converse case study - student village
TRANSCRIPT
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Converse Optimistic Rebels
Case Study2010
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Converse Optimistic Rebels was about
Creating a “spark” for Social change.
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By highlighting the different “causes” in the world that are relevant i.e.
Hunger, education through the use of Flash Mobs (mobile art galleries)
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Flash mobs creating pathways of change, raising awareness around certain issues. Getting students to engage and raise their concerns
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A Platform in the form a Life-Size Chuck Taylor was created.
Students could leave MESSAGES of what they wanted to change.
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The most common “cause” would physically be implemented, by inviting those students to come out and help
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Most common “cause” out of 3500 messages was
Education.
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360 student from JHB, DBN and CPT where invited to come and renovate 3 dilapidated High Schools and Crèches
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Converse Optimistic Rebels teaching and engaging with students and children in the creches
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Converse Optimistic Rebels teaching and engaging with students and children in the creches
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Each High School and Creche received a fresh coat of paint. High Schools received Computer Resource Centers
Creches received a Play Library Room
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The Finished Resource Center (High School)
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The Finished Play Library Room (Creches)
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360 Students Helped changed the lives of over 880 rural students and children
All thanks to Converse
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More case studies at www.studentmarketing.co.za