Student Innovation Challenge

Music & Entertainmentmeets Automotive

The Student Teams

Students of two Innovation study programs compete against each other during the 24 Hours of Innovation.

VSBelgium U.S.

Intro

IBM’s Global CEO Study 2006 as well as the Business 2010 report underlined that business model innovation creates significant competitive advantage over product and process innovation.

A lot of new business concepts have been developed particularly in the Music & Entertainment industry.

Music & Entertainement ideas

• Radiohead: pay-what-you-want for their music• Madonna going from music record company (Warner Music) to event &

merchandising company (Live Nation) illustrating the evolution from selling a product to selling an experience

• From music to ring tone sales• Prince: giving away free CDs when fans buy tickets for Prince’s concerts• Posse.com: fans get paid for promoting bands’ concerts upfront• iTunes: Changing distribution channel, from CDs (with high production and

distribution costs) to online• Goodstorm MixTape: new widget that users can add to their personal websites,

blogs or facebook pages to promote independent music acts—and make a cut of the profit for selling downloads.

• Last.fm: create your own radio station (mass customization)• Entertainment mapping tool: Lastminute.com's nru—short for "near you"—is

designed to give users of the Android-powered T-Mobile G1 a continuously updated view of things to do around them, from bars and restaurants to cinemas and cafes.

Music & Entertainment ideas

• People's Music Store: music fans can set up their own online storefronts for recommending and selling their favourite music. Unlike goodstorm, people don’t get paid money but earn free MP3 downloads.

• Sellaband: bands get funded to record an album when having gathered a certain number of fans on the site

• Zigabid: buying tickets for concerts, sports events and theatre is typically a matter of paying the set price for a given seat and show. Aiming to put some control back in consumers' hands, however, Zigabid makes ticket prices negotiable.

• Mucony offers video music lessons taught by some of the world’s finest classical and jazz artists.

• Music tracks that are publicly shared for music fans to cut, paste, remix, improve (similar to open source software)

• Upload Cinema is a film club that selects the best YouTube films and brings them on the full-sized screen at the De Uitkijk theater in Amsterdam. Bringing online to offline.

• Travel + music: By entering starting point and destination of your trip, Amplified Journeys puts together a set of detailed driving directions with an accompanying playlist including tracks inspired by landmarks and artists from points along the way.

Challenge summary

Cross-fertilise the Automotive industry with 3 new business concepts, based on new concepts from pioneering industries like the Music & Entertainment industry.

Submission deadline: 6.00 am CET on May 16 or 9.00 pm PST on May 15

Output: Visuals and explanation. Good luck!