Strategy

Strawberry macadamia milk veganice-cream

Getting macadamias on the innovation agendaPrepared by: Lynne Ziehlke

Market Development Manager21 May 2018

Wave of new macadamia investment

Established• Australia

• South Africa• Kenya• Hawaii

• Guatemala• Brazil

• Malawi• Columbia• Costa Rica

• Mexico• Paraguay

• New Zealand

Emerging• Zimbabwe

• Mozambique• Swaziland• Rwanda• Zambia• Vietnam

• Thailand• Nepal

• Myanmar• Chile

• Bolivia• Dominican Rep.

• China

Production will increase significantly

Macadamias are currentlyunderutilized by the

food manufacturing segment

Snack; 70%

Ingredient; 25%

+70% global kernel production consumed in 5 countries

Macadamias are uniquely placed to meet today’s consumer needs

Better for youMore

desirable Unique Pure Authentic Taste balance

Health benefitsassociated with

nuts

Luxuryassociations

Mouthfeel,taste, texture

Clean, healthy,pollution-free

Minimalprocessing

Bring flavourbalance to both sweet

& savoury products

• The ability of macadamias to automatically make other food products more premium in the eyes of consumers hasemerged from multiple research studies

• Adding macadamias elevates the eating experience and makes the product luxurious, unique, healthy, balancedand desirable

HIGHLY DESIRED IN ASIA HIGHLY DESIRED IN ASIA

INNOVATION INSIGHTS

• Help a product compete in the premium space• Create a heightened sensorial experience• Reduce guilt consumers may feel when selecting ‘less

healthy’ products

Driving innovation and new product development

• October – December 2017

• Targeted to university food technology students

• Entries judged on underpinning consumer insight, creativity and fit forcommercialisation

• Focussed on ingredient grades

Entry categories:

1. Bakery

2. Snacks and Snack Mixes

3. Ice-cream

Seeking western & Asian flavour profiles

World first

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New flavourmatches

Fit with foodtrends

New productformats

Aligned withconsumer

insights

Macadamias asthe hero

Finals event generated publicity across Asia and Australia,it created new advocates for macadamias

New concepts will be introduced to the food sectorin the coming months

to stimulate new product development_____________

Challenge #2 coming soon

AUSTRALIAN MACADAMIA MARKETING IS MADEPOSSIBLE WITH THE SUPPORT OF A DEDICATED

MARKETING COMMITTEE

Green & Gold Macadamias - Brian Loader

Macadamias Australia - Trevor Steinhardt

Macadamias Direct - Jon Perrin

Macadamia Marketing International – Larry McHugh

MWT Foods / MWT Agri - Michael Waring

Pacific Farms - Richard Ray

Stahmann Farms - Richard Sampson-Genest