SUMMER TRAINING PROJECT REPORT

 ON

STUDY OF CONSUMER BEHAVIOUR TOWARDS STOCK MARKET IN NCR DELHI AT INDIA BULLS

   

Topics Covered In My Study History Of Stock Exchange Introduction To Indiabulls Product description. Indiabulls Journey Graph Objectives Research Methodology Data presentation and analysis. Findings. Suggestions. Limitation of the study. Conclusion.

HISTORY OF STOCK EXCHANGE

The only stock exchanges operating in the 19th century were those of Bombay set up

in 1875 Ahemadabad set up was in 1894. These were organized as voluntary non-

profit making organization of brokers to regulate and protect their interests. Before the

control on securities trading became a central subject under the constitution in 1950, it

was a state subject and the Bombay securities contract (CONTROL) Act of 1952 used

to regulate trading in securities. Under this Act these stock exchanges were regulated;

the Bombay stock exchange in 1927 and the Ahemadabad stock exchange in 1937.

During the war boom, a number of stock exchanges were organized in Bombay,

Ahemadabad and other centers, but they were not recognized. Soon after it became a

central subject, central legislation was proposed and a committee headed by A.D.

Gorwala went into the bill for securities regulation. On the basis of committee’s

recommendations and public discussions the securities contracts (regulations) Act

became law in 1956.

INTRODUCTION TO INDIABULLS

Indiabulls came into existence in year 2000 by Sameer Gehlaut . One of the leading integrated financial services groups of India

diverse range of offerings Client base of more than 500,000 and growing, across the retail,

wealth and Institutional spectrums Width and depth of management leading a formidable employee

base Best-in-class Research “Sweetly placed” to spot new opportunities and power ahead Member: National Stock Exchange & Bombay Stock Exchange SEBI Registed Equity Broking Offline Equity Trading Online Trading throughwww.indiabullsonline.com

Products of IndiabullsSecuritiesReal EstatesPowerHome loansLAP

OBJECTIVE OF THE STUDY

To analyze the emergence of India Bulls Securities Limited in Indian Stock Market

To study investor’s behavior towards different attributes such as risk, return

liquidity etc. of investment in Equities.

To study the issues and challenges that investors face while making investment in

share market.

RESEARCH METHODOLOGY

The research study was conducted by collecting primary data using a structured questionnaire.

Secondary data was used to the minimal, I put my best possible effort to do this research and

collect the necessary information to learn about this topic thoroughly.

Research design

Research design is a specification of methods and procedures for acquiring the information we

need to solve the problems. Research design was adopted for the purpose of collection and

analysis of data in a manner aimed at getting relevant information.

Research Idea

To understand and analyze the emergence of India Bulls securities Limited in Indian stock

market

My research includes:

Primary Data: Interviews and Questionnaires with the officials of

India Bulls Securities Limited and the investors in New Delhi

Sample size : 100

Sample area : New Delhi

Sample Unit : Officials of India Bulls Securities

Limited and the Investors in New Delhi

Sampling method : Random sampling method

was employed to collect the sample.

DATA COLLECTION

The data collected was a primary in nature no secondary data was used. Primary data was collected using

structured questionnaire. The questionnaire has been designed for the target group to get the best amount of

data possible keeping in view the importance and authenticity of the information and convenience of the

respondent. The selection of investor was predetermined in nature Personal contacts were established to

conduct a face-to-face interview. Interview was conducted under strict supervision to maintain the standards of

the data collected.

Research Design

Research Idea

Research Question

Research Statement

Research Methodology

Data Collection and Surveying

Data Analysis

Findings and Recommendations

Research design

Research design is a specification of methods and procedures for acquiring the information we need

to solve the problems. Research design was adopted for the purpose of collection and analysis of data

in a manner aimed at getting relevant information. It was conceptual structure within which research

was conducted, collected, measured and analyzed.

Research Idea

To know the market scene of trading and Investment in equities and derivatives through Indiabulls

Securities Ltd.

Research Question

What is the market trend regarding investment? What difficulties and challenges investors are facing

while making investments?

DATA ANALYSIS

Analysis of the Preferred Investment Area

The investment was broadly divided into five areas, mainly-Bank deposits. Shares, Mutual Funds, Real Estate

and insurance policies.

0%

10%

20%

30%

40%

50%

Bank Deposits

Shares

Mutual Funds

Real Estates

Insurance plan

Bank Deposits 43%

Shares 27%

Mutual Funds 13%

Real Estates 7%

Insurance plan 10%

No. of Respondents

Analysis for Intermediating Company

These factors are categorized into brokerage, Information provided by them the exposure limit or loan

facility provided by them and their Brand Name.

0%

5%

10%

15%

20%

25%

30%

35%

40%

Kotak Sec.

Indiabulls

ICICI direct

Fortis sec

others

Kotak Sec. 21%

Indiabulls 38%

ICICI direct 7%

Fortis sec 4%

others 30%

No. of Respondents

Analysis of the factors affecting the investment

The factors are categorized in to four parameters to know the purpose of investment made by the investor.

0%

10%

20%

30%

40%

50%

60%

High returns

Moderate Return

Low Risk

Moderate Risk

High returns 52%

Moderate Return 29%

Low Risk 4%

Moderate Risk 15%

Factors affecting Investment

Limitations of the study

To study share market is a very vast topic and the search is just limited to a small portion.

Due to the reluctant nature of the respondents it was not an easy task to collect relevant information

from them.

Sometimes it was difficult to make the respondents understand the purpose of the survey.

Busy schedule of the respondents was also a major hindrance to establish a contact with them.

It may be possible the information provided by them is not true.

RECOMMENDATIONS INTRODUCTION PROGRAMS must be held for the sales teams before letting them go into the field.

Weekly magazines must be published and distributed to the investors that can help them for making better

investments.

Sales team must be fully equipped with latest technology such as using Laptop that can be used for making

presentation to the customers especially to the corporate clients about their product and services provided

by them.

Making site user friendly so that more and more people know about trading .

Company should advertise with a concern that has a brand name in the market .

Other Recommendations

Strong need of brand building.

Promotional Strategies.

Solid network required to develop the business further.

Findings Indiabulls staff at the office premises was very

helpful in case of both customers and the trainers.Got a great customer interaction .Came to know about different business tools. Customer is still not fully aware of investment

area because still data shows more investment in bank.

Unaware to Indiabulls products.Great pressure to finish the targets and even

criticism is done in a positive way to enhance the work.

CONCLUSIONS The perceptions of people about share markets are very strong. But they can be influenced, if

not completely changed.

Lack of confidence .

Volatility of stock markets and wide open to changes in external forces makes it much more

difficult for people to consider them as an investment alternative.

The right kind of campaigning directed towards increasing the awareness of people would get

new customers & also retain customers .

Indiabulls Securities is currently one of the biggest broking houses in the country and its

strategies to penetrate further into the market will certainly take it way ahead of its competitors.

I with the help of Sales Manager , Mr. Rahul Gupta have opened 4 demat accounts & given

the bussiness of Rs.30 lakh in LAP to a customer of Delhi region and gained commission of

Rs. .30000

SURVEY QUESTIONNAIREName:___________________________________

Address:_________________________________

Phone no:________________________________

Email:___________________________________

1. Where do you prefer to invest your money?

a) Bank Deposits b) Shares

c) Mutual Fund d) Real estate

e) Insurance Plans

2. What are the factors, which attracts you for the investment?

a) High Return b) Moderate Return

c) Low Risk d) Moderate Risk

3. If yes, out of following, which intermediating company would you go for?

a) Kotak Securities b) Indiabulls Securities

c) ICICI d) Fortis Securities

e) Others, please specify

5. If Indiabulls, What are the factors, which attract you to deal with Indiabulls?

Study of Consumer Behaviour Towards Stock Market In NCR Delhi At India Bulls

99

6. If Others, What are the factors, which attract you, please specify?

7. What attracts you to invest in Shares?

a) Brokerage b) Expertise Knowledge

c) Exposures/loan d) Brand

8. On what basis do you prefer to trade in shares?

a) Daily b) Monthly

c) Yearly d) others, please specify

9. Does the companies profile matter for the investment decisions?

a) Yes b) No

10. Do you require the opinion of portfolio managers to manage your

investment?

a) Yes b) No

11. What is the most important service parameter that you look while trading.

a) Information b) Speed

c) Quality d) Other

12. Any recommendation / Suggestion

Thank You