2010

CASE STUDYBlackBerry

To a connected

Generation

And speaking their language

Student Ambassadors

National Campuses

105across

Influencers specially chosen & trained on BB

To infiltrate the student scene on and off campus

With the help of Hip-Hop King Slikour…

…and plenty Social media

Flying high on campus

Not a tough crowd…..if you know what you’re doing

After just 1 year, the most desirable phone

wanted by SA students… BlackBerry

1Year later

Hot Property

Awarded Best multi-channel campaign 2010 Youth Campus Campaign Awards

350,000+Campaign Reach

Find more case studies @

www.studentmarketing.co.za

0860 44 1234