STRATEGIC PLAN2020-2023

The Softball ACT Board is proud to present the 2020-2023 Strategic Plan for Softball in the ACT.

As custodians of the game, leaders, administrators and members must remain relentless in our service to softball. Softball needs to embrace change, not for change’s sake – but for our own sake.

We are on the precipice. It is time to band together to review our operations, our structures, our organisations and ourselves – across our sport.

The release of this strategy is particularly relevant at this stage in our history – never-before have we needed unity like this to navigate such a tumultuous period.

The ACT is tiny but mighty - together we can move mountains.

Ben Kirk Frank CurcioChief Executive Officer President

STRATEGIC AREAS

GOVERNANCE

&

DELIVERY

PARTICIPATION

&

DEVELOPMENT

COMMERCIAL

&

MARKETING

THE HOME

OF

SOFTBALL

• Engage people to drive the sport forward

• Resource affiliates to create strong sporting brands that are self-sufficient and well resourced

• Promote effective professional development and learning opportunities for administrators

• Reward and acknowledge efforts

BUILD THE WORKFORCE

• Structure the organisation for success

• Ensure competition and events promote sustainable and community-minded outcomes

• Deliver high quality experiences for participants

OPTIMISE SPORT DELIVERY

• Lead State engagement on National policy and direction in the sport

• Assist ACT Government accountability and support within the sports industryADVOCATE STRONGLY

GOVERNANCE& DELIVERY

•Understand the drivers of participation

•Meet the needs of participants

•Deliver professional and efficient participation modules

ATTRACT, NURTURE, RETAIN

•Understand the opportunities, risks and barriers to school participation

• Improve the transition from school clinics to greater participation and membershipENGAGE THE SCHOOLS

•Establish comprehensive systems to identify peak performers

•Support identified athletes with holistic programs

•Promote a culture of success and team with high performance groupsTALENT SUPPORT

•Foster a culture that encourages and develops

•Provide support and learning for all officials

SUSTAINABLE OFFICIALS

PARTICIPATION& DEVELOPMENT

• Optimise commercial returns from the business operations

• Create new opportunities to drive engagement and fundingIMPROVE REVENUE

• Build support for State teams into a passionately tribal cohort

• Engage the community to bring people back to Softball CULTIVATE PASSION

COMMERCIAL& MARKETING

• Optimise Hawker Softball Centre as a platform of commercial income

• Ensure assets are utilised effectively for the benefit of members

• Ensure a balance between high performance and community usageASSET FUNCTIONALITY

• Develop Hawker Softball Centre as a premier softball facility

• Deliver excellence in event hosting outcomesPREMIER FACILITY

THE HOME OF SOFTBALL

ACT SOFTBALL ASSOCIATION INCABN 48 565 918 950Trading as Softball ACT

President TreasurerFrank Curcio Jo Cantle

DirectorsSophie Brian | Jo Cantle | Julie Cooke | Frank Curcio | Sam Irvine | Tracey Liddle |Robert Medlicott | Debra Sayers | Nigel Woodward

Chief Executive OfficerBen Kirk

Strategic Plan 2020-2023

This document has involved collecting information and feedback from the Softball ACT Board, members, partners, staff, volunteers and the best practice methodologies from Sport Australia’s Sports Governance Principles