student led seminar presentation
TRANSCRIPT
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Personality Traits:Through ‘The Kardashians’
Presented by Holly Butler, Louise Brown and Sarah Cullen
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What is Personality?
Somebodies personality is the combination of characteristics or
qualities that form in an individual’s distinctive character.
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Personality of an Entrepreneur
To become a successful entrepreneur you have to some or all the following personality traits:
• Passionate• Resilient• Self-possessed• Decisive• Fearless• Financially prepared• Flexible• Focused• Able to sell• Risk Taker
The five that we are going to look at are:
• Openness• Extraversion• Agreeableness• Conscientiousness• Neuroticism
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Traits Explained• Openness – Imagination, insight and a broad range of
interests.• Extraversion - Excitability, sociability, talkativeness,
assertiveness and emotional expressiveness.• Agreeableness - Attributes such as trust, kindness and
affection.• Conscientiousness - Thoughtfulness, impulse control, goal-
directed and organized.• Neuroticism - Emotional instability, anxiety, moodiness,
irritability, and sadness.
(http://psychology.about.com/od/personalitydevelopment/a/bigfive.htm)
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The Kardashians• All of the Kardashians may not have every
personality trait is takes to become a successful entrepreneur but together as a unit they make the perfect entrepreneur.
• We are going to explain each Kardashian and their entrepreneurial ventures.
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Successes• ‘Keeping up with the Kardashians’ was their biggest
enterprise• It increased popularity and made them a household
name• Business success soon followed
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DASH CLOTHING
(www.dashboutiqueclothing.com)
• Fashion Boutique• Set up in 2006• By three eldest Kardashians• Headquarters in LA• No online website• Three stores: Calabasas
Miami, Florida
New York
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Kendall & Kylie Jenner
• TV Personality, Model, Brand Ambassador
• 18 years old• “My Name Is Kendall.
Kendall Jenner. I Am Not A Kardashian”
• TV Personality, Model, Brand Ambassador
• 16 years old• Work schedule so busy,
home schooling became vital
(www.kendallandkylie.celebuzz.com/bio)
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Kendall & Kylie with PacSun
• Launched in 2012• They created a clothing line directed towards
teenagers• Inspired by diversity, optimism and creativity• Ranges from outerwear to accessories
(Pacsun.com/content/kendall-kylie)
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Rob's Sock Line• Launched In 2012• Partnered with Scott Disick• Apart from endorsements, only real business venture• Was not hugely successful, but surviving due to Kardashian name• High end prices- socks cost around $30
(http://agsocks.com/)
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Kris Jenner• Trademarked the term Momager• Backbone behind all her children's careers• Talk show “Kris Jenner Show”
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Kim KardashianConscientiousness:
• Organised and keeps to schedules
• Keeps things in order and pays attention to details
• Known to her sisters as ‘the boring one’
(Google Image)
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Khloe KardashianExtraversion:
• Centre of attention• Life of the party• Comfortable around
people• Speaks her mind
(Google Image)
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Kourtney KardashianOpenness To Experience:
• A lot of ideas for the stores they have
• Quick to understand• Spends time reflecting
on things• Driver behind the stores
(Google Image)
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Kendall JennerConscientious:
• Goal directed• Focused on career path• Quiet/shy compared to
her sisters• Artistic through
modelling
(Google image)
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Kylie JennerExtraversion:
• Outgoing• Big personality• Sociable • Ambitious• Original
(Google image)
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References• http://agsocks.com/• www.kendallandkylie.celebuzz.com/bio• www.dashboutiqueclothing.com• www.Pacsun.com/content/kendall-kylie.html