style guide - krop.com · 2020. 3. 6. · nfl kickoff 2011. these logos cannot be used if local...

STYLE GUIDEVERSION 1 | AUGUST 8, 2011

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NATIONAL FOOTBALL LEAGUE

NFL KICKOFF LOGO 2011 3

BACK TO FOOTBALL THEME 7

BACK TO FOOTBALL LOGO 8

COLOR PALETTE 9

TYPOGRAPHY 10

GRAPHIC ELEMENTS 11

PHOTOGRAPHY 19

COMBINING ELEMENTS 22

NATIONAL ADVERTISING 26

THE USAGE OF ANY MATERIAL IN THIS STYLE GUIDE

IS SUBJECT TO THE EXPRESS WRITTEN PERMISSION

OF THE NATIONAL FOOTBALL LEAGUE (“NFL”). ANY

PLAYER IMAGE OR PLAYER NAME IN THIS STYLE

GUIDE IS TO BE USED ONLY FOR THE PROMOTION OF

THE NFL KICKOFF 2011.

TABLE OF CONTENTS

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NFL KICKOFF LOGO 2011

KICKOFF_11_CMYK.EPS

KICKOFF_11_CMYK_VERT.EPSKICKOFF_CMYK_NODATE.EPS

These logos are available for the promotion of NFL Kickoff 2011. These logos caNNoT be used if local sponsorship is included.

PaNToNE coated 186, NFL Shield RedCMYK 10/100/100/0

PaNToNE coated 654, NFL Shield Blue CMYK 100/67/0/41

WhiteCMYK 0/0/0/0

Refer to the logo slick and embroidery guidelines for all color specifications.

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NFL KICKOFF LOGO 2011

KICKOFF_11_BW.EPS

KICKOFF_11_BW_NODATE.EPS

Black CMYK 0/0/0/100

WhiteCMYK 0/0/0/0

KICKOFF_11_VERTICAL_BW.EPS



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Refer to the logo slick and embroidery guidelines for all color specifications.KICKOFF_11_EA_CMYK.EPS

PaNToNE coated 186, NFL Shield RedCMYK 10/100/100/0

PaNToNE coated 654, NFL Shield Blue CMYK 100/67/0/41

Black CMYK 30/30/30/100

WhiteCMYK 0/0/0/0

NFL KICKOFF LOGO / SPONSOR LOGO LOCK-UP

KICKOFF_11_EA_CMYK_VERT.EPS


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KICKOFF_11_EA_CMYK.EPS

KICKOFF_11_EA_CMYK_VERT.EPS


NFL KICKOFF LOGO / SPONSOR LOGO LOCK-UP

Black CMYK 0/0/0/100

WhiteCMYK 0/0/0/0


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THEME

Back to Football is a national umbrella thematic that encompasses July to September.

It signals football’s return, beginning at Training camp, and carries through Preseason,

culminating around Kickoff and the first two games of the regular season. Back to

Football intends to align all NFL communication, broadcast partners, clubs, sponsors and

licensees (and most importantly, fans) around the same message, the same style,

and the same emotion: Thank Goodness Football Is Back.

BACK TO FOOTBALL

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BACK TO FOOTBALL LOGO

B2F_LEAGUE_PARTNERS_HORIzONTAL.EPS

B2F_LEAGUE_PARTNERS_STACKED.EPS

B2F_LEAGUE_PARTNERS_REV_HORIzONTAL.EPS

B2F_LEAGUE_PARTNERS_REV_STACKED.EPS

These logos are available for the promotion of Back to Football in conjuction with Kickoff 2011. These logos caNNoT be used if local sponsorship is included.

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COLOR PALETTE

PaNToNE coated 654CMYK 100/67/0/41NFL Shield Blue

PaNToNE coated 285CMYK 89/43/0/0NFL Blue 3

PacKERS GreenCMYK 70/40/60/60

SaINTS GoldCMYK 5/20/50/20

PacKERS GoldCMYK 0/25/100/0

SaINTS BlackCMYK 70/50/50/100

WhiteCMYK 0/0/0/0

WhiteCMYK 0/0/0/0

PaNToNE coated 186CMYK 10/100/100/0NFL Shield Red

WhiteCMYK 0/0/0/0

BlackCMYK 30/30/30/100

PRIMaRY coLoR PaLETTE

SEcoNDaRY coLoR PaLETTETeam colors.

NEW oRLEaNS SaINTS

GREEN BaY PacKERS

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TYPOGRAPHY

ENDzONE TECH LIGHT

ENDzONE TECH MEDIUM

ENDzONE TECH COND MEDIUM

ENDzONE TECH BOLD

ENDzONE TECH COND LIGHT

ENDzONE TECH COND BOLD

The Endzone font is the proprietary font of the

National Football League. It is prohibited to

use the Endzone fonts for any use other than

to promote the National Football League. It is

also prohibited to distribute these fonts.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrsuvwxyz

1234567890

aBcDEFGHIJKLMNoPQRSTUVWXYZabcdefghijklmnopqrsuvwxyz1234567890


1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrsuvwxyz1234567890


1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYzabcdefghijklmnopqrsuvwxyz1234567890

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GRAPHIC ELEMENTSGRAPHIC ELEMENTS

DATE_ENDzONETECH_01

DATE REV_ENDzONETECH_01


DATE_ENDzONETECH_02

DATE_ENDzONETECH_03


GRAPHIC ELEMENTS

THURS. SEPT. 8

09/08/11

SEPTEMBER 8 – 12

THURS. SEPT. 8

09/08/11

SEPTEMBER 8 – 12

Endzone Tech or Endzone Tech

Condensed can be used for specifying

Kickoff dates and team names.

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GRAPHIC ELEMENTS

DATE_ENDzONETECHCOND_01

DATE REV_ENDzONETECHCOND_01





GRAPHIC ELEMENTS

THURS. SEPT. 8

09/08/11

SEPTEMBER 8 – 12

THURS. SEPT. 8

09/08/11

SEPTEMBER 8 – 12

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GRAPHIC ELEMENTS

TEAM NAMES VERT_ENDzONETECH_01TEAM NAMES HORIz_ENDzONETECH_01

TEAM NAMES VERT_ENDzONETECH_02TEAM NAMES HORIz_ENDzONETECH_02

TEAM NAMES VERT_ENDzONETECH_REVTEAM NAMES HORIz_ENDzONETECH_REV

SAINTSVSPACKERS

SAINTSVSPACKERS

SAINTSVSPACKERS

SAINTSVSPACKERS

SAINTSVSPACKERS

SAINTSVSPACKERS

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GRAPHIC ELEMENTS

TEAM NAMES VERT_ENDzONETECHCOND_01TEAM NAMES HORIz_ENDzONETECHCOND_01

TEAM NAMES VERT_ENDzONETECHCOND_02TEAM NAMES HORIz_ENDzONETECHCOND_02

TEAM NAMES VERT_ENDzONETECHCOND_REVTEAM NAMES HORIz_ENDzONETECHCOND_REV

SAINTSVSPACKERS

SAINTSVSPACKERS

SAINTSVSPACKERS

SAINTSVS PACKERS

SAINTSVS PACKERS

SAINTSVS PACKERS

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GRAPHIC ELEMENTS

SAINTS_SIDE_R.EPS

PACKERS_SIDE_R.EPS

SAINTS_SIDE_L.EPS

PACKERS_SIDE_L.EPS

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GRAPHIC ELEMENTS

SAINTS_3/4_R.EPS

PACKERS_3/4_R.EPS

SAINTS_3/4_L.EPS

PACKERS_3/4_L.EPS

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GRAPHIC ELEMENTS

ELEMENT_FULL_BAR.EPS

ELEMENT_HALF_BAR.EPS

ELEMENT_3-4_BAR.EPS

ELEMENT_BAR

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GRAPHIC ELEMENTS

ELEMENT_HAIRLINES.EPS

ELEMENT_HAIRLINES_TIGHT.EPS

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Represented here is the primary image available for the Back to Football / NFL Kickoff 2011 promotion.

PHOTOGRAPHYPHOTOGRAPHY

BTF_FLAG_2011_HIRES.JPG

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THE PHOTOS ON THIS PAGE ARE FOR EXAMPLE ONLY. THEY ARE NOT PROVIDED WITH THE GUIDE. ANY NECESSARY RELEASE NEEDS TO BE SECURED PRIOR TO USE OF YOUR SELECTED PHOTOGRAPHS.

Represented here are example images for NFL Kickoff 2011. Similar images should be used for the promotions of all Kickoff games. These images are not available for use or reproduction through the NFL. clubs and club agencies should use their own image resources.

PHOTOGRAPHY

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PHOTOGRAPHY


Represented here are example images for NFL Kickoff 2011, Saints vs. Packers. Similar images should be used for the promotions of all Kickoff games. These images are not available for use or reproduction through the NFL. clubs and club agencies should use their own image resources.

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To acheive this effect in Photoshop 1) add a color layer and tint to at least 50% 2) add gradation in same color 3) add vector lines in same color and tint to at least 50% 4) place clipped player image on top layer.

color should reflect primary team color when creating team specific material.

These images are not available for use or reproduction through the NFL. clubs and club agencies should use their own image resources.

STEP 1

STEP 3

STEP 2

STEP 4

COMBINING ELEMENTS

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These images are not available for use or reproduction through the NFL. clubs and club agencies should use their own image resources.

COMBINING ELEMENTS

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EXAMPLE 1A100% BLACK ON GRASS

EXAMPLE 330% WHITE ON SOLID

EXAMPLE 1B50% WHITE ON GRASS

EXAMPLE 430% OF GOLD ON GOLD

The following examples show how to apply graphic elements to a generic image or color.

1) over simple grass images Hairline element is 100% black or 50% white2) over solid color Hairline element is 30% white3) over solid color Hairline element is 30% of color These images are not available for use or reproduction through the NFL. clubs and club agencies should use their own image resources.

COMBINING ELEMENTS

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GRID LAYOUT_02GRID LAYOUT_01

GRID LAYOUT_04

COMBINING ELEMENTS

The following examples show layout options and flexibility based on format size.

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NATIONAL ADVERTISING

NATIONAL_AD_EXAMPLESTREETPOLE_BANNER_EXAMPLE

BILLBOARD_EXAMPLE

style guide - krop.com · 2020. 3. 6. · nfl kickoff 2011. these logos cannot be used if local...

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