STRATEGIC PLANNING PROCESS

STRATEGIC PLANNING PROCESSMission

Our mission is maintaining and strengthening the Groups leading global position in the industry, we continue to offer the products that are the result of innovation and operational excellence to meet the needs of even the most demanding customers.

Goals Develop and innovate its product portfolios

Expand its existing geographical coverage

Maintain its sustain dominant position in the North America market and maximizing its stakeholder value Continues to adapt its manufacturing footprint and streamline operations to enhance productivity.Objective: Increase the effectiveness as well as efficiency of product developmentprocesses at least 10% within 3 years

Action itemsResponsibleResource

Apply Electrolux Manufacturing System for all production units. General manager, Manager and staff of Production department.Money, labor forces, machine

Invest and carry out the market research for existing product as well as for new products

General manager, manager and staff og Research and Development department

Money, labor forces, equipment

Expand cooperation between the Group's marketing, R&D and design functions, it will be possible to develop products faster and ones that more consumers will preferMarketing and Research and Development deparments

Money, labor forces, equipment

Objective: Increase 7% of market gowth rate by 2015

Carry out the acquistions of other appliances manufacturer in the market and grow through acquisitions in closely-related segments

Board of management, Finance department

Money, labor force

Increase the sales of the company in the growth market like Asia through marketing, advertising

Board of management, Sales & Marketing department

Money, labor force, equipment

Objective: Decrease 10% of the product costs by 2014

Action planResponsibleResources

Move the plants in mature market like North America to low-cost areasBoard of management, Finance departmentMoney, labor force, machine

Conduct the conduct quality control system for the suppliers.Build close relationship with suppliers, especially Asian suppliersPurchasing department, Quality control and Finance departmentMoney, labor force, machine