!We’re about to give you a little backstage tour of the Studio Expansion Program. Over the next few pages, you’ll discover exactly what’s in each module of the program, how it’s delivered and what you can expect. !Our passion is to help your studio reach it’s full potential and become the studio you’ve always dreamt of running. We’ll teach you how to attract more of your dream students and create a community so they never want to leave! !If you have any questions, feel free to send me an email at chantelle@studioexpansion.com !With love Chantelle

Welcome!

Expansion Clarity

Profit Certainty

Non-Negotiable Studio Biz Rules

Immediate Growth

Fast Track Videos

Module 1: Expansion Plan Create Clarity for Your Long Term Success

Module 1: Bonus Resources !Profit Calculator Worksheet ✚ Expansion Grand Plan Template ✚ Premium Studio Positioning Checklist ✚ Immediate Growth

Checklist ✚ Studio Commandments ✚ Business Plan on the Back of an Envelope ✚ Planning POW WOW Training ✚ Marketing Matrix Plan ✚ 3 Steps to Create an Irresistible Teaching Package ✚ MAD Monday: Massive Action Day ✚ Destined for Greatness !!

In Module One…

Together, we’ll look at exactly where you want to take your studio and create a master plan to help you get there – fast. !We’ll get innovative in positioning you as the leading studio in your area so that you set the bar. !✓ Discover the most profitable areas of your

studio and identify the hidden profit potential.

✓ Find out how to price and position your lessons in relation to your competition

✓ Analyse your market and identify the gaps to create a truly remarkable student experience

Eliminate Competition

The Sweet Spot

Get Clear On Your Values Vanity Check

Fast Track Videos

Module 2: Marketing Monopoly Match Your Message To Your Market

Module 2: Bonus Resources !Dream Student Avatar Worksheet ✚ Competition Elimination Checklist ✚ Step by Step Values Elicitation ✚ Communicating Your Values ✚ Packaging & Pricing for Profit ✚ How to Build a Tribe ✚ 10 Ways to Feed Your Tribe ✚ The Deal Clincher ✚ Create a

Studio Manifesto ✚ Sell Them What You Send Them Elsewhere To Buy ✚ Zig When They Zag ✚ Diversify to Magnify !!

Eliminate your competition by discovering your studio’s unique strengths that no one else in the market possesses. !Gain clarity in your advertising in how you communicate about your studio and revamp your marketing materials. !✓ Create advertising materials that perfectly

describe your studio and articulate how you are uniquely different from the rest

✓ Find the sweet spot by designing your marketing to attract masses of your dream students

✓ Discover your Brand Profile for your studio and get clear on your studio’s values.

In Module Two…

Communication for Connection

Turbo-Charge Your Funnel

Awareness Campaign

Reeling Them In Strategies

Fast Track Videos

Module 3: Pipeline Marketing Create a Funnel To Lead New Students To Your Studio

Module 3: Bonus Resources !Plan Your Pipeline Worksheet ✚ Ultimate Marketing Checklist ✚ Avenues for Awareness Template ✚ Copywriting CheatSheet ✚ Marketing Calendar ✚ How to Write Ads That Jump Off the Page ✚ Ninja SEO Mastery ✚ Complete Headline SwipeFile ✚ 13

Unbreakable Rules of Advertising ✚ Content Twister ✚ Objections Overruled ✚ Emergency Need-Students-Now Script !!

In Module Three…

Revamp your advertising and build a funnel to lead new students to your studio and help you create advertising materials that convert potential students into paying students. !✓ Get clarity on how you describe your

studio, broadcasting one pure message to cut through the competition

✓ Turbo charge your funnel by maximising your exposure in the market, for the least cost

✓ Discover how to create a Message + Market + Medium = Match and what to do when your advertising isn’t working.

D.I.Y Website Management

Renovate Your Website

! Website Best Practice

Fast Track Videos

Module 4: Website Automation Let Your Website Do All The Hard Work For You!

Module 4: Bonus Resources !Design Your Opt In Worksheet ✚ 4 Step Website Sales Map Template ✚ All About Wordpress Guide ✚ Our Rolodex of Providers ✚

Free Google Tools ✚ Secrets to Search Engine Success Part 1 ✚ Secrets to Search Engine Success Part 2 ✚ Pros & Cons of Online Directory Advertising ✚ Social Media Blueprint ✚ How To Get A Video Made for $5 ✚ 25 Free Website Themes ✚ Go Mobile !!

In Module 4…In this module, we’ll help you to renovate your website in the easiest, fastest and most affordable way, help you banish any Website Shame and instead create a website that accurately reflects your studio and reels in new students on autopilot. !✓ Learn how to design a website that sells

your studio for you (and not cost a fortune in design fees!)

✓ The essential design elements to include if you want to get more students through the door

✓ How to turn your website into an online version of your studio, that sells your classes 24/7

‘Cha-Ching’ Conversion Kit

Build A Ladder of Loyalty

List Building

Conversion Confidence

Celebrate Your Crew

Fast Track Videos

Module 5: Ramp Up Referrals How to Strategically (And Affordably) Grow Your Studio

Module 5: Bonus Resources !Teach Them How to Refer Manual ✚ List Building Action Plan Template ✚ Constant Contact Checklist ✚ Rewards for Referrals

Worksheet ✚ How to Stop Summer Drop Outs ✚ Zero Budget Student Rush ✚ 7 Minute Need-Students-Now Letter ✚ Referral Only Studio ✚ Email Marketing Made Easy ✚ Count Your Conversions ✚ Passion is Infectious ✚ Be Remembered as Remarkable !!

In Module Five…Referrals are the most powerful and effective way to grow your studio – IF you know how to ask for them. You’ll learn an exclusive strategy that makes it easy for your students to introduce their friends to your studio! !✓ The step by step guide to building a referral

program that grows both your studio AND your profits.

✓ Zero Cost ways for you to grow your database and build strategic connections in your community to build your studio

✓ The best ways to motivate your teachers to come on board and help grow your studio through the power of suggestion.

Social Media Bootcamp

Behind the Studio Curtain

Follow-Up Formula

Productivity Rituals

Fast Track Videos

Module 6: Studio Essentials Secrets to Successful Studios

Module 6: Bonus Resources !Social Media Blueprint Worksheet ✚ Studio Systemisation Manual ✚ How to Get More Done in Less Time ✚ Create a Media

Release Template ✚ Parent - Teacher Communication Form ✚ Leadership Quiz ✚ What to Do When Your Best Teacher Leaves ✚ How to Negotiate Like a Pro ✚ Teacher Performance Review Template ✚ High Impact Signage ✚ 13 Choices !!

In Module Six…

Get a behind the scenes view of the most successful studios and find out how to get a lot more done in less time. Learn the quickest way to build a Studio Systems Manual and follow a template to create a Media Release. !And, learn Productivity Rituals that will give you more time for the fun stuff in life! !✓ Discover how to maximise your studio’s

online presence through Social Media ✓ Generate tens of thousands of dollars

worth of free publicity by creating a media release

✓ Systemise your studio to leverage your lifestyle and start building a saleable asset

Developing A WOW Culture

Build a Shock & Awe Pack

Creating a Compelling Vision

Defining a Successful

Studio

Fast Track Videos

Module 7: Focus on Retention The Easiest Way To Double Your Profits is to Double Your Retention

Module 7: Bonus Resources The Self-Sustaining Studio Checklist ✚ Create Your Shock & Awe Pack ✚ Design Your Ideal Day Worksheet ✚ Bedtime Reading

List ✚ How To Create An ‘Itchy Fingers’ Ad ✚ Zero Cost Marketing Strategies ✚ How To Turn Keen Enquiries Into Paying Customers ✚ How To Manage Your Managers ✚ How To Go From Working IN Your Studio To Working ON Your Studio !!

In Module Seven…The easiest way to double your profits is to double your student retention. !In this module, we’ll show you how to WOW your students with a studio culture they never want to leave. !✓ How to give every student the best

studio experience and create raving fans ✓ Create an irresistible welcome pack that

potential students won’t be able to say no to

✓ Engage your students in the bigger picture vision for your studio, making your studio more than a place they go for lessons, but a core part of their life.

Bonus Training Resources

Module 8: Bonus Week! The Quantum Leap For Your Studio

Module 8: Bonus Resources Studio Marketing RoadMap ✚ Monthly Marketing Roll Out Guide !!!

Student Retention System

Zero Budget Student Rush Guide

Here in BONUS WEEK you’ll gain access to 3 incredibly powerful training programs to help you fast track your growth and results. !✓ Student Retention System – Over 25

retention strategies to roll out in Term 4 to maintain a 95% student retention rate.

✓ Social Media Training – A Complete behind the scenes guide to setting up your social media strategy.

✓ Zero Budget Student Rush - The Guide to turn to when you’re short on cash and need students fast!

In Module Eight….

Social Media Training

9 Studio Essentials

WEEK 1 Expansion Plan WEEK

6A Studio Built on

Referrals

WEEK 2 Marketing Monopoly WEEK

7 Studio Essentials

WEEK 3 Pipeline Marketing WEEK

8 Action Week

WEEK 4 Action Week WEEK

9 Focus On Retention

WEEK 5 Website Automation WEEK

10 Bonus Week!

Studio Expansion Program keeps me motivated and focused on building the business. The information is always really easy to understand and so simple to put into play and always so relevant to everything I need to focus on in my business. !

- Phinemm Nelson, Vocalize Performing Arts Academy

What if I have questions?How am I going to learn?

Each module of the Studio Expansion Program is released in our private

Member’s website weekly. Each module is filled with videos, resources, worksheets, manuals, checklists, templates and action guides. You’ll receive an email to let you

know when each module is released. !

And we want to make learning fun, that’s why our videos are short 10-15 minute

lessons that show you step by step how to get results.

!You’ll also receive a “Progress Plan” to help you track where you’re up to, chart which assignments you’ve completed and which

one’s you’re yet to do. !!

We absolutely LOVE helping you with questions that can help you move your

studio forward. !

During the Studio Expansion Program, there are weekly Live Q & A Coaching Calls, where

you’ll have an opportunity to ask all your burning questions and gain feedback on

your ideas. !

And, you’re not doing this alone - you’ll be part of a group doing the program at the same time, giving you a community to

consult and celebrate with. !

Our support team is available to answer all your questions too. Simply send an email to

support@studioexpansion.com and we’ll help you get the clarity you’re looking for.

Can I get all the modules at once?

Can I learn at my own pace?

Now lots of our members would like to access all the juicy bits at once, but just like eating too much chocolate cake, it’s

best to pace yourself! !

The Studio Expansion Program has been carefully designed to build your knowledge

week by week, in easy to implement modules. All the content has been

programmed for you to learn sequentially, so that each module builds on the last.

!To give you time to digest and implement all the information, Week 4 and 8 are set

aside as Action Weeks. Here you’ll be able to catch up on any assignments you may have missed and start putting them into

place in your studio.

Absolutely! We understand that sometimes life gets a little full and you may not be able

to keep up with the program. !

That’s why we provide you with lifetime access to all the materials in the Studio

Expansion Program, so you can return to the information whenever you like.

!The course materials are yours to keep. You can retake the program at any time. Revisit

the ideas, gain a fresh perspective and continue to grow your studio.

What’s Included?

1 Studio Expansion Program 8 online training modules that show you step by step how to grow your studio in size and in impact. These videos & resources give you the tools you need to build your dream studio.

5 Daily JumpStart Every day 5 Days/Week you’ll receive a Jumpstart email helping you to direct your attention and focus on tasks that will make the biggest impact on your studio’s growth.

2 10 Live Q & A Coaching Calls Join us for 10 Live Coaching Calls and take advantage of the chance to ask questions and gain feedback in real time. Save hours of trial and error and learn the newest studio trends.

6 Lifetime Access to the Entire Program By joining the Studio Expansion Program, you’ll receive lifetime access to the entire Program, so you can learn at your own pace.

3 Priority Email Hot Line Gain clarity and instant insight to fast track your studio’s progress with personalised email support and guidance from Chantelle. Get specific answers to your sticky questions.

7 Membership to Mentoring Community Join a community who’ll be there for you to bounce ideas off, gain feedback and celebrate your achievements!

4 Access to Member Only Website With hundreds of hours of training videos, resources, templates, checklists, action plans and case studies - this is a treasure trove of resources for every studio director.

8 PLUS 3 Unbelievable Bonuses Upon enrollment, you’ll receive a custom designed flyer or ad, access to the prized Student Retention System & our Social Media Training - PURE GOLD!

We are passionate about helping you grow your studio, which is why we invite you to try our

program risk free! If you don’t feel we’ve delivered on our promise within 30 days, we’ll happily

refund your money. !

We both know that if you don’t do the work, you won’t see results. That’s why we will

require all your completed assignments in order to process your refund. We know that if you take

action on everything you learn in the Studio Expansion Program, you’ll achieve magnificent

results. !

If you implement all the material and you don’t see results, simply submit your completed

assignments and we’ll happily refund your money with 30 days of the starting date.

Read Our Success Stories"I would highly recommend that any studio owners connect with Studio Expansion. I've gained insights into marketing that are specific to the creative arts, my area specifically being music, which I have previously struggled with. It’s clear,simple and to the point. Overall excellent service, information and support."

Wendy Brentnall, Wendy’s Music, VIC

"Just wanted to say how happy I am with Studio Expansion. We have a very bold ambition to become a national brand and I have found every part of your material is practical and can be implemented straight away. From the weekly resources, webinars and conversations we have been able to put into place strategies and programs to build our business. They are bearing fruit already!"

Mark Wilkes, Village Guitar, NSW

"Thought I would share our recent exciting news: Classes went back this week and we had a massive 195 ppl come and we are expecting more next week too. All my hard work has paid off and I want to thank you for your help and motivation. It's been fantastic. We hardly lost any old members from last year and even managed to get some old ones back after many years off. Wahoo"

Kristy Stephen, Woy Woy Physie, NSW

www.studioexpansion.com/expand