strategyfest - what is a scaleup and the scaleup lifecycle model
TRANSCRIPT
The Scaleup Project:What is a Scaleup
and The Scaleup Lifecycle ModelStrategyFest Webinar Series
September 19, 2017
Davender GuptaCo-Founder and Venture Strategist, The Scaleup Project
www.TheScaleupProject.comscaleup.davender.com
514-448-1894 [email protected]
(c)2017 Davender Gupta. All rights reserved. [email protected] 514-448-1894 1
Outline
• What is a Scaleup
• Introduction to the Scaleup Lifecycle Model
• Dimensions of the Scaleup
(c)2017 Davender Gupta. All rights reserved. [email protected] 514-448-1894 2
What is a Scaleup
• More than a Unicorn
• OCDE definition
• The Scaleup Menagerie
• Extending the Steve Blank Definition
3(c)2017 Davender Gupta. All rights reserved. [email protected] 514-448-1894
OCDE Definition of Scaleup
A scaleup (company) is a company who has an average annualized return of at least 20% in the past 3 years with at least 10 employees in the beginning of the period (OECD, 2007)[1]
4(c)2017 Davender Gupta. All rights reserved. [email protected] 514-448-1894
Extending the Steve Blank definition
• If Startup is “an organization formed to search for a repeatable and scalable business model” [Steve Blank]
• Then a Scaleup is “an organization formed to establish the foundation, skills and systems to create, deliver and harvest value in order to capture sufficient market share to influence the market”.
6(c)2017 Davender Gupta. All rights reserved. [email protected] 514-448-1894
https://steveblank.com/2010/01/25/whats-a-startup-first-principles/
The Scaleup Lifecycle Model
• Startup Model
• Scaleup Models
• The Scaleup Lifecycle Model
7(c)2017 Davender Gupta. All rights reserved. [email protected] 514-448-1894
The Scaleup Lifecycle Model
8(c)2017 Davender Gupta. All rights reserved. [email protected] 514-448-1894
Scaleup Lifecycle Model
Preparation Beachhead Surge Consolidation Maturity
Description Ensuring solid evidence of product-market fit and starting value proposition
Entering the market, gain momentum from early adopters, finding the Reference Client to give us credibility with Pragmatists
All resources focused on capturing or creating market share. Momentum is of the essence
Become the go-to standard for the market
Evolving the business model to become the de-facto monopoly of the market
Customers(Moore Tech Adoption Cycle)
Insiders EnthusiastsVisionariesReference Client
Leap the chasm from Visionaries to Pragmatists
Pragmatists and early Conservatives
Maintain mass market (Conservatives)
Key Question Do we have a clear value proposition and beachhead market
How to not get distracted by Enthusiasts and Visionaries/Finding the Reference Client
Do we continue, shut down or pivot hard to avoid valley of death
When do we switch our strategy priorities from building valuation/market share to building revenues
How to become the de-facto monopoly of the market
9(c)2017 Davender Gupta. All rights reserved. [email protected] 514-448-1894
The Two-Stage Hypothesis
• First stage – becoming a “rabbit” » leading local beachhead market
• Second stage – becoming a “gazelle” » first exports
10(c)2017 Davender Gupta. All rights reserved. [email protected] 514-448-1894
Dimensions
• Scaling the Market
• Scaling the Business Model
• Scaling the Systems
• Scaling Leadership and Culture
• Scaling the Finances
Additional topic:
• Scaling for Resilience and Anti-Fragility
11(c)2017 Davender Gupta. All rights reserved. [email protected] 514-448-1894
For more information
• Davender Gupta, The Scaleup Project
514-296-6288 (mobile)
http://linkedin.com/in/coachdavender
http://facebook.com/coachdavender
http://scaleup.davender.com
http://TheScaleupProject.launchrock.com
12(c)2017 Davender Gupta. All rights reserved. [email protected] 514-448-1894