground offers a fully-staffed summer day camp program featuring athletics, arts and crafts, circus performance skills, nature study, and collaborative team-building exercises. A partnership between City of Chico and Boys & Girls Club.The Saturday Farmer’s Market is relocated in the City Plaza, encircling the park with their exhibits, doubling the Market in size, and establishing a complementary weekly arts, crafts, and performance festival unrivaled throughout California.

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Vision 2012 - Civic

In partnership with, and using the facilities of, CSU-Chico, Phoenix University, and the City of Chico, the Downtown Hospitality Association launches the Chico Convention Center, attracting conferences, workshops, seminar programs, and other large group affairs to Chico.The inaugural conference at the new CCC is an urban planning program. The cities of San Luis Obispo, Davis, and Eugene, OR, send delegates to study Chico’s success and best practices in downtown revitalization.The City of Chico breaks ground on the eastern parcel of the city hall parking lot to construct a new administrative services building that will house city, county, and CUSD offices, and integrate operations providing citizens with streamlined government services.The new parking structure on the lot at Second and Wall is officially opened. With spaces for over 500 cars, it features pay-as-you-go metering, video surveillance, solar energy collectors, and public art.The Chico Planning Commission approves a proposal to construct three new four-story multi-family residential projects at the intersections of Second and Salem, First and Main, and Fourth and Main. The structures will reflect design features of the historic buildings that had previously occupied those parcels, including the Park, Oaks, and Butte hotels. These new projects, with the Diamond Hotel, will complete the “Four Corners” program of renovating/replicating the historic buildings that once anchored the downtown core.

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Vision 2012 - Economic

Commercial occupancy is consistently at 95%, with new properties being developed to service increasing demand. New buildings are fully leased before they are even finished, and many have waiting lists. The Chico Collaboratory technology incubator is home to over a dozen early-stage emerging growth companies, and has graduated five that have operations in the greater downtown area. Tot Village, a daycare and preschool service in southwest downtown expands operations, and begins offering after-school recreational programs, tutoring services, and assisted study halls for K-8 students.The Downtown Fitness Center, a co-ed gym with cardio machines, weight training facilities, yoga and dance classes, launches a new racquet sports center.City Center Concierge, a personal services firm serving the growing downtown workforce, announces a partnership with a major dry-cleaning firm, expanding its portfolio of outsourced support services.The Upstate Wine Center, a tasting room featuring wines from the NuovoToscano Winegrowers and Vintners Association, celebrates the tenth winery to produce award-winning vintages in the Tri-County terroir. Nordstrom Rack celebrates its first anniversary of operations in the old Oser’s building at Third and Main.

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Purpose of Downtown

Chico’s historic, cultural, and commercial center integrates the social, civic, and economic domains to connect enterprise, the academy, and city government with the residents of the city and region.

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Principles - Aspirational

CommunicationRespectIntegrityExcellence…from Enron’s corporate values statement!

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Principles - Functional

Customers

Leadership

OperationsSpecific, practical, comprehensive

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Principles – Customer Expectations

Downtown Chico is customer-friendly:Social Integration

Shared commons (plaza, playground, etc.)Events (TNM, FNC, seasonal, etc.)Inclusion (racial, ethnic, religious, economic, ability, etc.)

Civic IntegrationInfrastructure (streets, storm drains, lighting, sidewalks, parking, transit, bike lanes, etc.)Cultural resources (museum, art center, performance arts, public art, etc.)Civic services center (city hall, county offices, school board offices, public safety resources, etc.)

Economic IntegrationAffordable housing, multi-family residential, live-work space, etc.Diverse community of working families, students, seniors, artists, etc.Commercial corridor (retail, food & beverage, personal and professional services)

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Principles – Leadership

Downtown Chico is a center for community leadership:Social Initiatives

Programs (workshops, seminars, conferences, debates, etc.)Institutional collaboration (city, commerce, campus, churches, etc.) Adhocracy (social networks, personal relationships, one-on-one; “retail politics”)

Civic InitiativesSeat of city governmentMedia presenceUniversity involvement

Economic InitiativesCentral location for community action organizations (BEC, CEPCO,Chamber, CCV, DCBA, HOA, P&JC, etc.)Fundraising and awareness eventsHealthy and growing commercial sector

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Principles – Operations

Downtown Chico is a well-managed community resource:Social Process

Access, accommodation, assistance resources availableRescue, rehabilitation, and recovery resources available Intervention and support resources available

Civic ProcessPublic safety a top priorityInfrastructure development, maintenance, and improvementPedestrian-centric, transit-concentrated, bicycle-friendly, and motorist-convenient

Economic ProcessStrong social networksCollaboration, partnering, association, affinitySustainable balance of interdependent commercial entities

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Strategy

PartnershipAlliances between affinity-based businesses and agenciesIntegration and alignment of services and resourcesPublic/private programs

PolicyClear priority to support downtownContinuing expansion of city officesConstruction/maintenance of infrastructure

InvestmentNew development projectsRenovation, replication, restorationMulti-use; combined commercial, residential, professional