Strategic Planning DivisionTOURISM MALAYSIA

DIRECTOR’S NOTE :

Source: DVS, Tourism Malaysia.

January- September 2018 showed Malaysia received less arrivals than the previous year,

decreased -0.3% to 19.39 mil. (19.44 mil. in 2017). Major markets such as Singapore (7,830,117,

-15.6%) and Brunei (1,055,723, -18.6%) led to the downtrend. However, Thailand (1,426,685,

+4.1), Indonesia (2,438,946, +17.6%), Vietnam (304,024, +54.0%), China (2,283,152, +34.2%),

South Korea (463,004, +33.1), Taiwan (311,140, +20.5) and India (437,736, +10.4%) recorded

sturdy positive growth. In tandem with the downtrend of arrivals, Malaysia recorded minimal

growth of tourist expenditure, increased +0.5% to RM61.85 b.. Traditional markets such as

Singapore (RM19.66 b., -28.0%), China (RM9.91 b., +47.8%) and Indonesia (RM6.95 b.,

+17.3%) were the main contributors.

DATO’ HJ. ZAINUDDIN BIN ABDUL WAHABSenior Director, Strategic Planning Division

SUMMARY OF TOURIST ARRIVALS & EXPENDITURE

JANUARY-SEPTEMBER 2018

TOURIST

ARRIVALS

19,386,115

-0.3%

TOTAL

EXPENDITURE

(RM)

61,851.5 m.

+0.5%

AVERAGE

PER CAPITA

(RM)

3,190.5

+0.8%

AVERAGE

PER DIEM

(RM)

AVERAGE

STAY

(NIGHTS)

437.1 7.3

+0.2

-2.0%

Strategic Planning Division TOURISM MALAYSIA

TOURISM PERFORMANCE REPORTJanuary-September 2018

TOURIST ARRIVALS BY MODE OF TRANSPORT (Share,%)

Source : Ministry of Tourism & Sports, Thailand

BPS [Badan Pusat Statistik Indonesia]

Respective NTO’s

ASEAN TOURIST ARRIVALS

AIR RAILSEALAND

35.3 59.1 4.4 1.2

24.0 70.7 4.1 1.2

2018

2017

Thailand

28.5 m.+9.2 %

Singapore

14.0 mil.+7.5 %

Vietnam

11.6 mil.+22.9%

Philippines

5.3 mil.+9.6 %

Indonesia

11.9 mil.+11.8 %

Source : Tourism Malaysia with the cooperation of Immigration Department

2

TOP 5 RANKING

3

Strategic Planning Division TOURISM MALAYSIA

TOURISM PERFORMANCE REPORTJanuary-September 2018

TOURIST EXPENDITURE

AVERAGE STAY

PER CAPITA EXPENDITURE

PER DIEM EXPENDITURE

TOURIST EXPENDITURE COMPONENTS

Shopping

RM20.35 b. ∆ : +2.4%

Accommodation

RM16.51 b. ∆ : +0.9%

F&B

RM8.00 b. ∆ : +0.5%

Local Transport

RM4.39 b. ∆ : +5.0%

Organized Tour

RM2.78 b. ∆ : -17.8%

Fuel

RM0.25 b.∆ : +0.5%

Others

RM0.62 b. ∆ : -22.7%

4

*Note: Malaysian owned airlines only

** N/C : Non Comparable (due to Jan-March 2017 indicates less than 0.1% share).

Sports

RM0.06 b.∆ : +0.5

*International Airfares

RM3.03 b.∆ : +9.5%

Medical

RM2.30 b. ∆ : +0.5%

Domestic Airfares

RM1.61 b.∆ : -6.7%

Entertainment

RM 2.00 b.∆ : 3.8%

Strategic Planning Division TOURISM MALAYSIA

TOURISM PERFORMANCE REPORTJanuary-September 2018

TOURIST EXPENDITURE COMPONENTS – SHARE (%)

5

*Note: Malaysian owned airlines only

Shopping

32.9%

Accommodation

26.7%

F&B

12.9%

Local Transport

7.1%

Organized Tour

4.5%

*International Airfares

4.9%

Domestic Airfares

2.6%

Fuel

0.4%

Sports

0.1%

Others

1.0%

Medical

3.7%

Entertainment

3.2%

Strategic Planning Division TOURISM MALAYSIA

TOURISM PERFORMANCE REPORTJanuary-September 2018

6

TOP 20 MARKETS

Strategic Planning Division TOURISM MALAYSIA

TOURISM PERFORMANCE REPORTJanuary-September 2018

(Multiple Response)

TOP SHOPPING ITEMS PURCHASED BY POPULARITY

SHOPPING INFORMATION

(Multiple Response)

TOP SHOPPING LOCATION

BY POPULARITY2017

RM 61.5 b.

2018

RM 61.9 b.

TOTAL EXPENDITURE

2017

RM 1,022.5

2018

RM 1,049.7

PER CAPITA

+0.5%

+2.7%

7

HANDICRAFT/

SOUVENIR

99.5%

FOODSTUFF

72.8%

APPARELS/

CLOTHES

55.2%

HOUSEHOLD

GOODS

44.8%CHOCOLATE

28.7%

COSMETICS

54.8%

SHOES

42.7%

23.6%

GEORGETOWN

17.3%

Johor P.O

14.7%

KLIA/klia2

74.3%

BB-KLCC

68.3%

JB

23.6%

Melaka

Strategic Planning Division TOURISM MALAYSIA

TOURISM PERFORMANCE REPORTJanuary-September 2018

FRAGRANCE

26.2%

0.5%

(Single Response)

MAIN PURPOSE OF VISIT

SHOPPING

95.7%

SIGHTSEEING

IN THE CITIES

98.6%

VISITING

ISLAND &

BEACHES

48.7%

VISITING

MUSEUM

30.2%

SWIMMING

18.5%

NIGHTLIFE &

ENTERTAINMENT

15.9%

MAJOR ACTIVITIES ENGAGED

8(Multiple Response)

VISITING

HISTORICAL

PLACES

28.3%

53.4% 20.6% 15.0% 3.9%

2.0% 1.1% 0.4%

VISITING

THEME PARK

28.7%

VISITING

VILLAGE

20.5%

Strategic Planning Division TOURISM MALAYSIA

TOURISM PERFORMANCE REPORTJanuary-September 2018

CULTURAL EVENTS

& FESTIVALS

14.1%

Education

SOURCE OF INFORMATION

INTERNET

73.0%

*F/R LIVING IN

MALAYSIA

53.3%

*F/R VISITED

MALAYSIA

83.3%

OWN

EXPERIENCE

80.3%

TRAVEL

GUIDE BOOKS

17.5%TRAVEL AGENTS

35.5%

AIRLINES

12.8%

OUTDOOR

ADVERTISING

5.8%

*F/R = Friends / Relatives

(Multiple Response)

Source: DVS, Tourism Malaysia.

9

SEARCH

ENGINE

32.2%

TRAVEL REVIEW

WEBSITES

11.4%

ONLINE TRAVEL

PROVIDER

11.3%

SOCIAL MEDIA

12.8%

WEBSITES

23.9%

ONLINE

PUBLICATION

5.1%

Breakdown of INTERNET(as single response)

Strategic Planning Division TOURISM MALAYSIA

TOURISM PERFORMANCE REPORTJanuary-September 2018

TOP STATES VISITED (BY RANK)

DECISION MAKER

Note:

Tourist stayed at least 1 night at each state

Multiple Response

(Single Response)

10

Johor

1 KL, Selangor

& Putrajaya

3 Melaka

4 Penang

5 Sabah

6 Kedah

8 Pahang7 Sarawak

2 Johor

OWN SELF

72.7% SPOUSE

14.7%

FRIEND

3.1%

CHILDREN

1.6%

TRAVEL AGENT

3.2%

Strategic Planning Division TOURISM MALAYSIA

TOURISM PERFORMANCE REPORTJanuary-September 2018

NOTES

11

Strategic Planning Division TOURISM MALAYSIA

TOURISM PERFORMANCE REPORTJanuary-September 2018