student life zone - fuel the party contest 2013 campaign results
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Student Life Zone - Fuel the Party Contest 2013 Campaign ResultsTRANSCRIPT
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Campaign Report: June 6 – Oct 16 Client: Student Life Zone Campaign: Fuel the Party Date Prepared: October 28, 2013 Prepared By: A. Page
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• Increase Student Life Zone’s online presence
• Increase email database
• Increase Facebook Likes & Twitter Followers
Campaign Goals
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Creative
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Campaign Statistics
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• 19,842 visitors (total response)
• 2,160 purl visitors (PURL response)
• 11,081 share (social response)
• 6,601 other (email/direct response)
• 3,858 Opt-ins 19.44%
• 801 Shares 20.76%
Results Notes
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Google Audience (www.studentlifezone.net)
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• Google indicates 14,380 visits
• 8,215 unique visitors
• 57.13% new visitors
• 67,153 page views
• 4.67 pages / visit
Google Results
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Location
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Email Date Sent Opened Opened % Click Click %
Mac & Cheese Intro 06/18/2013 241,890 25,368 10.49% 1,615 6.37%
Email #2 07/16/2013 238,109 20,782 8.73% 743 3.56%
Email #3 08/13/2013 235,520 14,594 6.19% 408 2.79%
Email #4 09/14/2013 235,041 14,754 6.28% 618 4.19%
Mac & Cheese Last Chance 10/08/2013 228,771 12,351 5.39% 698 5.65%
Totals 1,179,331 87,849 7.42% 4,082 4.51%
Email Statistics
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Google Funnel
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Google Pageviews (www.studentlifezone.com)
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Google Audience (www.studentlifezone.net)
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Traffic Results
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Sharing Vehicles
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Facebook Likes (New: 1669)
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Twitter Followers (New: 3742)
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Raven5 Metrics Raven5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average figures for the purpose of applying value to the associated and varied online activity generated. Conversion & Engagement Value Website views – 67,153 - $2,014.59 Website visit – 14,380 - $21,570.00 Time on site – n/a - $0.00 Email opens – 87,849 - $26,354.70 Email clicks – 4,082 - $6,123.00 Email opt in – 3,858 - $23,148.00 Social impression – 1,700 000 - $17,000.00 Social Twitter – 3,742 - $11,226.00 Social Facebook – 1,669- $6,141.92 Total Value $ 113,578.21
Website views $0.03, visit $1.50, time on site 2 minutes $3.00 / Email - open $0.30, click $1.50, opt in $6.00 / Social - impression $0.01, Twitter follower $3.00, Facebook LIKE $3.68, Coupons Activated $1
Metrics
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