Ricardo Mejia & Marc-Peter KooistraRenault Twingo

Introducti on

Based on the (minor assignment) de-constructi on of the interior and exterior of the Renault Twingo 2007 we start this booklet that contains the mayor as-signment for Automoti ve Design 2008, based on Vision in Product Design (Hek-kert and Dijk TUDelft 1997).

Following the ViP process is possible de-fi ne three starti ng points to work in the design phase.

Design is about possible futures. ViP is interacti on centered.

ViP is context-driven.

1992 / 2007 / 2022

According to Renaults strategic plan the ti me be-tween the next generati on of Twingo is 15 years.

2015

1992

2007

2022

Domain

Domain of young starters with a medium income that live or work in the city.

Context factors

State Social problems. Emoti onal problems: Depressed, stressed, loneliness City problems: Poverty, unemployment, overpopulati on, traffi c jams, high density

Principle Environmental problems Polluti on, global warming, green house eff ect

Trend Intense life schedule 2 jobs, busy social schedule, a lot of travelling

Development Overpopulated city Crowded city

Vision

Relati onship between the factors

Monday 7:30 AM

Mike is stressed depressed because he had a very long night because of insomnia. He has to drive from the suburb, where he lives, to the busy city, where he parks his car and travels to his job in the centre with public transportati on. He has 4 impor-tant meeti ngs during the day. He isn`t well paid be-cause the market is full of competi tors.Aft er a long and hecti c working day he has to drive back, through the busy city, to his house in the sub-urb, alone.

Saturday 10 AM.

Aft er a refreshing shower, with his temporal sexual partner, following a night with alcohol and drugs, he is ready to begin the weekend. He will drive to a swimming pool somewhere away from the city and aft er that he will go to a natural park, where he plans hike and fi sh, before going to sleep in a tent.The next day he will drive to his house where he watches a Chinese movie.

Coherence

The world in 2022 will be impersonal and chaoti c, with small places that are sti ll peaceful and quiet. People need a refugee from their busy working life. When they are not working they need ti me to relax and take their mind of their professional problems.

The social contact is limited because of the high development on the digital communicati on systems; the people need aff ecti on and inti macy. Most of the ti me people life alone.The level of the informati on technology has improved drasti cally and can communicate very well with the navigati onal system.

Mission

`We want to create an uplift ing experience

(In the domain of young starters with a medium income that live or work in the city.)

New product user relati onship

The interior of the car has to be a smart and com-fortable place for the user. Smart in the way that the car can react to the user as well as the city or roads it travels on. When the user goes out of the car should feel bett er than when he or she stepped into the car. The enti re interior is customizable.There a diff erent ways to connect to your social net-work and the informati on about the city inside the car.

The exterior of the car is a safe shell and has a friendly and appealing look, in this way the sur-roundings smile when seeing it.The exterior is also customizable.The car is environment friendly, it is compact and aerodynamic. Renewable and recycled plasti cs are being used.

`Uplift ing tree-house`

[City] Busy, dark, depressing, stressful… forest full of dangerous animals (e.g. wolfs and bears)[Twingo] Friendly, happy, connecti ng, colorful, smart, comfortable and safe tree-house

The character of the car

Friendly

Happy

Connecti ng

Colorful

Smart

Comfortable

Safe (emoti onal and physical)