It is the World’s most accessible cycle sport

It uses an innovative pop up velodrome track with dramatic banked corners

It creates free access to cycle sport right in the heart of the community

Its more accessible for hard to reach groups than traditional cycle sport

Its exciting and entertaining, devised to appeal to new audiences.

It’s a social media platform for effective delivery to key market sectors

It’s a televised series enabling communication to a global audience.

It’s a self contained event with little or no impact on local highways

It is a dynamic sports property with UK and Global media value

It is inspiring individuals to take a challenge, try cycling and be more active.

It delivers a robust out reach programme both in the UK and Africa.

It creates elite sport engagement which energises the grass roots.

Our core vision is to make being active by cyclingmore accessible. For that reason taking part inStreetVelodrome events is always 100% free.

We’re different, we’re challenging the rules. We’reredefining the gateway to being active throughcycling. By being different we create a uniquebrand visibility.

We encourage engagement by bringing sportingtheatre to the people. We generate pride insuccess. We connect through people’s sportingpassion and imagination.

We enable our partners to engage with elite sportyet still energise change at the grass roots. Weinfluence perception of our partners by showinghow they support what their customers love andthe communities they live in.

We are able to influence future behaviour changeby offering a different perspective. We createunique customer and employee engagementthrough multiple channels.

We build trust by reaching out through cyclingand cycle sport generating the positive socialimpact that brings.

INSPIRING

FUTURE

CHANGE

TODAY

WE ARE PART OF THE MOVEMENT

We’re delivering a new vision of an active nation, in line with the Department ofCulture, Media and Sports participation strategy, Sporting Future.

Our national engagement partners

The televised tour consists of regional events held in towns and city centres across the UK

Each event recreates the theatre of Olympic pursuit racing right in the heart of the community.

The SuperFinals are the climax to the Series and are held as part of RideLondon.

Pro Teams compete in the elite series, each representing one of the regions the tour visits.

Each team is made up of two elite riders, one male and one female.

Local amateur riders compete in their own category at each regional event which is 100% free.

The best amateurs are then invited to race at the SuperFinals and to represent their region.

At the end of the Series the Pro Team topping the medal table wins the series outright

The individual riders winning gold at the SuperFinals are crowned the National Champions

Each event is supported by the Kids Series (3 to 11 years) & NexGen Series (12 to 15 years)

CYCLING FUTURES DAY

• Media call & official opening• Live MC presentation• ‘Home Team’ Pro Team

appearance• Pro Rider coaching & all

equipment provided.• Local schools out reach

programme with on trackcoaching for KS 1 & 2

• Plus free cycling related NationalCurriculum resource packs

• Exclusive sessions for the HostPartner and their corporatepartners / sponsors.

• 8 hours operational time

ACCESS DAY

• ‘Home Team’ Pro Teamappearance

• Free public access on track• Live MC presentation• Pro Rider coaching & all

equipment provided• No pre-booking necessary,

just ‘Come & Try It’.• No age limits• Pro Rider demo races• A flexible programme to

accommodate Host Partner’sspecific requirements.

• 8 hours operational time

RACE DAY

• Full race day programme• Filmed for broadcast• Free to spectators• 10am to 1pm Amateur rider

Qualifying session• 12pm to 1pm Pro Team

Qualifying session• 1pm to 2pm NexGen Series

Practice & Qualifying session• 2pm to 4pm Kids Series Practice

& fun ‘Sharks v Tigers’ Races• 4pm to 6pm The 2017 UK

StreetVelodrome Series• Corporate hospitality & VIP

viewing throughout the day

HOST PARTNER OPPORTUNITIES

• Each team is specifically created to be a ‘Home Team’for each regional round of the Series.

• The teams are managed centrally by StreetVelodrome

• Pro Riders are selected for both their skill and theirability to act as a positive brand ambassador.

• The Teams create an effective engagement andcommunication opportunity for each Host Partner.

• Team apparel can be branded by the Host Partner andor their corporate partners.

• The ‘Home Team’ Pro Riders are event ambassadorsand on track coaches for Host Partner events.

ABOUT THE PRO TEAMS

•UK and global broadcast coverage

•Local and regional news media coverage

•Specialist and mainstream print media reporting

•High profile multi day events at local venues

•Pro Rider brand ambassadors

•UK broadcast media reach 1.6 million adults

•Global broadcast reach to over 1 billion homes

•UK targeted social media content reach to 2 million

•Regular digital engagement with 100,000

•Live event footfall of 250,000 throughout the Series

HOST PARTNER OPPORTUNITIES• Branding rights to the regional Pro Team’s jersey

• Commercial rights to trackside advertisements

• Corporate partner engagement & hospitality

• Event food and beverage sales

• Event retail and exhibition stalls

• Direct marketing & data capture

• Single or multi day events• Flexible format to meet specific

requirements• Pro Team appearance & coaching• Free equipment• Live event presentation• Host partner commercial rights

A FLEXIBLE ALTERNATIVE TO HOSTING A ROUND OF THE TV SERIES

Our ‘Access Event’ packages are bespoke to meet the specific needs ofour Host Partners. The event space will have all the look and feel of a TVSeries event, free bike loan, electronic timing, PA system, Pro Ridercoaches and live event MC presenter.

Event programmes can be specifically devised to deliver a range ofactivations from free general public access to corporate events.

• Space requirements: TV Series min 50m x17m Access Events min 30m x 12m

• Build time: 3 to 5 hours• Removal time: 2 to 3 hours• Surface requirements: hard standing or

grass (using SupaTrack Way)• Spectators: 4,000 without tiered seating,

8,000+ with tiered seating.• Participants: General Access Sessions 24-30

per hour. Schools 30 pupils per hour.• Advertisement placements: Max 20 x

2.4x0.8m• Power: Portable generator or mains feed• Insurance: Fully Public liability insured• H&S: Event specific H&S pack provided

© The StreetVelodrome Company Ltd 2016. Street Velodrome is a trade mark.

www.streetvelodrome.co.uk

Facebook.com/streetvelodrome

Twitter.com/streetvelodrome

Instagram.com/streetvelodrome

For UK & general enquiries contactsales@streetvelodrome.com033 01241273

For Northern Ireland & ROI Host Partnering enquiries contactJudith@streetvelodrome.com07734 140159

Or write to:The StreetVelodrome Company LimitedEagle TowerMontpellier DriveCheltenhamGL50 1TA