studio 360 - hyperakt · studio 360 re-branding teachers. ... special teacher is very wise, and...
TRANSCRIPT
Studio 360 Re-branding teachers
Education is the key to human progress, therefore teaching is among the most important professions for humanity.
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The Premise
Teachers are currently represented by uninspiring, childish visual imagery that neither reveres the profession of teaching nor does justice to the intellectual and creative development they help guide in students of all ages.page 3
The Problem
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Current Visual Language
Create a sophisticated visual vocabulary that reflects the multidimensional role of the teacher.
This new vocabulary should:
• Capture the excitement and magic of activating the potential that is innate in every student.
• Celebrate the process of developing ideas.
• Reflect the collaborative nature of teaching.
• Pay homage to existing visual tools used in teaching.
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The Goal
The art of teaching is the art of assisting discovery. – Mark Van Doren
page 6
The Brief
Creative Exploration
Idea 1: Guide Idea 2: Connect the Dots
CompassNavigateElevate
PathsRelationshipsProcess
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Guide the way.
Teach
Guide the way.
Teach
Guide the way.
Teach
Guide the way.
Teach
Guide the way.
Teach
Guide the way.
Teach
Guide the way.
Teach
Guide the way.
Teach
Guide the way.
Teach
TEACH
TEACH
TEACH
Idea 1: Guide (Discarded Work)
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Brainstorm ideas
Reveal relationships
Explain processes
Tell stories
Encourage organic growth
Identify parts of a whole
Create structures
Emphasize importance
Discover patterns
Visualize timelines
Describe space
Show trajectory
Idea 2: Connect the Dots
Visual maps, like teachers, help learners:
The Existing Visual Language of Connected Dots
FlightFood Liberty Health
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Color Choice: Warm Yellow
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Chevin
medium 10 ptGood teaching is more a giving of right questions than a giving of right answers. Education is not the filling of a pail but the lighting of a fire. A truly special teacher is very wise, and sees tomorrow in every child’s eyes. Teachers touch the future.
medium 14 ptGood teaching is more a giving of right questions than a giving of right answers. Education is not the filling of a pail but the lighting of a fire. A truly special teacher is very wise, and sees tomorrow in every child’s eyes. Teachers touch the future.
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ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
medium 30 pt
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
thin 30 pt
Font Choice
Language
NYC
Seattle
US
Science
The Arts
Math San Francisco
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The Brand
Language
NYC
Seattle
US
Science
The Arts
Math San FranciscoLanguage
NYC
Seattle
US
Science
The Arts
Math San Francisco
page 15
Brand Architecture: Content Areas
Brand Architecture: Content Area Application
Language
NYC
Seattle
US
Science
The Arts
Math San Franciscopage 17
Brand Architecture: Recruitment Campaign
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Brand Architecture: Recruitment Campaign Application
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Ads
HELP POTENTIALBLOSSOM.
BROADENHORIZONS.
NURTUREBRILLIANCE.
CHANGETHE WORLD.
A TEACHER AFFECTS ETERNITY:HE CAN NEVER TELL WHERE HIS INFLUENCE STOPS.– Henry Adams
HELP POTENTIALBLOSSOM.
BROADENHORIZONS.
NURTUREBRILLIANCE.
CHANGETHE WORLD.
A TEACHER AFFECTS ETERNITY:HE CAN NEVER TELL WHERE HIS INFLUENCE STOPS.– Henry Adams
page 21
Ads
HELP POTENTIALBLOSSOM.
BROADENHORIZONS.
NURTUREBRILLIANCE.
CHANGETHE WORLD.
A TEACHER AFFECTS ETERNITY:HE CAN NEVER TELL WHERE HIS INFLUENCE STOPS.– Henry Adams
HELP POTENTIALBLOSSOM.
BROADENHORIZONS.
NURTUREBRILLIANCE.
CHANGETHE WORLD.
A TEACHER AFFECTS ETERNITY:HE CAN NEVER TELL WHERE HIS INFLUENCE STOPS.– Henry Adams
REVEAL THE BEAUTYOF DISCOVERY.
CULTIVATE KNOWLEDGE.
EXPAND SOMEONE’SUNIVERSE.
REVEAL THE BEAUTYOF DISCOVERY.
CULTIVATE KNOWLEDGE.
EXPAND SOMEONE’SUNIVERSE.
REVEAL THE BEAUTYOF DISCOVERY.
CULTIVATE KNOWLEDGE.
EXPAND SOMEONE’SUNIVERSE.
Ads
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LOGIC
CURIOSITY
LOGIC
CURIOSITY
Signage
Signage
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Branded Gear
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Branded Gear
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Branded Gear
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Branded Gear
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School Pride Campaign
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The Visual Language At Large
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The Visual Language At Large
HELP POTENTIALBLOSSOM.
BROADENHORIZONS.
NURTUREBRILLIANCE.
CHANGETHE WORLD.
A TEACHER AFFECTS ETERNITY:HE CAN NEVER TELL WHERE HIS INFLUENCE STOPS.– Henry Adams
HELP POTENTIALBLOSSOM.
BROADENHORIZONS.
NURTUREBRILLIANCE.
CHANGETHE WORLD.
A TEACHER AFFECTS ETERNITY:HE CAN NEVER TELL WHERE HIS INFLUENCE STOPS.– Henry Adams
Thank you.