stratup mondial brands startse - dez.15 - pdf
TRANSCRIPT
I)
Sartup Mondial Brands
e-‐commerce distributor of food products Premium
I) "We offer our prospects and customers (B2B) the possibility of a unique experience by selling a selection of traditional food and healthy premium, resulting in quality and differentiation in its product mix, as for the end consumer (B2C) pleased to be able to taste almost exclusive products and high quality. "
Mondial Brands and Confraria do Chá
I) growing demand
II) Less sensitive to crisis
III) Novelty and innovation
IV) less competition
V) recurrent consumption
Because working with Food Products Premium?
Company presentation
Business to Business – “B2B” Business to Customer – “B2C”
Distributor e-‐commerce
Where We Are and Revenue Model
Sales for HORECA segment (hotels, restaurants and cafes), Food S e r v i c e ( fo o d a n d d r i n k s ) , Franchise Network, bakeries, among others, by Mondial Brands ("B2B").
Sales through e-commerce Confraria do Chá ("B2C").
Commercial strategy - B2B
Healthy Food Line deployment
Sale of mul:ple products to the same customer
Company structure - Differential of e-commerce
Distributor e-‐commerce Importer / Producer final costumer Structure of our compe9tors
e-‐commerce Importer/Producer final costumer Estrutura Confraria do Chá
Main products
(B2C)
Customer make purchase through e-‐commerce.
Product is packed
(B2B)
Ac:ve and passive sales by the internal sales department Product is packed Product is shipped
Product is shipped
Operating flow - Synergy
è è
è è
Market Size
São Paulo – Capital 12.500 Restaurants
420 Hotels
3.200 bakeries
3.500 cafeterias (Brasil)
Emporios
Maket size
e-‐commerce
Income of the new middle class surfers is R$ 328 billion (em Real) - Brazil
Class A and B will 29.1 million people in 2014 - study CPS / FGV
Need for funding
We need funding :
U$70.000,00
April 2015
Setember, 2015
Status: Open to the public
Status: Completed
previous capture -‐ crowdfunding
not completed
Capture:U$70,000
Timeline of events related to obtaining the funds.
U$ 10,000 logistics
U$ 10,000 Marketing
U$ 10.000 sales and stock
U$ 10,000 system and administrative
System Development Marketing
Increased logistics sstructure Expanding human capital
Infrastructure Adm.
Mar Nov Dez Jan Feb
Allocation of the proceeds
Use of proceeds
Structuring of the new headquarters
U$ 30,000 Working capital
increased stock
Main customers (B2B)
Sustainability and Social Responsibility
Social Responsibility -‐ We are partners in the AACD
Social responsibility -‐ Indirect through Cocapec developing our coffee Gourmet Coffee Brotherhood.
Partnerships Confraria do Chá (B2C)
Strategy
Our forecast is to include a segment of healthy and organic and in-‐commece Brotherhood tea, in order to increase revenue and profitability as a result of the synergy between opera:ons.
Strategy
Another ac:on will be the launch of the FIRST BRAZIL TEA CLUB, where the customer makes its signature and receives monthly Twinings Tea kits and Teas of the World.
Clube do Chá Another release is the organic and healthy products baskets, taking advantage of the growing demand in Brazil
Faturamento (B2C e B2B) -‐ Todos produtos (R$)
Sales de Set/12 a July/15 Fonte: Sistema Qbert Mondial Brands
0 200000 400000 600000 800000
1000000 1200000 1400000 1600000
B2C B2B
Mondial Brands
e-‐commerce
NOTE: E-‐commerce began opera9ons in August / 14
Sales (B2C e B2B) - all products (R$ - Reais)
Sales (B2C e B2B) – All Products (R$-Reais)
Note : 1) Mondial Brands began opera9ons in September / 12 2) Confraria do Chá e-‐commerce began opera9ons in August / 14
0 100000 200000 300000 400000 500000 600000 700000 800000 900000
2012 (Set-‐Dez)
2013 (jan-‐Dez)
2014 (Jan-‐Dez)
2015 (Jan-‐nov)
Mondial Brands
e-‐commerce
Financial Statement and Expectations (R$ Reais)
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
2015 2016 2017
Mondial Brands
e-‐commerce
2014 – U$ 10,000 (held) 2015 – U$ 31,000 (8%) 2016 – U$ 66,000 (12%) 2017 – U$ 112.500 (15%)
Profitability
Financial Statement and Expectations – U$
2014 – U$ 165,500 2015 – U$ 200,000 2016 – U$ 320.000 2017 – U$ 500.000
Performance indicators
700 New customers (POS) 53,500 visitors e-‐commerce Increased conversion rate e-‐commerce to 1.8% * * na:onal average: 1.7% * average e-‐commerce in 2014: 1.17%
Alberto Goncalves Neto -‐ -‐Administrador CEO of Business, MBA Corporate Finance (FGV / RJ), 25 years of financial market (banks -‐ commercial -‐ retail) and 2.5 years in the food retail segment in Brazil. Beatriz Alves dos Santos -‐ Administra:ve and Financial Officer. Over 9 years of experience in financial markets. Suelen Sousa Oliveira -‐ Opera:ng e-‐commerce Brotherhood tea and administra:ve and financial assistant. Gradua:ng Business Administra:on. Edwaldo Rogério Moreira -‐ Department Head. Logis:cs, Barista. Over 6 years of experience in financial markets. Paulo Sergio Lacerda de Arruda -‐ External Sales Mariana Lemos -‐ Inside Sales (intern)
Equipe Team
Thomas Deloney Street, 292 -‐ House 2
Chacara Santo Antonio São Paulo -‐ Capital
Sao Paulo Tel .: +55 (11) 29262440/3445 A / C :: Alberto Gonçalves Neto