student village: axeology 101 case study
TRANSCRIPT
![Page 1: Student Village: Axeology 101 Case Study](https://reader036.vdocument.in/reader036/viewer/2022062418/556864a9d8b42a203d8b4c9d/html5/thumbnails/1.jpg)
![Page 2: Student Village: Axeology 101 Case Study](https://reader036.vdocument.in/reader036/viewer/2022062418/556864a9d8b42a203d8b4c9d/html5/thumbnails/2.jpg)
Take the AXE experience to students at Campus Invasion Parties using sexy female promoter dressed as teachers whose had to teach males the ART OF MASS SEDUCTION
and help Show Them The Way!
![Page 3: Student Village: Axeology 101 Case Study](https://reader036.vdocument.in/reader036/viewer/2022062418/556864a9d8b42a203d8b4c9d/html5/thumbnails/3.jpg)
Give students a class in the ART OF MASS SEDUCTION
3371 Photographs Taken and uploaded to AXE Facebook page
Give students a class in the ART OF MASS SEDUCTION
![Page 4: Student Village: Axeology 101 Case Study](https://reader036.vdocument.in/reader036/viewer/2022062418/556864a9d8b42a203d8b4c9d/html5/thumbnails/4.jpg)
Premarketing on campuses – sampling of AXE deodorant and playing ‘pin the hand’ to win prizes.
Main prize = VIP limo ride for you + 3 friends to the AXE Campus Invasion Party
![Page 5: Student Village: Axeology 101 Case Study](https://reader036.vdocument.in/reader036/viewer/2022062418/556864a9d8b42a203d8b4c9d/html5/thumbnails/5.jpg)
Limo Prize Winners Treated to Snacks, Drinks, VIP experience at the parties & Beautiful AXE girls.
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At Campus Invasion Tour Parties, Students Experience the AXE Brand at it’s BEST!
7 Parties, 4700 students engaged with, 10 000 cans of AXE sampled!
![Page 7: Student Village: Axeology 101 Case Study](https://reader036.vdocument.in/reader036/viewer/2022062418/556864a9d8b42a203d8b4c9d/html5/thumbnails/7.jpg)
SHOW THEM THE WAY!
Find more CASE STUDIES @ www.studentmarketing.co.za